Dunkin’ Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon
"America runs on Dunkin'" may be a decade-old hyperbolic slogan, but it's about to become quite literal--for a few thousand people, anyway. Dunkin' Donuts has joined the fray of brands branching out...
View ArticleBud Light Consolidates $279 Million Social Media and Creative Account with...
AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency's New York office has handled creative for Bud Light since July of 2015,...
View ArticleLinkedIn Is Making In-Feed Video Ads Available to All Companies Soon
LinkedIn began beta-testing video for sponsored content last October, and the professional network is making it available to all businesses over the next few weeks. More than 700 advertisers...
View ArticleTwitter Punches Its Opening Day Ticket
The first pitches of the 2018 Major League Baseball season will be thrown Thursday, and Twitter is all set for Opening Day. The social network and the league teamed up on hashtag-triggered emojis for...
View ArticleMessenger Is Facebook’s Real Value to Brands
Customer expectations matured in 2017; no longer was social customer service just about response times and a friendly tone of voice. 2017 saw "effortless service" set the tone for what consumers deemed...
View ArticlePublicis Media Launches Global Commerce Practice
Publicis Media announced today the launch of a global commerce practice encompassing commerce strategy, media and marketplace investment, content and merchandising. According to a press release, the...
View ArticleLinkedIn: Here’s How to Stop Non-Connections From Following You
Did you know LinkedIn allows you to prevent strangers from following you and seeing your public updates? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleHow My Time in the Army Helped Hone My Creative Approach
My leadership philosophy came from a rather unexpected source, one that is not traditionally associated with innovation and creative thinking: the military. In 2001, I did something I never anticipated...
View ArticleThe True Story Behind These Delightfully Infuriating Ads in New York City’s...
Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist:...
View ArticleWeTransfer Explores Björk and Jesse Kanda’s Work in Debut of New Creative...
Musician/actress Bj?rk and director/visual artist Jesse Kanda take center stage in the first installment of a new four-part video series from cloud-based file-sharing service WeTransfer. Dubbed "Work...
View ArticleFacebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run
Facebook has a reputation crisis. Between the Cambridge Analytica scandal weakening users' already shaky trust, and Elon Musk pulling Tesla's and SpaceX's pages, the platform is grappling with a...
View ArticleHuge Promotes International President to Global CEO as Former Chief and...
Today, Interpublic Group's Huge announced the promotion of Michael Koziol to global CEO, effective immediately. The former international president replaces Aaron Shapiro, who co-founded and led the...
View ArticleWeber Shandwick Defends Its Michigan State Work Amid Reports of ‘Spying’ on...
Following reports that Michigan State University paid IPG-owned PR firm Weber Shandwick more than half a million dollars over several months to track social media activity surrounding the case of USA...
View ArticleUsers Can Now Add Timestamps to Live and Replayed Videos From Twitter and...
Twitter kept seeing tweets that directed users to specific times during live and replayed videos, so the social network responded with a new feature to make those tweets unnecessary. Skip ahead to 3:50...
View ArticleThe Great Snapchat Egg Hunt in Augmented Reality Is Under Way
The Easter Bunny came to Snapchat and brought a taste of Pokemon Go with him. Snapchat Friday introduced The Great Snapchat Egg Hunt, a Snap Map-based game that gives users until April Fool's Day--9...
View ArticleQ&A: This Agency Head of Innovation Doesn’t Think Much of Most Innovation Labs
Tom Goodwin doesn't believe in most innovation labs, especially agency innovation labs. Which is a bit of a weird point of view for the head of innovation for Zenith Media. Goodwin believes he can...
View ArticleSuperior Customer Experiences Start With These 3 Things
In 1997, I was flying out to San Jose, Calif., to attend a meeting that could transform my career. Upon arriving at the airport, I realized I had left my suitcase on the Amtrak train I'd taken earlier....
View ArticleGermany Made Some Bonkers Lotto Ads That Are Obsessed With Your Fingers
Lotto ads are a weird genre. They say as much about a culture and its dreams as they do about the agency making them. Leo Burnett Madrid's Spanish lottery ad from 2016 emphasized community over money,...
View ArticleWhat Nike’s Analytics Platform Buy Says About the Future of Brand-Consumer...
When Nike announced its acquisition of analytics platform Zodiac in March, it spoke in broad terms about its plans to build closer relationships with consumers. Nike and its agency of record declined...
View ArticleDoes Cambridge Analytica Herald the Rock-Bottom of Digital Dystopia?
Tell the truth: You're getting a bit bored of the Facebook/Cambridge Analytica story. You'd rather it was over and done with so you can stop feeling guilty or spooked (or both) every time you go on...
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