Come on Barbie: The Movie’s Best Marketing Stunts
It's Barbie's world, and we're just living in it. That's how it feels ahead of the July 21 release of Greta Gerwig's long-awaited Barbie movie. You wouldn't be alone in noticing that social media, and...
View ArticleBarbie Proves That It’s Never Too Late to Write a New Chapter
I was never really a Barbie girl, but I find myself living in a very Barbie world. With a paint-the-town-pink approach to marketing the Barbie movie, there's no mystery about the ambition of making...
View ArticleThe Speed of Culture Podcast: How Frito-Lay Approaches Modern Marketing
In a landscape where relevance, transparency and innovation are critical, corporate giants like PepsiCo and Frito-Lay are placing the consumer at the heart of their operations. To delve into how this...
View ArticleMaybelline Brings AR Makeup Options to Microsoft Teams
To help people express themselves while virtually communicating with colleagues, Microsoft partnered with Maybelline New York to launch the Maybelline Beauty App within its Microsoft Teams group...
View ArticleHow It’s Always Sunny’s Key Art Evolved to Showcase ‘Idiocy in All Its...
With It's Always Sunny in Philadelphia's recent Season 16 finale, the FX series capped off another record-setting year as TV's longest-running live-action comedy. Though the dynamics among the gang,...
View ArticleChanneling Creativity in Cannes
Each June, the marketing world converges in France for the Cannes Lions festival. For a week, the Croisette is the center of creativity in the marketing world. This year, Adweek returned to Cannes to...
View ArticleScotland’s Top Lager Tennent’s Returns to Big Brand Campaigns
For decades, beer brand Tennent's, soft drink Irn-Bru and the country's government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing...
View ArticleThe Effect of Hollywood on Creative Marketing Content
The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less...
View ArticleZoomInfo Is Using B-to-C Simplicity to Broaden Its B-to-B Reach
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a...
View ArticleThe Evolution of Retail Media With Amazon and Macy’s
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to...
View ArticleMSG’s Sphere in Vegas–Largest Orb on Earth–Courts Marketers for its ‘Unique...
For the MSG Sphere in Las Vegas--a ginormous dome in the desert with a reported $2.3 billion price tag--there's no such thing as a soft launch. It would have been tough, after all, to keep any...
View ArticleLife in Tangerine: Sumptuous Ad for Orange Wine Shakes Off Category’s Stuffy...
Fans of orange wine--a fast-growing tipple that's become a darling of social media and a must-order at trendy bars--may know about the production process that gives the antioxidant-rich beverage its...
View ArticleConverse’s CMO on Building Nearly Half Million Followers on Threads
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for...
View ArticleUsher’s Got Moves and Melodies in Rémy Martin’s Global Campaign
R?my Martin's partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist's latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that's...
View ArticleNew Roku Partnership to Help Fans Watch Women’s Sports Ahead of World Cup
As the U.S. Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games. In May, the company launched Women's...
View ArticleSnapchat Details Women’s World Cup Activations
To celebrate the 2023 Women's World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women's...
View ArticleThe TV-Themed Comic-Con 2023 Activations You Need to See
With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it's a very different San Diego Comic-Con in 2023. But the (TV) show must go on....
View ArticleHow the Stars of Prime Video’s Hawaiian Series Are Shifting the Surfing Wave
A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up. Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the...
View ArticleWhen It Comes to Measurement, the Ad Industry Can Follow the FDA’s Lead
The ad industry continues to face seemingly endless challenges when it comes to accurately measuring the performance of digital campaigns. In an age where ad spend has been cut to account for economic...
View ArticleWhat an Intangible Economy Means for Marketers
John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: "If this business were to be split up, I would be glad to take the brands, trademarks and...
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