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Pronghorn Is Raising Up the Next Generation of Black Entrepreneurs in the Spirits Industry

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The alcoholic beverage market has a broad, multicultural fanbase, accruing $283.8 billion in revenue so far this year. However, the diversity of imbibers is not reflected in the industry itself. According to a study conducted this year by Pronghorn, Black consumers account for 12% of alcohol sales but only represent 7.8% of the workforce and...

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