Why Marketers Should Care About ‘Once-a-Day’ Moments
We're all already familiar with the once-a-year or once in a while moments that brands activate around, whether its Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing...
View ArticleSnapchat: Here’s How to Change Your Display Name
Did you know that you can change your display name on Snapchat? Our guide will show you how this works. Note: These screenshots were captured in the Snapchat application on iOS. Step 1: Tap your...
View ArticleSpotify Is Turning to Placed as an Offline Attribution Measurement Partner
Spotify tapped Placed as a measurement partner for offline attribution in the U.S., helping Spotify measure business outcomes that result from users engaging with its media platform from within cars...
View ArticleCalling All Champions: Adweek and Adcolor Seek Nominees for Champions Award
As we announced last fall, Adweek and Adcolor have expanded our long-term partnership by publishing and celebrating the inaugural Champions list, which will honor those in marketing, media and tech who...
View ArticleTwitter Became the Social Platform of Choice for International Women’s Day...
International Women's Day is coming up Friday, March 8, and social marketing firm Unmetric looked at brands' past efforts for the holiday to help give them ideas for the 2019 edition. Unmetric found...
View ArticleHow a UK-Based Media, Tech and Entertainment Company Will Try to Break Into...
There's not really one word to describe what kind of company Culture Trip is. The organization offers travel tips online, an original video series highlighting food throughout the world (called...
View ArticleNielsen Creates Advanced Video Advertising Group to Expand Addressability Push
Nielsen sees addressability as the future of TV advertising and is taking its biggest step ahead to help the industry prepare for the transition. The company has created a technology, product and...
View Article5 Top Takeaways From the Winter Podcast Upfront
TV upfront presentations don't start until next month, but the podcast industry got an early start on upfront season yesterday in L.A. Buyers and advertisers gathered for the Winter Podcast Upfront,...
View ArticleHow to Choose the Best Name for Your Brand
When you're trying to come up with a business name, you may feel like all the names that you consider "good names" are taken. Over 50 million new businesses start each year. Coming up with a name that...
View ArticleABC Usually Builds Its Oscars Campaign Around the Host. Here’s What It’s...
The lack of an Oscars host this year, for the first time in three decades, hasn't weakened advertiser demand for Sunday's telecast: ABC said yesterday it had sold out of its Academy Awards ad...
View ArticleNike Stock Takes a Hit After Duke Star Player Zion Williamson’s Shoe Splits...
Nike shares are down today following last night's matchup between Duke and UNC. Just seconds into the game, Duke star player and NBA prospect Zion Williamson suffered a knee injury after his Nike PG...
View ArticleBeloved Carvel Ice Cream Monstrosity Cookie Puss Now Has Its Own Beer
Last year, Carvel teamed up with Captain Lawrence Brewing to create a Fudgie the Whale-inspired beer that completely sold out. Based off that success, Carvel again teamed up with the brewery to create...
View ArticleRadio Companies Are Eyeing Podcasts as Viable Investments
Half a decade after leaving radio (Clear Channel/iHeartMedia) due to the podcast phenomenon being ignored, podcast now has the full attention of the radio companies, with the majority of the top...
View ArticleSnapchat: Here’s How to Remove Yourself From ‘Quick Add’
Snapchat's "Quick Add" feature is designed to help users find their friends on the image- and video-sharing platform. Specifically, a user may show up in someone else's "Quick Add" list if they share...
View Article5 Ways to Connect With Hispanic Millennials and Gen Zers
Contrary to how they're often portrayed in the media, today's young Hispanic population is dynamic, multicultural, heterogeneous and often multilingual, setting them apart from every other group,...
View ArticleMeet the Team That Brought the Bud Light-Game of Thrones Super Bowl Crossover...
Of the more than 50 national spots that aired during the Super Bowl, one stands out for its creativity, ingenuity and all-around shock value. The bewildering Bud Light and Game of Thrones crossover ad...
View Article3 Key Marketing Insights This Week From Bud Light, Amazon Prime Video and...
This week, marketers are looking back at the Super Bowl while also gearing up for South by Southwest (SXSW). Some, like Bud Light and Burger King, are sharing results of their Big Game marketing...
View ArticleWatch the Keynote Presentations From Brandweek: Challenger Brands
Adweek hosted its inaugural Brandweek: Challenger Brands summit in early February featuring some of the fastest rising brand marketers. Keynotes included Bethenny Frankel explaining how she built her...
View ArticleABC’s Whiskey Cavalier, the Butt of Jimmy Kimmel’s Upfront Jokes, Hopes to...
For buyers who attended ABC's upfront event last May, the prognosis for the network's just-announced midseason series Whiskey Cavalier seemed suddenly grim, thanks to a particularly withering routine...
View ArticleHow Director Peter Chelsom Made His BMW-Sponsored Short Film Feel Like Art,...
The cast of Berlin, I Love You boasts a number of recognizable faces including Keira Knightley, Luke Wilson, Helen Mirren and Jenna Dewan. But a leading role in one of film's stories doesn't have a...
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