There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a Guy Ritchie flick, without all the violence and viscera. In fact, it is a Guy Ritchie creation, but also a commercial for Beats by Dre, which turns out to be...
Beats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin Stories
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The CW’s New Sunday Night Slate Helps Boost Upfront Volume 15 Percent
The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network's additional night of programming this fall--it's expanding to Sundays for the first time since 2009--The CW saw volume gains of 15 percent this...
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Publishers Are Seeing Traffic From More Than Just Facebook and Google
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a few solutions and takeaways to that...
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Edelman Has a Message for Cannes Lions This Year: We Do Creative Work, Too
For more than 65 years, some of the world's largest and most influential businesses, personalities and governments have turned to Edelman to help shape public opinion in times of crisis and celebration alike. Now, the company looks to change the way people see a very different kind of client: itself. You might be justifiably skeptical....
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2018 FIFA World Cup Russia Features Are Coming to Facebook Messenger
Facebook Messenger is introducing several features this week to mark Thursday's kickoff of 2018 FIFA World Cup Russia. Fans will have access to Camera Effects such as filters adding face paint and festive wigs custom-designed for each team competing in the tournament. Users can open Messenger Camera, select the soccer ball, choose their squad and...
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Mercedes Parent Forced to Recall 238,000 Diesel Cars Over Deceptive Software
Mercedes-Benz parent Daimler is recalling nearly a quarter of a million diesel vehicles after German regulators accused the company of installing deceptive software designed to trick emission tests. The so-called "defeat device," which keeps emissions low just long enough to gain government certification, is the same tactic that spurred Volkswagen's blockbuster emissions scandal in late...
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Why Bozoma Saint John Left Uber After One Year to Become CMO of Ari Emanuel’s Endeavor
Longtime marketing veteran Bozoma Saint John, who will be speaking at next week's Cannes Lions Festival of Creativity on the topic of taking risks, has made another big leap of her own by leaving a top job at Uber to become CMO of Endeavor. In the role, she will oversee marketing efforts for the entirety...
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How Artificial Intelligence Is Changing the Healthcare Industry
A growing number of startups are beginning to use artificial intelligence to improve--and in some ways upend--the healthcare industry. And that might be as simple as a diagnosing a cough or as complex as curing cancer. Cloud DX, a startup based in Toronto, for example, is using a concoction of data and machine learning to...
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Infographic: Marketers Need to Stop Pandering to Millennials
With all the stereotypes surrounding millennials, marketers may find it tempting to fall into easy traps. But millennials will not be put into a box, and pandering to them will hurt your brand's image, according to new research from Fuse Media, whose audience is comprised of multicultural millennials. The majority of millennials (77 percent) are...
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Q&A: Giant Spoon’s Laura Correnti on the Role Data Plays in Creativity
Laura Correnti, evp and managing director, media at Giant Spoon, is responsible for creating the vision and setting the guardrails for how the agency approaches the marketplace--from data strategy to positioning to how they think about content and creativity in relationship to media partnerships. She also has a killer podcast about the industry, Adlandia. Adweek...
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Futurist Faith Popcorn Explains Why Marketers Should Care About the Future of Masculinity
Futurist Faith Popcorn, founder and CEO of marketing trend shop BrainReserve, is kicking off the Cannes Lions Festival of Creativity later this month with a declaration: Masculinity as we know it is changing. How exactly that change will come about, what masculinity will look like, what it means for gender and what marketers need to...
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4 Ways Marketers Can Make Their Customer Data Informative and Inspiring
Data can inspire and inform, but first you have to know how to manage it. Own your own data The first step is figuring out what customer data you already have. If you don't have first-party data, you need to develop some, pronto. Relying on third parties for your analytics could land you in a...
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Condom Ad Says Sex Is the Last Bastion of Intimacy in a Cold, Detached World
You won't see much skin in Sid Lee's futuristic brand film for Skyn condoms. Sweaty bodies intertwined in the throes of passion are nowhere to be found. Instead, we get a moody sci-fi scenario about the lack of meaningful connection in a technology-saturated age. Our story opens on a young couple sharing an embrace --...
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Ramadan Lit Up Snapchat Globally During May 2018
Snapchat released its first-ever Snap Chatter monthly trends report, looking at what its 191 million daily users were talking about during May 2018. The messaging application said 20 percent of its users in the U.S. are between the ages of 13 and 17; 37 percent are 18 through 24; 27 percent are 25 through 34;...
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Facebook Has Some 2018 FIFA World Cup Russia Features of Its Own
2018 FIFA World Cup Russia fun is not exclusive to Facebook Messenger, as the social network revealed some special features of its own for the tournament, which kicks off Thursday. Starting Wednesday, soccer fans on Facebook may start seeing animated messages atop their News Feeds encouraging them to show their pride in their favorite World...
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Nope, You Still Can’t Ask Google Assistant for 3 Things at Once
Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant's Multiple Actions feature for three or more actions was live based on a tweet from Google's hardware account, @MadeByGoogle, the functionality is not, in fact, available. The June 11 tweet reportedly said, "You're not the only one who can multitask. Now Google...
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Judge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner
Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in AT&T's favor late today, deciding that the Justice Department's antitrust suit had failed to make its case against the merger. U.S. District Judge Richard Leon...
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A Hotel Chain’s Umbrella Uses LED Strips to Brighten Your Rainy Days
Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of standard umbrellas--reasonably big suckers, 45 inches long by 51 inches wide when fully opened--with eight internal LED strips, AA battery packs and a 3D...
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Flying Planes Upside Down Helps Strategy Executive Dream Up Killer Experiences for Brands
Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. "It requires a lot of concentration and clarity, so it helps make sure that you're not thinking about work anymore and [instead] clearing your head to...
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What You Know Michelin for Depends on Where You Live
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