McCann Ends 4-Year Battle Over U.S. Army Contract
More than four years after the U.S. Army first announced that it would be reviewing its advertising business in November of 2014, McCann has dropped its final legal fight against the government,...
View ArticleFacebook Is Testing LOL, a Video Feed of Memes, to Try to Win Back Teens
Facebook is taking another step to stem the tide of teens leaving its platform with its test of LOL, a feed of memes in the form of videos and GIFs. A spokesperson for the social network said, "We are...
View ArticleOK, Lil Jon Heads to His Local Diner in Pepsi’s Super Bowl Teaser
Lil Jon likes to serve his soda old school style. PepsiCo has enlisted the Atlanta rapper behind early '00s "crunk" hits like "Turn Down for What" and Usher's "Yeah" for the last entry in its trio of...
View ArticleMichael C. Hall to Star in Skittles’ Tangy and Colorful Broadway Revue
Though actor Michael C. Hall is best known for TV roles like serial killer Dexter and the closeted funeral director David Fisher on Six Feet Under, his career actually began in the theater--notably, in...
View Article4 Ways to Keep Customer Data Secure on Social Media
Customer care through Facebook, Twitter and other channels has changed the way consumers interact with brands through every step of the customer journey. It was recently found that 93 percent of brand...
View ArticleHow Brands Can Navigate Successfully Through a Rebrand
What do WW, Dunkin' and Apple have in common? The connection between fitness, coffee and the technology company may not be obvious at first, but once you go back in time, you'll know right away....
View ArticleLexus Isn’t in This Year’s Super Bowl, but the Brand Released a Football Ad...
Lexus is sitting out the Super Bowl this year but, ahead of the game, the brand is launching a four-minute football-themed ad touting some "new" safety features and technology for quarterbacks. Taking...
View ArticleFoods Dominated Facebook IQ’s Topics to Watch for December 2018
People on Facebook worked up quite an appetite during December, as bibim-guksu, crab dip, pimento cheese and ube halaya were all Topics to Watch for the month, according to the social network's...
View ArticleBetches Is Launching a New Dating App That Lets You Pick Dates for Your Friends
Betches, the digital media brand geared toward women, is looking to get into the love business. Specifically, it's launching a new dating app called Ship that allows users to vet prospects with their...
View ArticleBeeswax Scoops Up $15 Million in Funding to Help Brands Bring Media Buying...
New York-based ad-tech company Beeswax announced a $15 million funding round led by RRE, Foundry and Amasia with participation from You & Mr Jones. The Series B funding brings Besswax's total...
View ArticleA-Rod and Mr. Peanut Do Some Serious Bonding in Planters’ Super Bowl Teaser
Mr. Peanut will have an A-list friend starring alongside him in his big Super Bowl debut--and according to the brand, things are going to "get nutty." Through a 15-second teaser, Planters revealed this...
View ArticleYou Can’t Say ‘Porn’ in a Super Bowl Ad, So Devour Released an Uncensored...
Devour, Kraft-Heinz's frozen food brand, created two versions of its Super Bowl ad--an uncensored 60-second version it unveiled this morning and a 30-second censored version that will air during the...
View ArticleAmerican Eagle Surrendered Creative Control for Its Latest Marketing Effort...
American Eagle is taking the consumer focus group to a whole new level, enlisting a number of Gen Z customers (born between 1995 and 2015) to star in the brand's latest marketing effort. But...
View ArticleSalesforce Unveils Updates to Buoy Marketing Cloud Capabilities
Amid speculation it is in negotiations to make its second big-ticket purchase in less than a year, Salesforce has announced a series of updates to its Datorama Marketing Cloud, which it hopes will...
View ArticleBudweiser’s Clydesdales Are Back for a Renewable Energy Message With a Bob...
Budweiser will tout its commitment to sustainable energy in its Super Bowl spot. The beer giant has brought back its famous Clydesdales--they only appeared in a bumper spot last year--for the ad, which...
View Article29Rooms Is Expanding Internationally Under New Partnership With IMG
29Rooms, the Instagram-friendly, advertising-supported traveling installation from Refinery29, is expanding internationally. The digital media publisher secured a multiyear deal with IMG, an Endeavor...
View ArticleBrandless Is Expanding Into 2 New Categories—and Increasing Its Signature $3...
Brandless, a direct-to-consumer essentials company, is expanding its category line to pet and baby products. For the first time as well, some products will cost $9--a change from the brand's signature...
View ArticleOlay’s First Super Bowl Ad Is a Literal Nightmare, Starring Former Horror...
Super Bowl spots are often humorous, and they're frequently poignant. Rarely, however, are they scary. Olay is shaking up that precedent with its first-ever Super Bowl ad. Today, the brand released...
View ArticleLinkedIn Is Debuting Interest Targeting Based on Content Users Share and...
Targeting by interest will finally be available to advertisers on LinkedIn starting this week, via the professional network's Campaign Manager. LinkedIn Marketing Solutions senior product manager Jae...
View ArticleYouTube TV Expands Nationally Just in Time for the Super Bowl
With the Big Game right around the corner, YouTube TV is expanding nationally. YouTube TV offers viewers access to more than 60 networks, including ABC, CBS, FOX and NBC, as well as cable networks...
View Article
