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McDonald’s and TBWA’s Blurry Big Mac Billboards Are Totally Ingenious

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McDonald's menu items are so recognizable that people barely need to see them to know what they are. That's the upshot of a devious new outdoor and print campaign from TBWA \ San Juan, which features classic menu items from the fast food chain--a Big Mac, a Happy Meal, a carton of french fries--blurred out...

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