Facebook Is Increasing Its Investment in Local Journalism
Facebook is expanding its investment in local journalism, setting aside millions of dollars to support "news programs, partnerships and content," according to Campbell Brown, the company's vp, global...
View ArticleGiant Grocery Stores Is Deploying Googly-Eyed Robots to Improve the Customer...
It's as if Christopher Walken's Googly-Eyed Gardner decided to go into retail: Supermarket chain Giant Food Stores has deployed six-foot-three-inch googly-eyed robots named Marty--and it has plans to...
View ArticleWhat Marketers Can Learn About Taking a Stand From Gillette
You've no doubt already seen the furor around Gillette's "We Believe: The Best Men Can Be" spot. Just a day into its release, and it's attracted huge amounts of praise and criticism for its focus on...
View ArticleEditor in Chief Adam Moss Is Leaving New York Magazine After 15 Years
New York Media editor in chief Adam Moss told staff today that he would step down at the end of March. Moss has been in the role for 15 years, a time in which he ushered in two redesigns of New York...
View ArticleCES 2019 Promoted the Idea of a More Collaborative Year for Programmatic
If the tone of CES is any indication, 2019 promises to be a more collaborative and positive year for digital advertising. At the event, Marc Pritchard put the state of progress as "largely finished...
View ArticleSeth Winter Will Oversee Sports Ad Sales for New Fox
Marianne Gambelli is setting her ad sales team for the new Fox, which will be the company spun off when the Disney-Fox deal closes. And she's tapped a familiar sports ad sales exec to head up the new...
View ArticleTwitter Extended Its Latest Tweets Option to Android Users
Android users have finally gained admission to Twitter's latest tweets party. The feature was made available to iOS users last month, after being tested by the social network since October. Twitter...
View ArticleSnapchat’s CFO Is Resigning After Less Than a Year
Snap Inc.'s chief financial officer is leaving after less than year in the role. According to a filing today with the Securities and Exchange Commission, Tim Stone is resigning to "pursue other...
View ArticleGrindr Shuts Down Its Digital Magazine as (and Here We Go Again) It Pivots to...
Social networking and hookup app Grindr is folding its digital magazine as it joins countless other publishers in a thankless pivot to video. Grindr launched the magazine, Into, about a year and a half...
View ArticlePlanters Is Advertising in the Super Bowl for the First Time in Over a Decade
Planters peanuts are a ubiquitous presence on grocery store shelves, but for the past 11 years, they haven 't been seen in a Super Bowl ad. That's all set to change in 2019. Planters confirmed to...
View ArticleWhy Tech Companies Are on the Hunt for the ‘Uber of 5G’
Talk to anyone in tech who's excited about the next generation of wireless service for long enough, and there's a good chance they'll bring up Uber. The ride-hailing app and its ilk seem to be the...
View ArticleQ&A: Bark’s Vice President of Brand Marketing on How Innovation Powers the...
Scroll through Bark's social media feeds, and you'll find photos and videos of frisky canines ripping into their latest bundles of toys and treats. It's classic unboxing, but with teeth and slobber. It...
View ArticleFacebook’s Political Advertising Rules Are Coming to More Countries in 2019
Facebook is bringing the political advertising rules and tools it introduced last year in the U.S. and the U.K. to several countries that are holding significant elections this year. Paresh Dave of...
View ArticleAdobe Wants Consumers to Find the Perfect Shirt by Taking a Photo
Software firm Adobe came to the NRF's annual show earlier this week armed with a slew of product enhancements focused on what it calls customer experience management (CXM)--including some new visual...
View ArticleNew York Media Names David Haskell Editor in Chief
New York Media editor in chief Adam Moss told his staff Tuesday that he'd be leaving and a little more than 24 hours later, his successor was named. David Haskell, who has worked at the company since...
View ArticleFiverr’s Ads, Meant to Celebrate the Gig Economy, Also Keep Fueling Its Critics
Fiverr just can't seem to get its marketing right--try as it might. Despite hiring a new agency, Mekanism, and this year launching a new campaign following backlash over its portrayal of freelancers as...
View ArticleMedia Buyers Fear a Picked-Over Gannett if Digital First Media’s Hostile Bid...
The future of local journalism, and the fate of the reporters telling those stories, is so worrisome if Digital First Media's hostile bid for Gannett goes through, media buyers are concerned about what...
View ArticleThe Acura ILX Just Found a Parking Space on Facebook’s Instant Games Platform
Acura just drove its 2019 ILX performance sedan onto the Facebook Instant Games track. The automaker's social promotion of its vehicle is in full throttle following last month's introduction of a...
View ArticleCES 2019’s Focus on the Superficial and Lack of Innovation Were Among Its...
Now that CES 2019 has ended, marketers are feverishly working to deliver presentations and POVs that justify the large contingents they sent to Las Vegas last week to chart the biggest innovative...
View ArticleHulu’s Nick Tran Talks Leadership Style While Remaining Culturally Relevant...
As the vp of brand marketing and culture at Hulu, Nick Tran leads a team in charge of defining and shaping the overall customer experience and relationship with the brand. From previous stints with...
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