No, Old Spice’s Latest Manly Campaign Is Not Referencing Gillette
Marketing to men: how hard can it be? Given the heated conversation over Gillette's most recent campaign and its impact on consumers, the answer may well be "harder than it looks." But another P&G...
View ArticleGamers Get Dropped Offline at the Worst Possible Moments in This Brutal...
To promote an app that scans for weak Wi-Fi coverage, Danish ISP Stofa pranked six boys by slowing down or cutting their connections during critical moments of online gameplay. Predictably, these...
View ArticleFacebook’s Page Quality Tab Will Give Admins More Clarity on Content That Was...
Facebook is introducing several changes to give page administrators more clarity about how content on their pages complies with its guidelines and why content was removed or why its distribution was...
View ArticleNatty Light Is Back in the Super Bowl With a Regional Spot Promoting Its...
Nothing ruins a festive mood like thinking about student loan payments. AB InBev brand Natural Light has found a sizable portion of its audience with drinkers in their early 20s (with whom it is better...
View ArticleAmazon Introduces Scout the Delivery Robot
Residents of an undisclosed neighborhood in Snohomish County in Washington state have started receiving packages from Amazon's Scout, an autonomous six-wheeled delivery system the company says is "the...
View ArticleWPP Drops Final Complaint in Legal Battle Over U.S. Army’s Advertising Business
The agency fight for the U.S. Army's advertising business is over after more than four years of RFIs, relaunches, internal investigations and legal disputes. Today, WPP's Possible officially withdrew...
View ArticleThe Most Popular Super Bowl Ads of the Past 5 Years
Many brands are already showing off their Super Bowl LIII commercials, so we decided to take a look back at some of the biggest ads from the most recent Super Bowls. With help from TV ad measurement...
View ArticleThe WhatsApp Business App Topped 5 Million Monthly Business Users
Roughly one year after debuting the WhatsApp Business application, the app is now used by more than 5 million businesses monthly. The Facebook-owned messaging app is also bringing some of its most...
View ArticleCondé Nast Deepens Investments in Video With New Bon Appétit OTT Channel
Bon App?tit knows it has viewers who fall down the rabbit hole watching Brad and Claire cook on YouTube--and it's hoping to entice those viewers to tune into Bon App?tit programming on a bigger screen....
View ArticleBurger King Is Returning to the Super Bowl After 13 Years—Here’s Its Puzzling...
Burger King will return to the Super Bowl on Feb. 3 after 13 years without airing an ad during the Big Game. The fast-food chain will air a 45-second spot from David in Miami during the fourth quarter....
View ArticleKids Try to Make Sense of Shakespeare’s Oddly Negative Love Poem in This...
Valentine's Day is mere weeks away. For those who celebrate, the imminent stress of securing the right reservation or finding the ideal gift are enough to make one forget that the day, at its core, is...
View ArticleWant to Guzzle Some Ranch With Your Fellow Hidden Valley Superfans? These Ads...
There are some odd things that make their way through airport security, especially of the culinary variety. Depending on the city, you may see hipster donuts (Portland), hipster BBQ (Austin) or just...
View ArticleLayoffs Likely to Continue in This ‘Wrenching’ Period for Media Industry
It's been a little over three weeks into the year, and hundreds of journalists are either already without jobs or are on the cusp of losing them. Verizon Media, formerly known as Oath, will lay off 7...
View ArticleYellow Tail Hops Back Into Super Bowl With Third-Consecutive Regional Ad
The Super Bowl might not seem like a natural fit for a wine brand, but Yellow Tail is returning for its third consecutive regional campaign. AB InBev, of course, has exclusive advertising rights for...
View ArticleFacebook’s Stand-Alone Moments App Will Experience Its Final Moments Feb. 25
Take a moment to bid farewell to Facebook's Moments stand-alone application, as the social network confirmed that it will be shuttered Feb. 25. Facebook introduced Moments in June 2015 as a way for...
View ArticleFrank’s RedHot Is Asking People to Put a Chili Pepper Emoji in Tweets During...
Frank's RedHot is the latest brand to circumvent spending over $5 million to air a Super Bowl spot. Instead, the brand will offer prizes to people who tweet about other brands' ads during the Big Game....
View ArticleTwitter Looks Back at the Patriots’ and Rams’ Seasons Prior to Their Meeting...
The National Football League season reaches its end with Super Bowl LIII Feb. 3, and Twitter shared some data about the two teams who will be facing off: The New England Patriots and Los Angeles Rams....
View ArticleCarl’s Jr. Reviews Creative Business, Splitting From Sister Brand Hardee’s
Less than a year after launching its first campaign from then-new agency partner Havas, Carl's Jr. has again placed its creative advertising business in review. A spokesperson for parent company CKE,...
View ArticleFitness Shouldn’t Be Robotic, Michelob Ultra Says in Its Super Bowl Spot
Michelob Ultra unveiled the first of its two Super Bowl spots for this year. The 30-second ad from FCB Chicago uses robots as a metaphor for those who are so focused on their fitness journey that they...
View ArticleYouTube AdBlitz Is Focused on Super Bowl LIII, But With an Eye Toward the Past
The 2019 edition of YouTube AdBlitz, the Google-owned video site's annual destination for all things related to Super Bowl ads, is embracing nostalgia as well as focusing on this year's ads. YouTube...
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