Omnicom Picks Up Mercedes-Benz’s $950 Million Global Media Business
Daimler AG, the parent company of the Mercedes-Benz luxury auto brand, has awarded its global media planning and buying business to Omnicom Media Group after a competitive review, Daimler AG confirmed...
View ArticleYouTube TV Is Taking Over the World Series Again With AR Ads and That...
For the second year, YouTube TV will be taking over the World Series with a partnership that is likely to ignite another heated debate among viewers, as it did in 2017. The live TV streaming service is...
View ArticleShould Facebook Limit Its Targeting Options for Job Ads to Prevent...
Facebook has been under steady fire over data breaches, misuse of personal data, improper reporting of video ad metrics, fake news and the use of its platform to influence the 2016 U.S. presidential...
View ArticleMr. Rogers Narrates a Lovely Meditation on Wonder and Curiosity From Google
Viewers have been trained, upon hearing the name Terrence Malick, to expect three-hour prestige dramas starring an A to Z list of actors in need of a resume boost or a shot of indie cred. But Google's...
View ArticleConsumers Think Unsafe Ad Placements Are Intentional, Study Finds
Consumers are nearly three times less willing to associate with a brand that advertises alongside unsavory, inappropriate or offensive video content--and they tend to assume that ad placements...
View ArticleHuffPost CEO Jared Grusd Is Imran Khan’s Successor as Snap Inc. Chief...
The C-suite at Snap Inc. is a bit more populated these days, as Snapchat's parent company announced several new additions. CEO Evan Spiegel announced in an email to employees Wednesday morning that...
View ArticleThese Folks In Canada Brewed Beer From Stale Bread to Make a Point About Not...
Beer made from stale bread ... now, doesn't that sound refreshing? Charitable group Second Harvest recently brewed 500 cases of the stuff to raise funds and call attention to its food-rescue efforts...
View ArticleQ&A: Salesforce’s CMO on Why Now Is the Best Time to Be a Chief Marketing...
Three months into her new job as Salesforce's chief marketing officer, and Stephanie Buscemi is ready to amp up the company's brand awareness. Though that may be easier said than done. Adweek spoke...
View ArticleTop Adidas Marketer Found Guilty of Fraud in College Basketball Corruption...
Adidas' head of global sports marketing, James Gatto, has been found guilty of fraud by a federal jury in Manhattan following an investigation by the U.S. Department of Justice into the company's...
View ArticleListen Up: Music Can Now Be Added to Facebook Stories
Music is in the air, and Facebook was in tune with the updates it revealed Wednesday: the addition of music to Facebook Stories, the expansion of its Lip Sync Live feature to pages, the addition of...
View ArticleA+E Networks Now Lets Clients Optimize Performance-Based Guarantees During a...
It's been five months since A+E Networks decided to offer performance-based guarantees for some of its upfront inventory this year. Now the company is sweetening the deal by allowing clients to...
View ArticleA Lump Was Placed on ‘the World’s Most-Touched Breasts’ to See If Anyone...
Most awareness campaigns, as the name implies, are made to get attention. But here's an interesting exception. Irish agency Rothco and a local cancer advocacy nonprofit, the Marie Keating Foundation,...
View ArticleNew York City Opens a City-Funded AR/VR Lab In Brooklyn’s Navy Yard
New York City wants to make an old naval yard in Brooklyn a hotbed for virtual reality and augmented reality. City officials, professors and entrepreneurs on Thursday gathered in Brooklyn's Navy Yard...
View ArticleFacebook Just Added a Candidate Info Tool for the Upcoming U.S. Midterm Election
With a crucial U.S. midterm election coming up Nov. 6, Facebook introduced a new Candidate Info tool to give people access to information about candidates for office, as well as short videos created by...
View ArticleSodaStream Created a New Device, the ‘Holy Turtle,’ to Remove Plastic In the...
SodaStream is on a mission to reduce the amount of plastic people use. That's why, earlier this month, the company embarked on a project to clean up plastic in Honduras. That's also why, while there,...
View ArticleMarketers Often Overlook Music in Campaigns, but Here’s How They Can Start...
Music and artists are the backbone(s) of culture. They frame fashion, drive social media conversation, invent dance moves and memes and are a loss-leader lynchpin of the first trillion-dollar company....
View ArticleFacebook Must Pay the Maximum Fine in the U.K. Due to the Cambridge Analytica...
The Information Commissioner's Office, the privacy regulator in the U.K., followed through on its threat in July to impose its maximum financial penalty on Facebook due to the misuse of user data by...
View ArticleIFC Gives Its Calendar Upfront a Funny Twist by Bringing Pop-Up Comedy Clubs...
IFC knows that upfront meetings usually aren't a laughing matter, so it's trying to inject a sense of humor into its 2019 calendar upfront talks. Starting today, the network is bringing pop-up comedy...
View ArticleStickers Are Coming to WhatsApp
WhatsApp finally followed its parent company, Facebook, and corporate siblings Messenger and Instagram, into the world of stickers. The messaging application announced in a blog post Thursday that...
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