Watch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...
View ArticleJoanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...
View ArticleBurberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...
View ArticleCondé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleCBS Entertainment Chief Kelly Kahl Says Les Moonves Allegations Are ‘Hard For...
The analysts on CBS' earnings call last Thursday may have been content to ignore the elephant in the room--The New Yorker's incendiary story in which six women accused CBS Corp. chairman and CEO Les...
View ArticleJack in the Box Just Launched One of the Most Tone-Deaf Ads of the #MeToo Era
Let's get this out of the way: Yes, juvenile humor is still OK. Kmart's "Ship My Pants" spot is still just as funny, charming and joyously silly as it was in 2013. What's not OK, especially after all...
View ArticleBustle Becomes the Latest Publisher to Create an Experiential Event
Bustle Digital Group is joining a number of other publications getting into the experiential events business. The digital publication will host an event, called Rule Breakers, scheduled to take place...
View ArticleFacebook Revamped Pages On Its Mobile Apps With an Eye Toward Local Businesses
Facebook announced a host of updates to pages on its flagship mobile applications with a focus on local businesses, noting that more than 1.6 billion people around the world are connected to at least...
View ArticleHow a Chief Purpose Officer Can Bring Internal Alignment to the C-Suite
There is almost ubiquitous agreement among marketers that having purpose is relevant to modern brand building and is bottom line-positive to business growth. This idea of Purpose (with a capital P) has...
View ArticleHow a Boom in Feature-Length Films Is Transforming Branded Content
Branded content is in a transitional period. Whether you're a brand, agency or marketing consultancy, you've no doubt noticed that forming a loyal relationship with an audience is becoming harder than...
View ArticleColonel Costanza? Jason Alexander Turns KFC’s New Ads Into a Surreal Sitcom
Jason Alexander is the newest incarnation of Colonel Sanders. Of course, given George Costanza's career accomplishments via persistent deception, it's worth asking, "Was he actually hired for the role,...
View ArticleCannabis Goes Universal in This Campaign Showing Pot Users From All Walks of...
Cannabis retailer MedMen has been fighting stereotypes in its advertising for months now, featuring everyone from white-collar professionals to grandmothers as weed lovers. For a new $4 million...
View ArticleMagic Hat and Genesee Parent Company Names Burns Group as Agency of Record
North American Breweries, a top 10 U.S. brewing company in volume of beer produce that's owned by Costa Rica food and beverage company Florida Ice and Farm Company, has selected brand transformation...
View ArticleThere’s No White Wine Emoji? Kendall-Jackson Aims to Fix That Oversight
Vino lovers: ever notice when the wine emoji comes up, you only have one option? Either did I, but for years, white wine lovers have lamented the fact that red wine is the only emoji option. Enter...
View ArticleThe CW Won’t Experiment With an Ad-Free Premium Subscription Offering
Every year, more networks begin to experiment with offering advertising-free versions of their content--as FX, AMC, Hulu and CBS All Access now do--but The CW says it won't be jumping on that...
View ArticleHow Artificial Intelligence Is Reviving the Airline Industry’s Approach to...
Since the birth of commercial air travel, airlines have always been defined by the experiences they create for passengers. Those experiences haven't always looked and felt the same, of course. From the...
View Article5 Instances of What Not to Do in a Video Marketing Campaign
Video marketing is about more than just following best practices; it's also about avoiding some of the most common mistakes. History is littered with painful marketing blunders, especially when it...
View ArticlePinterest Promoted Video at Max Width Is Now Available to All Brands
Pinterest announced in May that it was testing promoted video at max width with brands including Kohl's, American Express, Tropicana, Chevrolet, Paramount Pictures and John Lewis, and the company...
View ArticleSarah Palin Appearance May Be Cut From Sacha Baron Cohen’s Who Is America?
Back in July, former Alaska Gov. Sarah Palin confessed she fell for Sacha Baron Cohen's ruse on the show, Who Is America?, a new political satire on Showtime in which the comedian poses as a variety of...
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