HitRecord, the eight-year-old content studio from actor Joseph Gordon-Levitt, is adding a branded content division. The Los Angeles company, which taps into a creative community of roughly 650,000 creators in 193 countries, has already worked with brands like Wag!, LG and Levis, but much of that work has come through calls to Gordon-Levitt's talent agency,...
Q&A: Joseph Gordon-Levitt on Why His Content Studio Is Expanding With New Branded Content Division
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Would You Watch an Hour-Long Video on Instagram?
Instagram would not comment on a report by Benjamin Mullin and Deepa Seetharaman of The Wall Street Journal that the Facebook-owned photo- and video-sharing network is nearing the introduction of a new feature that would allow videos of up to one hour in length. According to Mullin and Seetharaman, the feature will focus on vertical...
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‘The World’s Most Boring Billboard’ Will Do Nothing for 12 Years, as Proof the Product Works
Not all home improvement projects are sexy enough to post online. Just ask Sioo:x. The wood protection brand guarantees to keep patios and porches silver-gray in color and protected from the elements for 12 years. Confident in its durability, Sioo:x purchased billboard space for 12 years from Look Media. The billboard, created by agency Stendahls,...
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Ikea Will No Longer Use Plastic Bags or Straws
Our planet is facing a full-on plastic crisis, and companies are taking notice, as well as taking measures to reduce their carbon footprint. Ikea has announced it will no longer use plastic bags, straws or other single-use plastics, with a goal of phasing these items out completely by 2020. The move is part of an...
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Cats Are Great at Multiplying but Terrible at Math, Says This PSA That Urges Neutering
Here are some staggering feline facts: A female cat at 4 months old can start having kittens, producing as many as four litters a year for as long as a decade. The result in even a few years is hundreds of furry (often homeless or feral) offspring. In short, kitties can sure multiply. But they're...
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WPP Parts With Former JWT CEO Gustavo Martinez 2 Months After Settling Sexual Harassment Case
More than two years after a sexual harassment lawsuit filed against Gustavo Martinez upended the ad industry and two months following the settlement of said suit, WPP and the former JWT CEO have announced that they will go their separate ways. Campaign first broke the news this afternoon. "Gustavo Martinez and WPP have agreed it...
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Talk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More Inclusive
In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb rental, have once again cast a national spotlight on the implicit bias challenge facing us as a nation today. For brands and their consumers, the struggle is just as real. Diversity in advertising--and even more broadly, the communications industry--is...
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The White House Unveils Partnership With Truth Initiative and Ad Council to Fight Opioid Epidemic
The Truth Initiative, Ad Council and the Office of National Drug Control Policy (ONDCP) unveiled a collaborative effort this morning, along with its first series of national public awareness ads, to fight the country's opioid epidemic--an ongoing focus of the Trump administration. "The Truth About Opioids" media, education and multichannel campaign will primarily target Americans...
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Instagram Added @Mention Sharing to Photos, Videos in Stories
Instagram announced that starting Thursday, when users are @ mentioned in other users' Stories, they will be able to share those photos or videos in their own Stories. Users who are mentioned will receive notifications in their Instagram Direct threads with the users who mentioned them, and they will have the option of adding the...
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WPP’s Wunderman Appoints New President of Chicago Office After Former Left in March
WPP's Wunderman announced today the appointment of Ian Sohn to president of its Chicago office. Sohn, who hails from SapientRazorfish, where he was most recently managing director of Chicago, is set to assume his new role on June 11. "I'm really energized by the challenge of shaping the future of what Wunderman Chicago will be,"...
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Facebook Launched Its Level Up Program for New Gaming Content Creators
Facebook's Gaming Creator Pilot Program officially launched in January with the goal of helping video game content creators grow an audience on the social network. Now, Facebook revealed a Level Up program that will help new content creators who are just getting started. In a Facebook Newsroom post, John Imah, Gaming Creator program lead, and...
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SeatGeek Has Begun Selling Tickets Directly via Snapchat
Mobile-focused ticketing platform SeatGeek became the first company to sell tickets directly via Snapchat when it offered seats to a Major League Soccer match directly via the messaging application last month. Snapchat began testing native ecommerce capabilities in February, and SeatGeek offered tickets to Los Angeles Football Club's May 26 match versus D.C. United via...
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Coke Created a Sweet Message of Solidarity for Muslims Fasting During Ramadan
Advertisers may be known for jumping on just about every major holiday, but Ramadan has traditionally been an exception--likely because, as a month dedicated to fasting and self-denial, it represents the exact opposite of most marketing messages. But here's an interesting exception: Coca-Cola created a spot about a young Muslim woman who, in addition to...
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Budweiser Campaign Champions Epic Underdog Vegas Golden Knights
A new spot by Budweiser is a heartwarming reminder you don't have to take home the trophy to be a winner. Now that the NHL season has drawn to a close, Budweiser is raising a glass to the Vegas Golden Knights, a team that "rewrote NHL history" in its inaugural season. From the outset, not...
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Paypal Built An Artist-Created Pop-Up Bodega Shop In SoHo To Show How People Use Extra Cash
Interested in commerce? Executives from Zappos, Facebook and other companies will be speaking at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. PayPal is opening a temporary bodega-style art exhibition in Manhattan--right next to its rival's brick-and-mortar shop. The San Francisco-based payments company's pop-up--created with the help of digital artists, designers and photographers--aims...
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Nasty Ocean Pollution Gets the Pretty Tourism Treatment for World Oceans Day
A sobering statistic about ocean pollution: By 2050, there will be more plastic and trash in the world's oceans than fish. Today, on World Oceans Day, Brooklyn-based indie Conquistadors created a campaign, "Postcards From the Oceans," that takes a page from the glitz and glamour of global travel to put the critical issue in full...
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Verizon Gets a New CEO as the Race to 5G Heats Up
Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country's biggest cell carrier announced on Friday that its current chief technology officer, Hans Vestberg, will succeed CEO Lowell McAdam in August. The move seems to suggest Verizon is placing more priority on the fast-approaching...
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Macy’s Looks Internally to Find Next Big Influencer Campaign
When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy's, however, is taking a different approach. The retail giant is instead searching internally within its store and corporate employees to find its next influencer partnership. This month, Macy's...
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Facebook to App and Website Developers: HTTPS by Oct. 6
Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require access tokens do so only from HTTPS pages. Software engineer Brad Hill announced in a blog post that the social network added an Enforce HTTPS setting to...
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Here’s What Happens When Kim Kardashian Tweets Your Coverage
President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian West watched a video about Johnson on Mic, the lifestyle and celebrity news and opinion site. Kardashian then shared that story with her...
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