Pet Food Has a Massive Carbon Footprint. Bug-Based Proteins Can Change That
Americans have a lot of pets--and those pets eat a lot of meat, with massive implications for the climate. To shrink the carbon footprint of our furry companions, brands like Jiminy's and Lovebug want...
View ArticleAs Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and...
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, introduced digital advertising to its newly redesigned website in late July, part of...
View ArticleOnly Murders in the Building’s New Escape Room Creates a Great Escape for Fans
If there's a building that only has murders in it, it makes sense to try to escape it. Top line In honor of the quickly-approaching Season 3 premiere of Only Murders in the Building, Hulu and The...
View ArticleWarner Bros. Discovery’s ‘Nearly Completed’ Upfront Has Volume Up,...
For Warner Bros. Discovery, volume is up, but subscribers ... not so much. During an earnings call today, Warner Bros. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its...
View Article‘Perfectly Imperfect’: Resurfacing the Soul of Social Media in the Era of AI
In recent years, we've seen advertisers increasingly take advantage of low-fidelity marketing, particularly on social media. This "perfectly imperfect" content, mostly known for its underproduced...
View ArticleCBS Reveals When Yellowstone Will Make Its Fall Debut
CBS isn't horsing around when it comes to Yellowstone's broadcast premiere. The network recently announced a reshuffled fall lineup amid the ongoing writers and actors strikes. Now, CBS has set its...
View ArticleAdnatomy: How Upwork Created a Zombie CEO for Its Musical Campaign
Freelancing platform Upwork started out as Elance-oDesk in 2013, but it took a dead CEO to bring the company to the forefront of the talent marketplace economy. The campaign, "This is How We Work Now,"...
View ArticleAs GenAI Content Explodes, So Does the Need for Watermarking
Authenticating AI-generated content, or watermarking, has gained traction these last few months. In July, companies including OpenAI, Google and Meta made voluntary commitments to the White House to...
View ArticleMcDonald’s Raises Its Arches Again in an Infectious Ode to Summer
McDonald's "Raise Your Arches" campaign, which launched in January, was so successful that the brand extended it into 35 additional markets. The uplifting ad demonstrated the power of the brand, with...
View ArticleWPP CEO Mark Read on ‘Disappointing’ New Business Growth, Utilizing AI and...
With a drop in global marketing spend impacting WPP in the first half of the year, CEO Mark Read is being cautiously optimistic about the rest of 2023 and beyond. WPP, the world's largest agency...
View ArticleThe Dynamic Career Journey of Frances Allen, CEO of Checkers & Rally’s...
Frances Allen, the CEO of Checkers and Rally's Drive-In Restaurants, has had a remarkable career journey that took her from the world of advertising to the helm of a renowned restaurant chain. Allen's...
View ArticleYes, Brands Can and Should Still Partner With Actors
Now that Hollywood's actors have joined screenwriters in a dual strike seeking higher pay, restructuring of residuals and prohibitions on AI, brand-side clients have questions about how talent...
View ArticleDon’t Call It a Campaign: ‘Hip-Hop Made Sprite What It Is’
You don't have to know who Millie Jackson is to celebrate hip-hop's 50th anniversary. The rulebook doesn't demand that fans had to listen to the Jay-Z/Nas "Ether" battle on Hot 97, play "If I Could Go"...
View ArticleCrapshow: Scott Brand Turns Toilet Clog Into Horror Flick
A young woman named Claire shimmies out the window of a stately home, drops to the ground and breaks into a sprint, trying to get as far away from her crime as possible. She's committed no act of...
View ArticleGet Paid to Watch Ads on This Hate-Free Social App, Launching in the US
Mobile app WeAre8--which launches in the U.S. today, Adweek can exclusively share--aims to offer a social media alternative to hate speech and misinformation. Its ad model lets people opt in and get...
View ArticleBrave Commerce Podcast: The Ever-Changing Landscape of the Consumer Economy
On this episode of Brave Commerce, Sucharita Kodali, vp and principal analyst at Forrester, returns to the podcast to discuss the state of the consumer economy, including the impact of inflation,...
View ArticleDesperados Just Released a Summer Earworm With App That Turns Dance Moves...
In 2021, Heineken's tequila-flavored beer Desperados launched an app called "Rave to Save" that let people convert their dance moves into donations to nightclubs hard hit by the Covid-19 pandemic....
View ArticleAdweek Audio Awards Jury Revealed Including Acast, Spotify and SiriusXM Execs
Adweek's Podcast of the Year Awards have rebranded to become the Adweek Audio Awards, and this year's winners will be chosen by jurors from companies including Acast, Spotify, SiriusXM and Stitcher....
View ArticleExclusive: Brooks Running Names Assembly Its Paid Media AOR in North America
Brooks Running, a retailer specializing in performance-grade running footwear and clothing, has named Stagwell media agency Assembly its paid media agency of record. Assembly's new scope includes...
View ArticleThe CW’s Upfront Volume ‘Basically Flat’ in a Down Market
The CW is finally winding down upfront talks in its first year under new parent company Nexstar. During a Nexstar earnings call on Tuesday, CEO Perry Sook said the network had a good overall...
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