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Pet Food Has a Massive Carbon Footprint. Bug-Based Proteins Can Change That

Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy's and Lovebug want...

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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and...

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to its newly redesigned website in late July, part of...

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Only Murders in the Building’s New Escape Room Creates a Great Escape for Fans

If there's a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The...

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Warner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up,...

For Warner Bros. Discovery, volume is up, but subscribers ... not so much. During an earnings call today, Warner Bros. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its...

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‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI

In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content, mostly known for its underproduced...

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CBS Reveals When Yellowstone Will Make Its Fall Debut

CBS isn't horsing around when it comes to Yellowstone's broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its...

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Adnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign

Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now,"...

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As GenAI Content Explodes, So Does the Need for Watermarking

Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to...

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McDonald’s Raises Its Arches Again in an Infectious Ode to Summer

McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with...

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WPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and...

With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency...

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The Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s...

Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's...

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Yes, Brands Can and Should Still Partner With Actors

Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent...

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Don’t Call It a Campaign: ‘Hip-Hop Made Sprite What It Is’

You don't have to know who Millie Jackson is to celebrate hip-hop's 50th anniversary. The rulebook doesn't demand that fans had to listen to the Jay-Z/Nas "Ether" battle on Hot 97, play "If I Could Go"...

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Crapshow: Scott Brand Turns Toilet Clog Into Horror Flick

A young woman named Claire shimmies out the window of a stately home, drops to the ground and breaks into a sprint, trying to get as far away from her crime as possible. She's committed no act of...

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Get Paid to Watch Ads on This Hate-Free Social App, Launching in the US

Mobile app WeAre8--which launches in the U.S. today, Adweek can exclusively share--aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get...

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Brave Commerce Podcast: The Ever-Changing Landscape of the Consumer Economy

On this episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, returns to the podcast to discuss the state of the consumer economy, including the impact of inflation,...

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Desperados Just Released a Summer Earworm With App That Turns Dance Moves...

In 2021, Heineken's tequila-flavored beer Desperados launched an app called "Rave to Save" that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic....

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Adweek Audio Awards Jury Revealed Including Acast, Spotify and SiriusXM Execs

Adweek's Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year's winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher....

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Exclusive: Brooks Running Names Assembly Its Paid Media AOR in North America

Brooks Running, a retailer specializing in performance-grade running footwear and clothing, has named Stagwell media agency Assembly its paid media agency of record. Assembly's new scope includes...

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The CW’s Upfront Volume ‘Basically Flat’ in a Down Market

The CW is finally winding down upfront talks in its first year under new parent company Nexstar. During a Nexstar earnings call on Tuesday, CEO Perry Sook said the network had a good overall...

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