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Frank Ocean's Calvin Klein Ads Only Deepen Mystery Around the Enigmatic Singer
Frank Ocean. Singer, songwriter, magazine editor, underwear model. And now, perhaps, novelist. While fans lose their minds over whether the mysterious R&B singer's long-anticipated second album...
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Will This Megaconcert With the Stones, Dylan and The Who Really Pass Up...
Desert Trip has already cleared $160 million from its sold-out six-day schedule, Oct. 7-9 and 14-16. Photo Illustration: Chefboyrg; Sources: Rederns, Getty Images, WireImage, FilmMagic The nasty jokes...
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Why Live Video Is Now a Must-Buy for Marketers and Brands
From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in a crowd or staying...
View ArticleWhy ‘Amazon Stores’ Is the Digital Equivalent of a Shelf in the Back of the...
While Amazon Go--a sans-checkout shopping experience in Seattle, Wash.--has already been making waves, Amazon Stores has been flying under the radar. The free self-service offering from Amazon...
View ArticleWhy Empathy Is the Key to a Positive Brand Experience
In our world of liquid expectations, how can marketers continually evolve strategy to keep pace? Ever since Mad Men days, the chief marketing officer has been in charge of the brand and has been the...
View ArticleSnapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits
Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising on Snapchat....
View ArticleThe Moment of Truth Has Come for Digital Advertising’s Transparency Problem
The lack of transparency in the world of online media--which has led some to describe today's content landscape as the "Wild Wild West"--has long been an elephant in the room. But for brand marketers,...
View ArticleApple Celebrates Marriage Equality in Australia With Lovely ‘First Dance’ Ads
Australia reached a milestone moment in December, when the nation's parliament overwhelmingly approved marriage equality after years of resistance from conservatives. It's an issue that has galvanized...
View ArticleWinter Olympics Ratings Were Down From 2014, but NBC Still Dominated Its...
NBC's Olympics coverage dominated the television and media landscape over the 18-day span. The network's prime-time coverage averaged a Total Audience Delivery of 19.8 million, a figure that dwarfs the...
View ArticleLegacy Banks and Digital Startups See a Big Opportunity to Move Beyond Simply...
Change can be hard for the financial industry, which is dominated by decades of processes and internal systems. But with a slew of upstarts making their way into the trillion-dollar industry, the old...
View ArticleWith the Rise of Self-Care Apps, Here’s How Marketers Can Respectfully Join...
A new era of apps catering to help people with their mental health is here. And boy, do we need it. Social media apps have gotten a bad reputation; even Facebook recently admitted it might be bad for...
View ArticleBrands Are Using Poetry to Cut Through the Noise and Grab Viewers’ Attention
On Super Bowl Sunday, Coca-Cola debuted a new spot in the fourth quarter featuring an inclusive message in the form of an original poem for the brand by poet and Wieden + Kennedy copywriter Becca...
View ArticleOn Panel, FCC Chairman Defends Net Neutrality Decision
BARCELONA--On Monday, Federal Communications Commission Chairman Ajit Pai defended his decision to end net neutrality in the United States, claiming the regulation is needed to build out the nation's...
View ArticleTinder Started a Petition to Add Emoji of Interracial Couples to the Mix
Tinder is behind a new campaign to diversify emoji. The goal is to have representation of all kinds of love for all your texting and tweeting needs. The brand argues that while there's essentially an...
View ArticleSerena Williams Looks Toward the Future in Her First Full Lincoln Ad
Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser...
View ArticleBMW Suggests an Escape From the Stress of Daily Life in This Expansive Road...
Motorcycles. They're not just for midlife crises anymore! A new short film promoting BMW's line of bikes tells the familiar story of a young, strikingly handsome man struggling to deal with the...
View ArticleThose Cute Ads With Serena Williams and Her Baby Are Also Ads for the...
Alexis Ohanian, the Reddit founder and husband of tennis superstar Serena Williams, elicited a collective awww from the internet today when he posted photos of four billboards he bought on I-10 outside...
View ArticleAncestry.com Launches U.S. Agency Review After Less Than a Year With Droga5
Family history and consumer genomics tool Ancestry.com is seeking new marketing partners less than a year after naming Droga5 as its creative agency of record. While the agency's London office may...
View ArticleMeet the Horror Aficionado Who Wants to Scare You on Your Phone
Jack Davis wasn't a fan of scary movies as a kid. But now, he's working on creating the online version of what he describes as "Marvel for monsters." As the co-founder and CEO of Los Angeles-based...
View ArticleHow a Pair of 360i Vets Cooked Up a ‘Culture Hack’
When RXM Creative co-founders Mihai Botarel and Raul Mandru came up with their first "culture hack" five years ago, they had no idea it would result in the birth of an agency. The pair worked together...
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