The Speed of Culture Podcast: Shaping a New Era in Music
The music industry thrives on the powerful connection between musicians and their fans--an extraordinary blend of art and culture. At the forefront of this initiative is WMX, led by visionary Maria...
View ArticleThe Great Fail Podcast: The Wing(s) Get Clipped
The Wing, a pioneering and exclusive women's coworking space, shattered glass ceilings and secured more than $100 million from investors, including WeWork and Airbnb, venture capitalists and...
View ArticleThe Influencer Scandal Flurry: What It Means for Crisis Comms’ Future
In an ever-evolving social media age, it can feel as if there's always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered...
View ArticleInsights on Building Meaningful Connections With Morgan Stanley’s Alice Milligan
In the latest episode of Marketing Vanguard, Morgan Stanley CMO Alice Milligan delves into the unique challenges and opportunities within the financial services landscape. With a background spanning...
View ArticleExclusive: Inspire Brands Joins ESPN’s College GameDay in 3-Year Sponsorship...
It's nearly kickoff time for college football, and several new brands are getting in on the game. Inspire Brands, the home of Arby's, Buffalo Wild Wings, Dunkin, Jimmy John's, Sonic and Baskin-Robbins,...
View ArticleYouTube Ad Buyers Unknowingly Targeted Kids Despite Requests to Avoid
Ad buyers who asked YouTube not to run their ads on kids' channels saw their advertisements on this content anyway, three buyers told Adweek. This comes as Google is, once again, under fire, this time...
View ArticleAfter Clashing Over Marketing for Eons, Here’s How CMOs and Franchisees Can...
If you want a snapshot of the sort of conflict that's always simmering between the CMO's office and a company's franchisees, you might start by asking Bruno Cardinali. For three years, Cardinali was...
View ArticleCuriosity Releases First Work for Dude Wipes Encouraging People to Drop their...
Dude Wipes is encouraging men to drop their drawers to get the best clean for their butts in the first work from agency of record Curiosity. "Best Clean, Pants Down" utilizes an '80s-style jingle to...
View ArticleThe Ukrainian Campaign That Aims to Boost Economic Growth
As Ukraine continues to fight for its sovereignty against Russia's invasion, the country is also attempting to shore up its economy. As part of that, a nonprofit organization and campaign, Spend With...
View ArticleThere’s No Hurting Hulu’s Latest Live Sports Campaign
One of the NFL's star quarterbacks has a brand new name, courtesy of Hulu. The Philadelphia Eagles' Jalen Hurts becomes Jalen "Hulu Has Live Sports" in the streaming service's latest iteration of its...
View ArticleIt’s Time to Dispel the Multicultural Media Scale Myth
Over the past few years, there has been an industrywide rallying cry about the yawning investment gap between the general market and minority-owned media. Nearly every marketer and media buyer agency...
View ArticleAfter Record Downturn, Media M&A Shows Signs of Rebound
A cocktail of adverse economic factors has brought the number of merger and acquisition deals in the media sector this year to its lowest level since 2020, according to financial data provider LSEG...
View ArticleWhy Do Paint Brands Choose a Color of the Year? Behr and Home Depot CMOs...
Several years ago, Better Homes & Gardens surveyed homeowners to see how they felt about painting their walls. The upshot: many are too scared to do it. It's not that Americans are afraid of color...
View ArticleLatest Oatly and ‘Got Milk?’ Ads Bring the Dairy Battle to a Boil
Two separate ad campaigns for supermarket staples have dropped recently, one from Oatly and the other from the California Milk Processor Board (CMPB), timed to the busy back-to-school shopping season....
View ArticleJudge Rules GenAI Content Does Not Have Copyright Protection
Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. The ruling sets a precedent for content creators, agency execs and others...
View ArticlePrivate Marketplace Deals, Billed as More Premium, Have Nearly as Much...
Private marketplace (PMP) deals have been billed as a way for publishers and buyers to transact more directly, without the problems of the programmatic supply chain. But multiple recent data points...
View ArticleOrangetheory Fitness Makes Mother in LA Its Lead Creative Agency
Mother in LA did some heavy lifting to become fitness brand Orangetheory Fitness' new creative agency. As such, Orangetheory Fitness is moving on from Tombras creatively, though the Knoxville agency...
View ArticleBrave Commerce Podcast: The Art of Alcohol Marketing
In this episode of Brave Commerce, Pierre-Yves Calloc'h, chief digital officer at Pernod Ricard, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the evolving landscape of the alcohol...
View ArticleExclusive: McCann Taps Havas Leader Stephanie Nerlich for Newly Created...
Stephanie Nerlich, a veteran Havas Creative leader, is assuming a new global president role at McCann Worldgroup's McCann agency. She'll report to McCann Worldgroup and McCann CEO Daryl Lee and focus...
View ArticleC. Mondavi & Family Launches Aviana Wine Collection With AR Labels
Majority women-owned wine company C. Mondavi & Family's latest wine collection, Aviana, features interactive labels with augmented reality experiences. The Aviana collection features three wines...
View Article