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Sweet, Goofy Toyota Spot Transforms Prague Streets Into a Choose-Your-Own...
In today's episode of “Fun Public Marketing Stunts That Aren't Firmly Connected to the Actual Product,” Saatchi & Saatchi Europe turned Prague into a giant karaoke machine on behalf of the Toyota...
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BitTorrent Woos Advertisers and Publishers
BitTorrent, the popular peer-to-peer file sharing platform, is attempting to battle its association with piracy while pursuing publishers and advertisers, Digiday reported earlier today. While...
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Why Led Zeppelin, Billy Joel and Dylan Now Readily Sell Their Songs to Brands
When Led Zeppelin licensed “Rock and Roll” to Cadillac for its “Break Through” spot in 2002, it was a huge coup for the carmaker, as the band had never let a marketer use one of its songs before....
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Why Licensed Music Matters to Brands Like Hyundai and Chobani
Even though classic rockers like Led Zeppelin and Bob Dylan have finally warmed to licensing their songs to brands, marketing chiefs remain picky about when and how to use music in ads. Hyundai and...
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Are Brands Music’s New Bank?
Whether it's an established band trying to reach the widest audience possible, or a developing act trying to use TV to gain crucial exposure, brands more than ever are a major part of conversations in...
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Brand of the Day: If You Like Bush on Pandora, You Could Get a Free...
For a few lucky listeners, using Pandora can get you a personal concert with one of your favorite artists. The Internet streaming music service today breaks the new ad below from twofifteenmccann. It...
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Is Def Jam Pulling Away From YouTube?
It's impossible to deny that YouTube is the dominant online video platform, but as competitors offer better terms, publishers are considering other partnerships. Def Jam and video platform Playwire,...
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Craigslist Is the Setting for This Interactive Music Video About Humanity, or...
Craigslist might be best for making a couple bucks off that one-wheeled leopard-print bicycle your ex left behind, and it's just that kind of random human curio that makes the classified site the...
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OK Go Guys Ride Tiny Little Honda Unicycles in Their Fantastic New Video
Does OK Go release albums? Like, full-blown records with multiple songs on them? I don't know. I don't care. Their videos are enough for all of us. Japanese creative agency Mori is behind this one....
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An Ad Agency Made Meghan Trainor's New Video, and It's Great
Meghan Trainor's "All About That Bass" video, posted to YouTube in June, is nearing 300 million views. So, what did the singer do for an encore to her No. 1 hit? She got a brand, an ad agency and...
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Country and Reunion Tours Dominated Online Music Ticket Sales in '14
While it's probably not shocking that StubHub's top selling music ticket of the year was One Direction, numbers two and three may surprise. George Strait and Luke Bryan took over the next spots,...
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Why the Super Bowl Halftime Show Has Become the Biggest Ad of All
For brands that know the score, music and sports can be a winning combination—and nowhere more than the Super Bowl halftime show, the height of music, sports and pop culture on the world's ultimate...
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Jeff Bridges Stars in the First Super Bowl Ad That Actually Wants to Put You...
Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude. Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace's 30-second ad,...
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Why Today's Ads Need Amazing Soundtracks
The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell...
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Why Neiman Marcus Is a Fan of South by Southwest
Neiman Marcus rocked the house at last year's SXSW—and the luxury retailer returns to Austin, Texas, this year as part its "Make Some Noise" initiative, celebrating women who "rock" in their...
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Adweek and Clio Awards Form a Duet for Our Annual Music Issue
We've all experienced it, the powerful, emotional upwelling when you hear a piece of music for the first time that really hooks into your soul. For me it happened with the opening of Led Zeppelin's...
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Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It
No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought every rap tape ever slapped with a...
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Janelle Monáe Is Building a Music Empire That Will Spark 'a Revolution in...
Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer's new venture with Sony Music Entertainment's Epic Records, is not merely a record label—it's a movement....
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Paramore Lead Singer Hayley Williams Talks Twitter and TV
SpecsWho Hayley WilliamsAge 26Claim to fame Lead singer of Paramore; winner of the 2015 Grammy Award for Best Rock Song ("Ain't It Fun") and Billboard Women in Music's Trailblazer AwardBase...
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How Sony's Walkman Changed the World
Andreas Pavel was getting tired of being laughed at. It was 1977, and the German-born inventor had made appointments at all of the major electronics companies—Yamaha, Grundig, ITT, etc.—and each had...
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