Fox Wraps Upfront With Growth in Sports, News and Tubi
Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which...
View ArticlePeacock Climbs to 24 Million Subscribers as Industry Strikes Continue
A week after wrapping its upfront talks, NBCUniversal announced Peacock climbed to 24 million subscribers, a gain of 2 million from last quarter. That's nearly double the 13 million it reported just a...
View ArticleSWAC and PepsiCo Make HBCU Sports a Bigger Deal
During last year's Southwestern Athletic Conference (SWAC) media day, commissioner Charles McClelland and then-PepsiCo North America president of multicultural business development Derek Lewis had a...
View ArticleBeyond the Transaction: Cultivating a Retail Experience
Retail isn't dead. At least not in the way you think. The biggest takeaway from Commerceweek 2023 was that today's customers care more about the shopping experience than the actual transaction. Savvy...
View ArticleImmersive Advertising Is the Key That Unlocks the Attention Economy
Immersive advertising isn't just a game anymore. That's true on several levels since the drive to "immersion" in media intersects with several trends upending the advertising landscape. There's the...
View ArticleMicrosoft’s Xandr Bans Political Ads
Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. The policy will go into effect in...
View ArticleThe Louis Vuitton Window Artist Bringing ‘Street Theater’ Beyond the Shop
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows,...
View ArticleReckitt’s Marketing Chief Believes AI Will Improve Creativity and Lower...
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That's according to Fabrice Beaulieu, who has worked...
View ArticleWhy Quiznos Resurrected the Spongmonkeys, Advertising’s Most Divisive Mascot
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided...
View ArticleExclusive: Peacock’s Love Island Activations Are Here to Steal Your Heart
A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify...
View ArticleF1 World Champion Max Verstappen Is Tired of Being the Designated Driver in...
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into...
View ArticleDrake Makes Concertgoers Cry Using AR Snapchat Filter
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on concert attendees. During Drake's performance of "Laugh Now Cry Later," the...
View ArticleOngoing Writers and Actors Strikes Postpone Emmy Awards
The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to...
View ArticleAd Industry Hasn’t Shaken off the Economic Slump, but Green Shoots Are Sprouting
This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well underway, but after a cloudy start to 2023, the market's outlook is slightly sunnier, too....
View ArticleBuilding for the Future: A Conversation With Brand Genius Lifetime...
Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive...
View ArticleInside the Power of EA Sports’ Brand With Andrea Hopelain
The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she's overseeing the rebrand of the iconic FIFA...
View ArticleWhy Isn’t Anyone Talking About Non-Competes?
In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ten months into leading the Marketing team and about to start my...
View ArticlePepsi Max to Mark Hip-Hop’s 50th and The Notorious B.I.G.’s Legacy
This year marks the 50th anniversary of hip-hop. To celebrate, Pepsi Max has launched an international campaign honoring late rapper The Notorious B.I.G. and his legacy in the genre. Working with the...
View ArticleSiriusXM Is Using Data to Drive Growth Beyond the Car
When you think of SiriusXM, your hand might instinctively reach for the radio button on your dashboard. However, since Suzi Watford arrived at the audio business as its first chief growth officer (CGO)...
View ArticleThis Gooey Vegan Cheese Brand Imagines the Future of Pizza as the Climate...
Heat waves are raging across the globe this summer, demonstrating precisely how climate change is poised to upend many ways of living--including how we eat. Specifically, as vegan cheese brand Nobell...
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