Zippo Trademarks Its Signature Click and Celebrates by Going All In on ASMR
Unless you've been living under a rock that no one's lightly scratched their nails on, you've probably heard about ASMR--the oddly tingle-inducing audio technique that creates soft noises some find...
View ArticleWPP’s Wunderman Thompson Names Former Possible Executive as First North...
The newly formed Wunderman Thompson announced its first executive-level hire to staff today just one week after the official merger of Wunderman and J. Walter Thompson. Shane Atchison will rejoin WPP...
View ArticleFacebook Tries to Set the Record Straight After Email Dump
Facebook, on the defensive after a trove of company emails was released detailing its approach to sharing data and undercutting competitors, pushed back on the release Wednesday afternoon, claiming...
View ArticleTwitter’s Best of 2018 Was Highlighted by BTS, El Rubius and a Barack Obama GIF
K-pop superstars BTS were behind the most-liked tweet of 2018, while the most retweets came on a tweet from YouTube gaming personality El Rubius and the most-quoted tweet, featuring former President...
View ArticleHow This Agency Helped Red Bull Build a Studio for Twitch’s Most Popular...
It's hard to believe that, only eight years ago, the thought of making over $100,000 on YouTube (or any other platform) was astonishing. Fast forward to today, and social influencers are raking in the...
View ArticleAdobe Advertising Cloud Exec Who Brokered the TubeMogul Deal Is Leaving the...
Adobe Advertising Cloud vp Brett Wilson will exit the company next month just two years after he brokered a $540 million deal to acquire ad-tech outfit TubeMogul. Wilson has not spoken publicly of his...
View ArticleReport Ranks OMD as Top Media Agency in U.S. and Worldwide by Billings,...
Paris-based consultancy COMvergence has released its annual ranking of top global and U.S. media agencies by projected 2018 buying billings and market share. Omnicom Media Group's OMD tops both lists....
View ArticleThere Were Some Heavy Additions to Facebook’s Messenger Lite This Week
Facebook is adding some beef to Messenger Lite. The slimmed-down Android application, designed for emerging markets and areas with poor internet connectivity, debuted in October 2017 in the U.S.,...
View ArticleYouTube Rewind 2018 Is Here, and It’s a Fortnite-Themed Mashup of All the...
There are few cultural phenomena on the scale of YouTube Rewind, a head-spinningly packed recap of the video influencers, memes and moments of the year. Last year's clip was viewed more than 200...
View ArticleFacebook Diversity Leader and Recruiting Manager Heads to 4A’s
The 4A's has snagged Facebook executive Simon Fenwick as its executive vice president of talent engagement and inclusion. Fenwick will oversee the organization's diversity, learning and development...
View ArticleLiving Coral Is Pantone’s 2019 Color of the Year
Say so long to millennial pink. Another pink-tinted hue is set to take over in 2019--according to Pantone, at least. The company announced today that Living Coral, a bright coral shade, is its 2019...
View ArticleNielsen Social Content Ratings Is Now Tracking Social Media’s Top TV Talent
Nielsen Social Content Ratings added a new chart for the week of Nov. 26, which tracks the top TV talent on social media, and Tyra Banks finished atop the inaugural list for her role in Life-Size 2: A...
View ArticleWorkplace by Facebook Achieves ISO 27018 Certification
Facebook's Workplace by Facebook enterprise solution achieved ISO 27018 certification, meaning that it meets the International Organization for Standardization's privacy-focused international standard...
View ArticleFacebook Revealed Several Updates to Its Test of Subscriptions to Instant...
Facebook announced several updates to its test of subscriptions to Instant Articles, as well as 26 new publishers that were added to the test group. The social network began testing subscriptions in...
View ArticleFollowing Anti-Gay Tweets, Kevin Hart Steps Down as Oscar Host
This week, ABC and the Academy of Motion Pictures had tapped a new celebrity Oscars host who seemed to have the Midas touch with brands--Kevin Hart--to help reverse the ceremony's ratings spiral. "I...
View ArticleOmnicom Executive Mainardo de Nardis Is Stepping Down After 38 Years in the...
Mainardo de Nardis, executive vice chairman of Omnicom Media Group, announced to employees this morning that he will be stepping down from his position and leaving the holding company world after...
View ArticleThe First Avengers: Endgame Trailer Is Exactly as Bleak as You’d Expect After...
If you've seen Avengers: Infinity War, you know that it ends on the most soul-crushing note in the history of the Marvel Cinematic Universe. (That's your cue to stop reading if you'd rather avoid...
View ArticleGlued to Your Phone at the Dinner Table? Marshawn Lynch Wants to Have Some Words
Will we ever collectively return to a time when dinners around the table included little more than food, your friends or loved ones, and polite conversation? Let's be real--probably not. In this...
View ArticleYouTube: Here’s How to Add Stickers to a Stories Post
YouTube recently expanded the availability of its Stories feature to eligible creators with more than 10,000 subscribers. YouTube Stories lets content creators share photos and videos on their channels...
View ArticleFilm Marketers Need to Stop Wasting Time and Money Advertising to People Who...
When it comes to the movie box office, bright spots like Ralph Breaks the Internet, Creed II and A Star Is Born are lifting the spirits and fortunes of Hollywood studios. It is much-needed good news as...
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