Springserve Partners With Protected Media to Cut Down on Video Ad Fraud and...
The video ad mavens at SpringServe announced a partnership with the security pros at Protected Media. By bringing "the latest measurement and verification tools" on board, SpringServe hopes to cut down...
View ArticleGoogle News Initiative and McClatchy Will Fill a Local News Void in 3 U.S....
Google News Initiative, the search-engine giant's program to work with publishers in the media industry, teamed up with newspaper publisher McClatchy on an initiative to bring local news coverage to...
View ArticleMcDonald’s $300 Million Acquisition of Dynamic Yield Will Beef Up Its...
It's no deal from the Dollar Menu, but McDonald's acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation. According to CNBC, the acquisition was worth more...
View ArticleBurger King’s Time Travel Story Shows the Limits of Advertising When It Comes...
Burger King may be called the "home of the Whopper," but not everyone prefers the chain's signature burger. A nostalgic campaign created by BBH London acknowledges that no amount of marketing can get...
View ArticleChef Emeril Lagasse Is Ready for His Son to Carry On the Family Legacy
When it comes to well-known chefs, especially ones who grace our TV screens, Emeril Lagasse is at the top of everyone's list. From leading world-renowned restaurants to writing notable cookbooks, the...
View ArticleB-to-B Marketers Show Confidence Around AI Adoption
New research from LinkedIn reveals that more business-to-business marketing leaders worldwide are planning to use artificial intelligence as a tool to simplify content creation in the coming year....
View ArticleThese Are Rules to Live By for Weed Marketers Amid the Green Rush
It is premature to predict that a commercial for cannabis will show up in the Super Bowl--at least in the near future--but marketers in the fast-growing industry should be prepping now for a more open...
View ArticleDick’s Sporting Goods and Nike Show How Sports Change Lives
Sports have a lifelong impact--and Nike and Dick's Sporting Goods know it. The brands have now teamed up for the second phase of Dick's "Sports Change Lives" campaign, with Nike partnering on the...
View ArticleLearn About Premium Dog Food Through Augmented Reality
Pet health and wellness company Better Choice is utilizing augmented reality to promote its line of Halo Elevate dog food. The company's AR experience aims to educate shoppers about the quality of the...
View ArticleClimate Groups Prioritize Collaboration Over Disruption at This Year’s Cannes...
As the 2022 Cannes Lions International Festival of Creativity kicked off, an uninvited, award-winning former marketer bounded onto the stage. The goal of Gustav Martner, now head of creative for...
View ArticleFormer W+K Leaders Founded Opinionated. To Grow, They Tapped an Agency Vet...
In the early to mid-2000s, Wieden+Kennedy and Crispin Porter + Bogusky were kings of creative. CP+B was winning with campaigns like "Subservient Chicken" for Burger King and Mini's "Counterfeit," while...
View ArticleWith Its Frequency Tool, The Financial Times Fine-Tunes Ad Exposure
With the planned deprecation of third-party cookies in Chrome coming next year, The Financial Times is using a solution designed to help marketers replace--and potentially improve upon--one of the...
View ArticleGoogle Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees
Google is introducing a tool throughout its ad-tech products today that is designed to help publishers and buyers track ad-tech fees, a contentious area of programmatic where Google has not always been...
View ArticleWrexham AFC Isn’t Changing Its Name, It Just Has a New Sponsor
When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with...
View ArticleOwens Corning Uses AR to Leave Its Mark on AIA Conference on Architecture
Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American,...
View ArticleCalling All Creators to Social Media Week 2023
The 15th annual Social Media Week (#SMW) took place last month at the iconic TWA Hotel. This year's conference focused on creators and the Creatorverse. From May 16-18, attendees--both virtual and...
View ArticleBurgers and Broadway: Impossible Foods Debuts Musical Ad During Tony Awards
Impossible Foods, having declared its meat bona fides in past advertising, zeroes in on carnivores and flexitarians in a new campaign with a musical long-form video as its centerpiece. "Making Meat...
View ArticleTerry Crews Debuts Super Serious Creative Shop With Ad Agency Veterans
Terry Crews, former pro athlete turned actor-TV host, made a splash in the advertising world as the high-octane, chest-baring star of a classic series of Old Spice commercials. With his interest in the...
View ArticleVisibility and Vulnerability: 3 AAPI Agency CSOs Talk About Leadership
Asian American and Pacific Islander Heritage Month has just wound down in agencies, and it's been bittersweet. Along with the parties, panels and awards celebrating progress, there's still a long to-do...
View ArticleMartha Stewart’s ‘Fearless’ Lifestyle Puts Seniors on Alert in Silvertree’s...
Succession fans might call it "Martha Stewart Living+." The omnipresent entrepreneur, author, host and Sports Illustrated Swimsuit issue cover model--who has had a prolific advertising run recently...
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