Ben Soffer on the Art of Engaging Your Online Community
Although he's known as "the boy with no job" on social media, that couldn't be further from the truth. Ben Soffer successfully transitioned from being an influencer marketer to becoming an influencer...
View ArticleHow Archer Built a New, Celebratory Space for Queer Men
One in five Gen Z adults identifies as LGBTQ+ according to Gallup. While reports claim there are over 1,500 dating apps and websites around the world, there has been little to no innovation in this...
View ArticleTop 100 Global Brands Declined in Value by 20% Since 2022
Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience. Kantar's annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon...
View ArticleThese Renaissance-Style Portraits Combat Misinformation About Black Trans People
One evening at the end of May, a crowd gathered at Christie's, the famous auction house in London. The institution known for selling works by the likes of Leonardo da Vinci, Pablo Picasso and Claude...
View ArticleChannel 4’s New Idents Are a Public Artwork Capturing Modern Britain
British broadcaster Channel 4 has a legacy of taking creative risks, even in its own branding. So when it came to creating its new idents-short sequences between programming that identify a channel-it...
View ArticleHow Apple Built a Brand That Has Risen Above All Others
With a market cap of $2.89 trillion, Apple remains the world's most valuable company. It should come as no surprise, then, that the device, technology, entertainment and services behemoth is also a...
View ArticleRipples Through Reddit as Advertisers Weather Moderators Strike
Over the past two days, more than 8,000 Reddit communities have restricted user access, making it harder for people to view or contribute content to a particular community, while more are encouraging a...
View ArticleMargaRight or MargaWrong: Aubrey Plaza Sets the Record Straight for Cointreau
Pity the poor bartender who runs out of a key ingredient for Aubrey Plaza's margarita, with the famously acerbic actor announcing that the frosty beverage she's just been served at a swanky hotel is,...
View ArticleExclusive: Brand USA Names Indie Agency R&R Its New Media Agency of Record
Brand USA, a large tourism brand, awarded its media business to the independent media agency R&R on Dec. 15, following a review that formally began with an RFP issued Sept. 8. The business moved...
View ArticleThe Mammoth Meatball Is Heading to Cannes Lions—Hopefully
After 70 years of the Cannes Lions International Festival of Creativity, it's not always easy to find new things to see and talk about. However, heading to Cannes Lions this year--where it is heavily...
View ArticleBrands Can Learn About AR at The Lighthouse in London
To help brands experience the potential of technologies like augmented reality and mixed reality first-hand, immersive experience studio Pixel Artworks has launched The Lighthouse in London. The...
View ArticleGenerative AI To Face Fresh Transparency Concerns in EU Thanks to New Bill
Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules--the EU's Artificial Intelligence Act. This groundbreaking legislation...
View ArticleThe Ad Industry Has Made Little to No Progress on Workplace Inclusion Since 2021
The advertising industry has failed to make any tangible progress since 2021 in building workplaces that are diverse, equitable and inclusive according to the World Federation of Advertisers' (WFA)...
View ArticleIdris Elba and Miroma Founder Marc Boyan Team Up for SillyFace
Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to "deliver authentic campaigns with cultural value." Named SillyFace, the business will aim to...
View ArticleWimbledon Taps DJ Hudson Mohawke to Create a Soundtrack for the Tournament
The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament. In a...
View ArticleAd Buyers Question UGC and Moderation Policies Ahead of Twitter’s Muted...
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its...
View ArticleCoca-Cola Embarks on the Great American Road Trip, Finding a Surprising...
What qualifies as the "best" is subjective, so it is little surprise that countless restaurants across the globe can lay claim to that title. While there is no clear victor in the contest for best...
View ArticleGrab a Tissue to Watch This Heart-Tugging Ad For Paper Products
The first blush of infatuation in middle school, the devastating impact of a nasty fight between partners, the sweetness of a decades-long love--these and other emotional slices of life are gathered...
View ArticleAll Bets Are Off: The Guardian Bans Gambling Advertising
The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of...
View ArticleWorried About Backlash Over LGBTQ+ Marketing? Here’s Why You Shouldn’t Be
Eric Yaverbaum can still remember the pale look on his client's face. It was 1994, and Yaverbaum was handling public relations for Ikea. The Swedish home-furnishings giant had expanded to the United...
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