Tens of thousands of Twitter users this morning blocked hundreds of accounts associated with major brands like Nike, Pepsi and Uber in an effort to pressure the embattled social media platform into permanently banning controversial far-right conspiracy theorist Alex Jones. Shannon Coulter, who in 2016 co-founded the consumer boycott organization #GrabYourWallet, told Adweek that more...
Twitter Users Are Blocking Hundreds of Brands in the Hopes of Pressuring the Platform to Remove Alex Jones
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This Ad Tricked Viewers Into Turning Up Their Volume, Then Scared the Crap Out of Them
Can an ad be evil and still be good? Because a recent 6-second promo for horror movie The Nun was rightfully pulled from YouTube for being too shocking. But at the same time, as ad trickery goes, it's pretty brilliant. The "shocking" nature of the ad wasn't centered on graphic content, but rather on the...
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Researchers Find a Majority of Americans Want Tech Companies to Be Regulated
Despite all of the hearings on Capitol Hill about how Facebook, Google and Twitter handle everything from privacy to fake news, U.S. lawmakers haven't done much yet to regulate tech companies. However, according to the results of a new survey, the American people might be ready for Congress to act. According to a joint survey...
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T-Mobile Wants to Eradicate ‘Customer Service Hell,’ Create a Better Experience for All
T-Mobile is on a mission to improve customer service. The company is revamping the way it cares for customers, enlisting real people to answer customer calls and messages--rather than the typical interactive voice response (IVR) system--to give its customers what it believes will be a simpler, faster response to issues, with the hopes that other...
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Aretha Franklin Was a Pioneer of Pop Culture and an Advertising Icon for 50 Years
Aretha Franklin was one of those very few talents who elevated everything she touched, bringing her signature blend of passion, dignity and joy not only to decades of music but also to Hollywood and Madison Avenue. Whether it was a duet with Ray Charles about Coca-Cola or her unforgettable cameo in The Blues Brothers, Franklin...
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Why Thursday’s Free Speech Editorials Represented a ‘Moment’ for the Media
Hundreds of newspapers across the country published editorials today in defense of a free press. In response to President Trump's repeated attacks on the media, most recently calling the media the "enemy of the people," The Boston Globe's editorial board led the pack, publishing an editorial under the headline, "Journalists are not the enemy" and...
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Audi Redefines ‘Getaway Car’ in This Epic Martial Arts Battle
This past June at the Cannes Lions, BBH co-founder Sir John Hegarty, along with Eva Santos, global CCO of Proximity Worldwide, discussed how locally created work can have a more significant impact for brands. While "global ideas" can be cheaper to produce and look good on a balance sheet, they may simply not break through....
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Amazon Is Reportedly Looking to Buy a Movie Theater Chain
Amazon--coming soon to a big screen near you. According to sources who spoke with Bloomberg, Amazon is reportedly looking to acquire Landmark Theatres, a 44-year-old movie theater chain, with 52 locations across the country. Bloomberg further reported that the owners are working with investment bank Stephens Inc. to close the deal. Deadline, however, reported that...
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Brand Safety Concerns Come to Twitter as Sponsored Tweets Run on Profiles Selling Illegal Drugs
The brand safety issues that plagued YouTube and Facebook in recent years have now made their way to Twitter. The 4A's Advertiser Protection Bureau (APB), formed in April as an industrywide effort to address such issues, was alerted to an incident last week that saw sponsored tweets running on Twitter profiles created to promote the...
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Indoors in July? Console Games Were One of Facebook IQ’s Topics to Watch
July is perceived as a month for outdoor activities, but when the temperatures got too high, Facebook users turned to console games, making them a Topic to Watch for the month, according to Facebook IQ. The social network's research arm found conversation volume up 2.4 times both year-over-year and month-over-month for console games and related...
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4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising
The media industry is in the midst of huge changes that are demanding new revenue models, innovative new product configurations and a willingness to explore untapped markets. With traditional advertising channels eroding, the time is ripe for new approaches to native content programs. Most existing programs are tailored to big brands, but they can be...
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Facebook Expanded Its Level Up Program and Revealed Its Gamescom Plans
Facebook launched its Level Up Program in June for video game content creators, designed to help livestreamers grow their audiences on the social network. The program was originally limited to users in the U.S., U.K., Philippines, Malaysia and Thailand. However, in a Facebook Gaming blog post, Bob Slinn, head of games partnerships for Europe, the...
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Pre-Roll Ads as Talent Contest? The Longer You Don’t Skip, the More Votes These Musicians Get
Extra Gum is making the medium the message with Extra Support Acts, a campaign that turns YouTube pre-roll ads into a platform that gives 16 emerging Australian music acts a significant audience boost and a chance to perform live on a major stage. From now to Sept. 30, YouTube pre-roll ads viewed before any 5...
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Everyone Is Your Mom in This Crazy Delta Stunt That Guilts You Into Flying Home
On the continuum of maternal guilt trips, Delta Air Lines may have carved out some new, good-natured ground with a stunt that encourages Seattle residents to fly home to see their mothers. Created by Wieden + Kennedy New York, "Seattle to Mom" is clean fun and the crown jewels of the campaign are in-person stunts...
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The Top 20,000 Facebook Pages Posted More Content During the Second Quarter of 2018
Social media management tool Buffer teamed up with content marketing tool BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook during the second quarter of 2018, and here's what they found: The pages they studied posted more content in the second quarter of 2018 compared with the first quarter...
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Chuck Norris Gets Replaced by Truck Norris in This Wonderfully Over-the-Top Toyota Spot
Chuck Norris is no stranger to advertising, but it's rare we see him not throwing a roundhouse kick or being portrayed as a meme-era Paul Bunyan capable of impossibly epic deeds. (His last ad appearance, for UnitedHealthcare, happily leaned into both.) This time around, Norris is selling the Toyota Tacoma, billed in the spot as...
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Barbarian’s New Receptionist Is an Echo Show Named ‘Barb’
Interactive marketing agency Barbarian Group's new receptionist, Barb, doesn't collect a paycheck, isn't getting breaks or benefits and can work endless overtime. Barbarian, however, isn't violating New York State labor law, because Barb is an Alexa-based tool connected to the messaging system Slack within an Echo Show, Amazon's smart speaker with display screen. Barb, who...
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Amazon Is Losing Its Smart Speaker Dominance, According to New Report
Amazon is no longer the smart speaker king. A report from research firm Canalys this week found that Google Home shipments outpaced those of Amazon's Echo products for the second straight quarter as the search giant grows its smart home business overseas. Chinese tech behemoths Alibaba and Xiaomi also clocked strong growth, whittling Amazon's market...
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A Fruit Rocket Is Actually the Best Bad Idea Pitched in These Delightfully Quirky Ads for Sparkling Ice
Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at times deliciously airy and fun (see: current KFC work from Wieden + Kennedy). For people who live...
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Google Is Collecting Your Data—Even When Your Phone Isn’t in Use
It's widely known that Google profits handsomely from the vast amounts of data it collects from the billions of people who use its suite of applications, its mobile operating systems and its devices. According to new research released today, most of that valuable personal and location data is being collected when users are not informed...
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