MilkPEP Uses AR Snapchat Lens to Promote Fortnite Gaming Experience
As part of its push to reach video game fans, milk processor education program MilkPEP created Zany Ziplines, a mini-game available in Epic Games' massively popular battle royale title Fortnite. To...
View ArticleEIBWC Podcast: Building Businesses With Equity
In a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating and increasingly major brands are redirecting budgets to creator campaigns. As the industry...
View ArticleProfessional Softball Spent Decades Building Its Brand. Now Brands Want In.
Harnessing softball's big-league marketing power requires brand investment from the Little League on up. At Major League Baseball's All-Star Week in Seattle, softball players started off the...
View ArticleExclusive: Following a Rebrand, Indie Creative Agency This January Wins...
Lufthansa Group, the global airline headquartered in Cologne, Germany, has awarded its North America creative business to Washington, D.C.-based indie agency This January. The agency will focus on...
View ArticleLa La Land Director Damien Chazelle Explores Memory in Hennessy’s Surreal...
Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O. that was three years in the...
View ArticleFrom Media Maven to Fandom CMO: Unveiling the Journey of Stephanie Fried
In the world of media, fandom and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, VEVO, Discovery, and Conde Nast, Fried's...
View Article3 Key Themes That Incapsulate the Evolution of Influence
In today's interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even in the relatively short amount of time that influencers have been...
View ArticleMay the Fourth Era of Advertising Be With You
In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of...
View ArticleThe Brooklyn Dumpling Shop Isn’t Your Grandfather’s Automat—Nor Is Its Marketing
On a Thursday morning in April of 1991, New Yorkers trooping through midtown beheld a wistful sight. The Horn & Hardart automat on the corner of 42nd Street and Third Avenue--the lone holdout of a...
View ArticleAs Jobs Picture Improves, Indeed Adapts to the Way We Work
Global recruitment platform Indeed is taking advantage of a brightening global job market and the demise of the so-called "great resignation." The leading job search platform has kicked off "The World...
View ArticleElvis Is in the Building: Jungle Room Pop-Up Hits Nightclubs in Major Markets
Elvis is in the building. The King of Rock 'n' Roll, though not actually resurrected, may be on-site in spirit in a first-of-its-kind marketing stunt that will reimagine his beloved "jungle room" from...
View ArticleBrands Face Threads Fatigue as App Loses Nearly 80% of Daily Active Users
The hype surrounding Meta's shiny new platform has met an awkward reality. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence, are scaling back their...
View ArticleLessons in CEO Reputation Management With Havas Formula Chief Tara Reid
If 2023 has taught us anything, its that modern leaders must be equipped to handle growing public scrutiny. In an economy where customers want brands to live their values, a single tweet or TikTok...
View ArticleBrands Beneath the Stars: Marketers Help to Reinvent the Drive-In
At the first patented drive-in theater in America, which opened in 1933 near Camden, N.J., guests paid $1 per carload for a lo-fi affair with speakers mounted to a 50-foot screen and an ad campaign...
View ArticleInitiative US CEO Stacy DeRiso: Client Retention Is Impossible Without Happy...
When Initiative U.S. CEO Stacy DeRiso joined the IPG media agency in 2021, it was an "interesting time" to assume the role, she mused. The agency had just secured the T-Mobile business--a $1.2 billion...
View ArticleThe CMO’s Guide to the Current and Future State of Retail Media Networks
You're not imagining the influx of brand advertisements when buying groceries online at Target.com or seeing sponsored options in the search results when surfing Amazon Prime for a new bathing suit....
View ArticleMarketing and Retail Leaders on Navigating the Future of Commerce
Last month at Adweek's Commerce Week event, we caught up with marketing and retail leaders to discuss navigating the future of commerce, top trends they expect to see this holiday season, and the...
View ArticleTo Repair Brand Image in the Face of Climate Change, Fossil Fuel Companies...
At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But when Pheasant Energy sent a follow-up asking about rates for a guest post...
View ArticleRover Appeals to Pet Owners From Their Pets’ Point of View
People have very tight bonds with their pets, so much so that they don't like leaving them alone, even for work or vacation. A new campaign for pet sitting service Rover by independent agency Little...
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