The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it. The Formula 1 Heineken Silver Las Vegas Grand Prix debuts Nov. 16-18, and brands fortunate enough to jump aboard...
How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1 Las Vegas Grand Prix
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TikTok Mobile Effect Editor Lets Users Create AR Filters Within the App
In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality filters for TikTok. Now, the social networking platform released a mobile effect editor that allows people to create augmented reality filters within the TikTok app. The mobile effect editor allows users to experiment with more than 2,000 assets to create...
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Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO
In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light on the dynamic world of advertising, sharing insights into the collaboration with Ryan Reynolds and offering predictions for the industry's future. Reflecting on the transformative power of advertising, Douglas delved into the industry's evolution, drawing parallels between the traditional television...
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Uber and Spotify Are Tapping Into Changing Consumer Behaviors
Car hire app Uber and audio platform Spotify have more evidence that people, especially younger generations, are gravitating toward longer-form content. "People are spending two and a half hours a day on Spotify's platform," Grace Kao, global head of business marketing at Spotify, said on stage at Adweek's NexTech event this week. "It's a great...
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Macy’s Brings AR Disney Princess Experience to Herald Square
Throughout the holiday season, visitors to Macy's Herald Square flagship will have the chance to virtually become Disney Princesses through the AR Mirror from AR tech company Zero10. Zero10's AR Mirror is part of Macy's launch of a Disney Princess product collection featuring role-play costumes, character dolls and more. Located inside the Toys R Us...
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What Brands Need to Know About Creator Marketing in 2024
In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful force, reshaping the way brands connect with consumers. A recent study conducted by LTK in partnership with Northwestern University's Retail Analytics Council highlights the profound impact of creator marketing, an industry now estimated at $21 billion. Brands and retailers are...
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Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover
Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. The 130-year-old brand is opening its vault to the public via Create Real Magic, an artificial intelligence-powered holiday card generator. Built on the combined capabilities of GPT-4 and Dall-E 2, within a few clicks...
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Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would also need to work in as many countries as possible. The retail giant's in-house creative team would end up producing the "Joy Is...
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Dove’s New Partnership Enables Black Gamers to Reach New Levels of Representation
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening remarks pointed to how the industry's top two games--NBA2K and Madden NFL--prominently feature athletes of color, citing their popularity as strong indicators of the importance people of color hold in the space. Watts also noted...
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Brands Celebrate the Holidays With AR Snapchat Lenses
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users. To start, apparel company Carhartt released three AR Lenses for the holiday season. The Carhartt Santa Lens is a gamified experience that places a white beard and Carhartt beanie...
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These AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain, France, Italy, Germany and the U.S. from May to June. The campaign featured two AR-supported ad formats. One allowed people to view a pair of...
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