The Rising Value of Brand Valuation
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of...
View ArticleUber Eats and Visa Help Small Businesses Make Big Changes
Earlier this year, Uber Eats and Visa teamed up on a new program designed to support small and medium-sized restaurants in their transition to more sustainable packaging solutions. Together, the two...
View ArticleBrave Commerce Podcast: Mission-Driven Approach to Brand Growth
"Sometimes people say being early is the same as being wrong," said Stu Landesberg, founder and CEO of sustainable home care brand Grove Collaborative. "I believe being early is the same as having a...
View ArticleAfter Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency...
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its...
View ArticleCan Plastic Shoes Be Recycled?
Plastic jelly shoes--an undeniable mark of coolness from the 1990s--are back in vogue. But with plastic pollution and fossil fuel extraction threatening the environment and climate, people in 2023 are...
View ArticleJones Soda Brings Augmented Reality Technology In-House
Craft soda maker Jones Soda is expanding its use of augmented reality technology with the help of creative agency August Allen, which has created a proprietary augmented reality platform for the...
View ArticleHow a B-to-B Lawyers’ Bank Gave Its Marketing a More Personal Touch
A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it...
View ArticleWhy H&R Block Invests So Much in Bringing the Human Touch to Taxes
It's never been easier to take care of numerous tasks from behind a computer screen, but sometimes a traditional face-to-face interaction between customer and client is a key factor in driving more...
View ArticleYou Think We Live in a Barbie World Now? Just Wait
At the outset of 2023, Mattel's evp and global head of Barbie and dolls, Lisa McKnight, had one goal for the year: make sure Barbie is "everywhere." Six months in, the veteran toy marketer has achieved...
View ArticleExclusive: Ally’s Game-Changing World Cup Ad Spotlights All Women’s Sports
With just days to go until the 2023 FIFA Women's World Cup begins on July 20, Ally Financial is building the hype. In the next iteration of its "MonumentALLY" campaign, Ally revealed a new 60-second...
View ArticleAd-Tech Firms Spy an Opportunity in YouTube Inventory Quality Scandal
YouTube has been on the defensive since June when a report from research outfit Adalytics accused the video giant of misleading buyers. Now, some independent ad-tech firms, long in an uphill fight with...
View ArticleAdvertisers Prefer Premium Video Despite Economic Uncertainty, According to...
In the face of economic uncertainty, advertisers still want premium experiences. Today, Comcast Advertising, the ad sales division of Comcast Cable, announced the second installment of its annual...
View ArticleHow Brands Can Gameplan Through the Ongoing WGA and SAG-AFTRA Strikes
The recent upfronts had lots of big questions swirling around them pertaining to recent mergers, new streaming services and Netflix's first foray into the annual event. But the loudest questions were...
View ArticleSustainability in Barbie Land: ThredUP Taps the Film’s Costume Designer for...
While most of Barbie's world is made of fossil fuel-derived plastics, thredUP wants fans to ditch new--often petrochemical-based--Barbiecore fast fashions in favor of a more sustainable way to...
View ArticleDufry Uses AR to Let Shoppers Virtually Try On Makeup at European Airports
Global travel retailer Dufry partnered with beauty and fashion technology company Perfect Corp. to bring augmented reality makeup try-on experiences to shoppers in four airports across Europe. This...
View ArticleSpace Invaders: World Defense Uses AR to Bring Digital Battles Into the Real...
The original Space Invaders arcade game celebrates its 45th anniversary this year, and to mark the occasion video game company Taito partnered with Google and production company Unit9 to create a new...
View ArticleNetflix’s Latest Subscriber Gains Aren’t a Good Sign for Password Sharing
Netflix's password-sharing crackdown is here to stay. In the second quarter, the streamer added 5.9 million new subscribers, reaching 238.4 million globally. And in the U.S., Netflix added 1.17 million...
View ArticlePublicis Groupe CEO on Acquisition Rumors, AI’s Benefits and Challenging Google
"We went through a very painful and tough transformation that is definitely paying off today," Publicis Groupe global chief executive Arthur Sadoun told Adweek, as he reflected on the path that has led...
View Article‘Partnership Is a Multiplier’: 9 Execs on How CMOs Can Foster Better Agency...
One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It's an opportunity to wine and dine with countless partners, build bonds and secure current--or even...
View ArticleWhen It Comes to Driving Sales, Social Commerce Wins Over the Super Bowl for...
The instant commerce industry--made up of companies promising groceries and other essentials delivered in 30 minutes or less--has taken convenience to the next level, fulfilling consumers' wants and...
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