Meet the 3 Newest Members to The American Marketing Association’s Marketing...
The American Marketing Association New York will induct three new members into its marketing hall of fame on May 17. The newest members of the hall of fame include Lee Clow, chairman of TBWA\Media Arts...
View ArticleLinkedIn: Here’s How to Stop Users From Mentioning You
Did you know LinkedIn allows users to "mention," or tag, other LinkedIn users in their posts and comments? When a user is mentioned, LinkedIn creates a link to their profile that others can click on....
View Article3 Ways Businesses Can Use Big Data Responsibly
When Dolly the sheep became the first mammal to be successfully cloned, it sparked a huge discussion. While many marveled at the incredible breakthrough, the scientific feat raised a very important...
View ArticleThe Intros to Friends, Fresh Prince and More Are Reborn as 8-Bit Animations...
If you thought Charlie Sheen was a blockhead on Two and a Half Men, just wait until you see his pixelated persona in Warner Bros. TV' 8-bit re-imagining of the sitcom's opening sequence. The clip,...
View ArticleHow an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
For years, brands have salivated over the prospect of fusing the best aspects of digital marketing with the tried-and-true canvas of linear television. Unfortunately, a lack of addressable inventory...
View ArticleWhy Other Advertisements Are the New Brand-Safety Worry
In March, some Snapchat users were appalled to see an ad for the game "Would You Rather" that asked users if they would rather slap Rihanna or punch Chris Brown. The ad--which referred to a 2009...
View ArticleAI’s Takeover Involves More Humanization Than Skeptics Anticipated
Today marks 50 years since the debut of Stanley Kubrick's iconic film 2001: A Space Odyssey, which depicts supercomputer HAL 9000 communicating using words humans use, but to a negative end. Half a...
View ArticleIt’s Incredibly Satisfying to Watch This Miniature, Crappy Kitchen Get Remodeled
Financial startup SoFi wants consumers to know they can get personal loans for home improvement projects--so it built a tiny, run-down kitchen, then remodeled it to prove how much better a life-sized...
View ArticleLinkedIn: Here’s How to Remove a Mention of Yourself
When a LinkedIn user mentions you in a post or comment, they create a link to your profile that others can click on. If you want to remove this link, our guide will show you how. Note: These...
View ArticleLeo Burnett’s Arc Worldwide Announces Executive Leadership Changes
Leo Burnett Group shopper marketing and activation agency Arc Worldwide has a new chief executive for North America. Soche Picard will relocate to Chicago to serve as CEO, North America, effective...
View ArticleThe North Face’s New Campaign Aims to Focus More on Women in Advertising
More adventurous, brave, boundary-breaking women need to be featured in advertising and social media campaigns, according to The North Face. That way, young women and girls will have a wealth of strong...
View ArticleHow Brands Can Wield Their Power to Inspire Unity Among Consumers
With ever-increasing scales of data collection and analytical capacity, we have some of the most powerful tools in history at our disposal--tools that can influence massive numbers of people and shift...
View ArticleThe Demand for Mobile-Ready Content Across Social Media Is Rising: Are You...
Social media and marketing for mobile is the most potent cocktail of digital marketing for our times. It's expected that by 2020, there will be close to 6.2 billion smartphones in the world. And the...
View ArticleThis Perfectly Crafted Denny’s Ad Will Get You Surprisingly Pumped for ‘Solo’
There's been only one trailer released so far for the upcoming flick Solo: A Star Wars Story, so Denny's has stepped up to fill the hype gap with a geektastic peek into this summer blockbuster. For the...
View ArticleVillanova’s Donte DiVincenzo Became a Household Name on Twitter Monday Night
Donte DiVincenzo became a Twitter sensation Monday night as Villanova University defeated the University of Michigan to win the 2017-18 NCAA Men's Division I Basketball Championship tournament. The...
View ArticleFacebook: Here’s How to Remove Apps Connected to Your Account in Bulk
Facebook now allows users to remove connected applications and websites from their account in bulk, as well as to delete any posts, photos and videos those apps may have shared on their profiles. Our...
View ArticleQ&A: How an Artist Turned a Lifetime of E-Waste Into a Stunning Celebration...
At South by Southwest in 2017, photographer Benjamin Von Wong learned that Dell was working with artists to raise awareness of the computer giant's electronics recycling program, and he decided he...
View ArticleTwitter Gets Into the MLB Livestreaming Ballgame for 2018
Major League Baseball's package of 25 weekday-afternoon games available exclusively via Facebook Watch starts Wednesday afternoon (weather permitting, as always) with the Philadelphia Phillies visiting...
View ArticleJWT and WPP Reach Settlement in Erin Johnson, Gustavo Martinez Sexual...
The sexual harassment lawsuit pitting J. Walter Thompson global chief communications officer Erin Johnson against her employer and its former CEO Gustavo Martinez has come to an end almost exactly two...
View ArticleHP’s New Program Will Help Develop Talent and Send More Diverse Creatives to...
HP is taking 15 diverse creatives to the Cannes Lions International Festival of Creativity this year as part of the company's ongoing push to promote diversity in the advertising industry. The...
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