WPP CEO Mark Read on the Latest Plan to Simplify GroupM
Following the announcement that it intends to merge VML Y&R and Wunderman Thompson to create VML next year, WPP will continue its $120 million (100 million pound) simplification drive within its...
View ArticleAMC Networks Brings Programmatic Ad Buying to Linear
AMC is bringing new capabilities to linear TV advertising. Today, AMC Networks announced programmatic ad buying across three of its linear networks following a successful pilot in September. Beginning...
View ArticleSnapchat Highlights Halloween AR Lenses From Brands
From beauty companies to movie studios, brands are celebrating Halloween on Snapchat with a variety of augmented reality experiences. Snapchat highlighted some of the content its users can experience...
View ArticleCan Chobani’s CMO Slash CPG Marketing Stereotypes?
CPG marketing is on the precipice of change as technology bears down on the category, with retail media networks revealing more about consumer buying habits. Chobani's global CMO Thomas Ranese is new...
View ArticleGoogle Lets Shoppers Try On Hair Color, Foundation in AR
To help shoppers find the perfect products for them, Google has expanded its AR beauty toolset to allow consumers to try on hair colors and foundations in augmented reality directly from Search. With...
View ArticleWoke Isn’t a Bad Word in Marketing After All
It isn't the term "woke" that cost Target and Bud Light a bunch of money in 2023: It was those brands' failure to stand by their commitments to social causes. At the Association of National...
View ArticleMicrosoft Appoints New CMO as It Focuses on the ‘Era of AI’
After a 32-year run, Microsoft's chief marketing officer Chris Capossela is stepping down, as this "new era of AI is upon us," according to a message to employees from Microsoft CEO Satya Nadella. Top...
View ArticleWhen It Comes to Martech, a Single Tool Is Never Enough
According to the latest Gartner CFO survey, 53% of chief financial officers plan to increase marketing budgets by at least 3% this year. The majority of marketers (60%), however, say marketing...
View ArticleRobert De Niro and Asa Butterfield Form an Unlikely Friendship in Uber One...
The only things that Robert De Niro and Asa Butterfield have in common are that they both eat food and go places, but that lays the foundation of a beautiful friendship in a campaign from Uber. The...
View ArticleUnilever Brings Back the CMO Role—Here’s Why
Just over one year ago, Unilever switched out the traditional CMO role for a marketing position that bridged sales and digital. Now the CPG giant, famously one of the world's biggest advertisers, has...
View ArticleAI Watch for the Week of Oct. 23: Updates for the Latest in Generative AI News
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly AI summary provides an overview of the most recent updates, regulatory activities and business developments...
View ArticleOcean Spray’s Secret Sauce to Win Gen Z: Absurdism and Playful Grannies
An older woman wearing a blazer tiptoes into an office holiday party with a mischievous glint in her eye. This party is dull, but it's about to liven up, thanks to the secret weapon hidden in her...
View ArticleMarketing’s Evolution: Angela Voss on Leadership, Collaboration and Industry...
In the ever-evolving landscape of marketing, collaboration, leadership and adaptability are the cornerstones of success. As a seasoned professional in the industry and CEO of Marketing Architects,...
View ArticleThis Battle of the Baddest AR Experience Features Larger Than Life Fighters
To kick off the annual Riyadh Season sports and entertainment festival in Saudi Arabia, current World Boxing Council champion Tyson Fury and former Ultimate Fighting Championship star Francis Ngannou...
View ArticleBuzzFeed Inc. Is Considering Selling Complex Media to Ecommerce Platform Ntwrk
The entertainment and culture publisher BuzzFeed Inc. is in advanced discussions to sell Complex Media, which it acquired in January 2021 for $300 million, to the livestream ecommerce platform Ntwrk,...
View ArticleDaiya Dupes ‘Pizza Experts’ With Plant-Based Cheese
Hard-core Green Bay Packers fans--the ones wearing foam blocks of cheddar as hats--would not consider showing up on game day with a plant-based cheese pizza as a snack. That party foul could result in...
View ArticleArt and Copy: An Advertising Poem
Editor's Note: The following is a short poem by Tony Award-winning poet Lemon Andersen, shared at the 4A's Foundation MAIP's Golden Gala on Oct. 23, 2023. Here, Andersen pens a poem to young people...
View ArticleWhy One Consultancy Launched a Premium Subscription for Agency New Business...
Pitching a self-storage company was a new one for Basic/Dept's vp of growth, Asher Wren. Once an agency onboards a new client, it's common for strategists to conduct market research before responding...
View ArticleGold Peak Tea Celebrates Golden Hour With Photos Taken Through a Liquid Lens
To celebrate "golden hour," the time near sunrise and sunset when outdoor environments take on a golden hue, Coca-Cola's Gold Peak Tea created a real-world spin on an AR filter that alters reality...
View ArticleBlack-Owned Publishers Are Building More Collaborative Collective Models to...
In 2020, brands and agencies pledged to devote more marketing spend to Black-owned and Black-targeted publishers. But the immature advertising infrastructure of the sector--a lack of programmatic...
View Article