The Great Fail: How Once Vibrant Revlon Faded Out
In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as "Fire & Ice," which put a dramatic twist on why women wear makeup. Instead of seeking male admiration, it...
View ArticleMax Uses Augmented Reality to Promote Season 3 of Warrior
To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San...
View ArticleUnleashing the Power of Social Media to Build Stronger Communities
Content creation can seem daunting, but with the right approach it can be a fulfilling and rewarding experience. Becoming a consistent creator requires planning ahead, establishing a content schedule...
View ArticleNBCUniversal Promotes Film Chief Donna Langley, TV Content Head Susan Rovner...
The game of musical chairs continues at NBCUniversal. Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company's entertainment divisions,...
View ArticleAn AI Version of J.Lo Invites Travelers to Set Sail on Virgin Voyages
The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages...
View ArticleThe Muppets’ Electric Mayhem Band Records a New Single With Spotify in...
Dr. Teeth and the Electric Mayhem, the band from The Muppet Show, is back in the spotlight thanks to the May 10 launch of the comedic musical Disney+ series Muppets Mayhem. Like many bands in the midst...
View ArticleBases Loaded for Major League Baseball’s European Expansion
"If you build it, they will come," is the mystical piece of advice given to Kevin Costner in arguably the greatest movie about baseball ever made, 1989's Field of Dreams. And that is a mantra Major...
View ArticleKen Griffey Jr. and T-Mobile Go to Bat for Black Ballplayers
What value does Major League Baseball's All-Star Week hold if future generations don't see themselves among the sport's elite... or even on its field? When Hall of Famer Ken Griffey Jr. was in the...
View ArticleApple’s Action-Packed Tale Pays Homage to Mexico’s Lucha Libre Wrestlers
Lucha Libre, a form of professional wrestling, is a cultural phenomenon in Mexico. Distinguished by its colorful masks and acrobatic moves, the sport has a rich legacy dating back over a century. Apple...
View ArticleSilver Pride: Project Brings LGBTQ+ Pioneers Back to Parades
Aline Tracol, at 75 years old, is long past her days of pounding the pavement and crowding shoulder to shoulder with thousands of fellow revelers at Pride parades in her French hometown. Though she has...
View ArticleHow Baseball’s All-Star Game Drove In More Brands
When Major League Baseball's All-Star Game was last played in Seattle in 2001, league sponsor Mastercard was less than four years into the "Priceless" campaign it built around baseball. Launched during...
View ArticleMinnesota Twins, ARound Bring Real-Time AR Statistics to Home Games
In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the...
View ArticleMarketing Advice From Adweek’s 2023 Brand Genius Class
For almost 30 years, Adweek has been honoring the best and brightest in the world of marketing. But what does it take to be considered a "Brand Genius"? That's the question we asked six of this year's...
View ArticleWalmart CMO William White Keeps the Essential Retailer Relevant
After seven years leading marketing for rival Target and a prior tenure at Coca-Cola, William White joined Walmart in May 2020 at the height of the Covid-19 pandemic. It would be a baptism of fire for...
View ArticlePubMatic and Playground xyz Partner to Solve Scale Woes for Attention-Seeking...
Getting consumers' attention is about to get easier. Supply-side platform (SSP) PubMatic and attention vendor Playground xyz have struck a commercial partnership, offering marketers easier access to...
View ArticleWhat Moderna Has Learned About Maintaining Brand Relevance
Healthcare and pharmaceutical companies are not well known for strong enterprise branding, as historically, most of the focus was on branding the products. Only recently have pharma companies increased...
View ArticleAd Buyers Redirect YouTube Strategies After Report Accuses It of Violating...
Ad buyers have switched up their YouTube strategies after a report rocked the industry late last month, accusing the tech giant of misleading advertisers, sources told Adweek. Google Video Partner...
View ArticleGoogle Extends WNBA Changemakers Partnership Through 2025
One of the WNBA's biggest sponsors is getting further into the game. Google is extending its marquee partnership with the league through 2025 as the popularity of women's basketball continues to grow...
View ArticleRoku and Shopify Partnership Brings Easy Checkout to Streaming TV
Roku, one of the earliest streaming services to debut shoppable experiences, is rolling out new offerings. Top line Shopify and Roku are expanding their existing partnership in what they say is a...
View ArticleThe Speed of Culture Podcast: Exploring Paris Hilton’s Journey From Icon to...
Paris Hilton is globally recognized and celebrated as a businesswoman, socialite, model, actress, singer and DJ. Today, she is increasingly defined by her role as an influential media personality and...
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