Adobe Acquires Magento Commerce for $1.7 Billion
Adobe has acquired Magento Commerce for $1.68 billion. The Magento Commerce Cloud--which includes digital commerce, order management and predictive intelligence--will enable Adobe to integrate commerce...
View ArticleHow Red Nose Day Raised $100 Million for Children in Need, in Just 3 Years
Taking on a concept as ambitious as ending child poverty is a pretty lofty goal, but when Red Nose Day launched in the U.S. in 2015--30 years after U.K.-based nonprofit Comic Relief's first biannual...
View ArticleMower’s Mary Owusu Was Doing SEO Before It Was Cool
Mary Owusu got into the search marketing game right at its start in the early aughts. Growing up, Owusu--now the vp and director of analytics and SEO at Syracuse, N.Y.-based digital and PR shop...
View ArticleReentering the Agency World Is Challenging for New Mothers. ‘Returnships’ Aim...
During stops at renowned shops like Lowe and Partners, McCann and Grey, longtime creative director Erica Fite said she never received the kind of support that working parents really need in order to...
View ArticleThis Musical Agency Leverages Data and Taste to Find the Perfect Bands for...
One surefire way to ensure a successful partnership between a brand and a musical artist is by embedding the latter into the creative process. That's something Nue Agency learned through its seven...
View ArticleHow Advertising Can Retain and Benefit From Its Introverts
When Madwell's co-founders decided to make their first vp-level appointments, they knew they were advancing two women for the roles. It was somehow both a big deal and not a big deal at all. But what...
View ArticleUM Hires Global Chief Financial Officer Away From WebMD
Universal McCann's new global chief financial officer is a familiar face. The agency brought Jason Rosenbaum back to take on the role, following around three and a half years at WebMD, where he served...
View ArticleThe Most Popular Mobile Payment App Isn’t Apple Pay … It’s Starbucks
In an era in which an ecommerce platform is a personal assistant and a social media platform is a news source, it is perhaps not surprising that a coffee company can also be a bank. According to market...
View ArticleTwitter Is Shuttering Its TV Apps for Roku, Android TV, Xbox May 24
Twitter's recent push to steer users to its flagship mobile applications and desktop site and away from other apps, both third-party and Twitter-owned, will claim three more victims Thursday, as...
View ArticleWorld Cup History Is Embroidered Into a Tapestry in the BBC’s Promo for the...
The FIFA World Cup happens just once every four years, and each one brings unforgettable moments that fans want to bask in forever. Thanks to the animated film "The Tapestry," created by BBC Creative...
View ArticleNielsen Will Now Measure YouTube TV Viewership on a Local Level
Nielsen announced today that YouTube TV viewership at designated market levels (DMAs) will now be included in Nielsen Local TV audience measurement using Nielsen Digital in TV Ratings (DTVR). Nielsen...
View ArticleThe Super Bowl and Winter Olympics Help NBC Repeat Its Season Win in the...
As the 2017-18 TV season winds down this week, NBC is walking away with the 18-49 demo win for the second straight year, marking its fourth victory in the past five seasons. The network is finishing...
View ArticleStoli Gets Colorful for LGBTQ Rights on Harvey Milk Day
Happy Harvey Milk Day! Stoli is taking advantage of this pseudo holiday to release a limited edition bottle celebrating the legendary gay activist and politician. "The Harvey Milk Limited Edition...
View Article10 Female Workers Have Filed Sexual Harassment Complaints Against McDonald’s
The #MeToo movement has made its way into the world of fast food and big burger chains. A group of ten women, all current or former McDonald's restaurant employees, have filed sexual harassment...
View ArticleQ&A: How One Media Agency Finds a Balance Between Working With Big Brands and...
Many in marketing want to work at the hottest new company "disrupting" a certain kind of business, be it shaving, pharmacies or even milk. But most ad agencies don't have that luxury, especially if...
View ArticleThis Vitamin Startup Is Delivering Its New Product Directly to Consumers in NYC
Despite GNC, the vitamin-shop giant, announcing the closure of about 200 stores this year, vitamins and supplements are still a thriving market for at least one direct-to-consumer brand that's...
View ArticleKFC Sends $234 Million U.S. Media Account to Wieden+Kennedy
Yum! Brands appointed Wieden+Kennedy as media agency of record for KFC, consolidating its domestic creative and media duties with one agency. This means the company has ended its relationship with...
View ArticleA Teen Wrote and Co-Directed This Powerful PSA About the Rapid Spiral of...
A recent opioid-abuse awareness ad isn't just targeted at teens; it's also written and directed by one. "Hey Charlie," is a nearly 4-minute ad from The Christopher D. Smithers Foundation and Columbia...
View ArticleHulu Snags 2 VPs From Netflix and Samsung to Head Up Content and Brand Marketing
Hulu announced today that it has hired two vps, one from Netflix and one from Samsung, to head up the brand's marketing teams. Ryan Crosby and Nick Tran will start in June and report to Hulu marketing...
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