Candy Crush’s Immersive Ads Bring Puzzles Into the Real World
King's Candy Crush--one of the most popular mobile games in the world--brings the match-three puzzles beyond phone screens for its latest campaign. A series of ads by agency Bartle Bogle Hegarty London...
View ArticleAt Insider, Video Consumption Peaks as CTV Viewing Tops 50%
The business and lifestyle publisher Insider, an Axel Springer property, has notched a number of key milestones in its video consumption over the last two months. That's thanks to a larger shift in its...
View ArticleAd Buyers Dismiss Google’s Claim of 5% Ad Price Hike as ‘Too Low’
Google's admission to quietly inflating ad auction prices up to 5% for search advertisers, potentially increasing them by 10% for some queries, during the U.S. v. Google antitrust trial comes as little...
View ArticleEvolving a Legacy Brand With the CMO of Dreyer’s Ice Cream
H?agen-Dazs. Skinny Cow. Edy's. Drumstick. If you're a fan of ice cream, there is a good chance you have heard of at least one of these brands. Since 1928, Dreyer's Grand Ice Cream has been in the...
View ArticleNavy Federal Credit Union Uses AR to Combat Hunger in the Military Community
September is Hunger Action Month, and Navy Federal Credit Union with agency MRM launched No Plate Left Behind, an AR-driven campaign to raise donations for Feeding America to combat hunger in the...
View ArticleLondon’s Design Museum Lets Visitors Try AR Runway Looks With Snapchat
Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum's Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen. As part of the...
View ArticleAmazon Adds Ads to Prime Video
Amazon Prime Video--one of the last major streaming services without commercial breaks--will soon have TV advertising. Fans of flagship series like Marvelous Mrs. Maisel or The Boys will soon see...
View ArticleNBC Sports Names Rick Cordella President
NBC Sports has a new MVP. Top line Today, NBCUniversal announced that Rick Cordella will take the role of president, NBC Sports. The veteran NBCU executive will report to Mark Lazarus, chairman,...
View ArticleA Journey Through Innovation and the Power of AI in Food Tech With the CMO of...
In a candid conversation with Fernando Machado, the CMO of NotCo, we delve into the remarkable journey that led him from the shop floor of a factory to the forefront of marketing innovation. Machado...
View ArticleWriters Strike Ends as Sides Reach Tentative Deal
After being on strike since May 2, Hollywood writers have a contract to return to work. Following 5 days of negotiations the Writers Guild of America (WGA) and the Alliance of Motion Picture and...
View ArticleAmericans Don’t Like Advertisers Using AI on Them—Unless They Get a Good Deal...
As the role of artificial intelligence grows, it's probably no surprise that Americans' wariness about the technology is growing just as quickly--if not faster. Consider the results of a handful of...
View ArticleSpotify Taps Into a Mexican Music Genre Exploding Among Gen Z
The narrative ballads known as corrido have been sung in Mexico for more than a century, but they've recently exploded in popularity among Gen Z. Spotify showcases the genre's power and heritage in a...
View ArticleKentucky Tourism Ads Tout the Freedom of the Open Road
In the post-war boom of the 1950s, Americans developed a serious case of wanderlust, coinciding with a newly ignited love affair with the automobile. Those two forces combined to birth the 20th-century...
View ArticleBritain’s Financial Watchdog Releases Cinema Ad for Dumb Money Release
The cinema release of Dumb Money, the movie that chronicles the GameStop shares story from 2021, is being targeted by Britain's financial watchdog with a campaign that aims to warn people about...
View ArticleWhat Marketers Can Learn From the Indomitable Deion Sanders Brand Playbook
Everybody's eyes are on Coach Prime this fall. Deion Sanders, a pro player-turned-coach Hall of Famer, has captivated football fans throughout his career with his larger-than-life talent and...
View ArticleIPG Mediabrands Consolidates Tech Shops Reprise and Matterkind Into the...
Last week, IPG Mediabrands became the latest holding company group to merge subsidiaries. In a move to reduce redundancies, improve workflows and better support its three media agencies, UM, Initiative...
View ArticleGrab a Free Bottle of Coca-Cola Zero Sugar Using AR
In partnership with Tesco Group, Coca-Cola is inviting people to try a bottle of Coca-Cola Zero Sugar through an augmented reality experience running now across major cities in the U.K. The...
View ArticleClient Briefs, Campaign Performance: How Ad Agencies Are Using Generative AI...
Over the past eight months, the ad industry has witnessed a definitive role for generative AI inside creative and media agencies; from decoding client briefs to amassing real-time insights on campaign...
View ArticleJennifer Coolidge Reunites With e.l.f. to Make the Lipstick of Her Dreams
Jennifer Coolidge's improv inspired a new campaign and product collection from e.l.f. Cosmetics. The actress is continuing her partnership with e.l.f. after previously starring in the brand's first...
View ArticleAdweek Podcast: Dakota Media Is Scrappy by Nature But Playing the Long Game
Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been working in Hollywood since the early 2000s, with major accolades including his leading role in the Transformers...
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