Former GroupM CEO Irwin Gotlieb Steps Down as Global Chairman After 19 Years...
A longtime executive leader and former CEO at WPP media agency GroupM is stepping down as global chairman. Irwin Gotlieb is transitioning from that position into a senior advisory role at WPP. Gotlieb...
View ArticleFacebook Live Was Rolled Out to All Users 2 Years Ago Today
Facebook Live became available to all users two years ago today, and vice president of product Fidji Simo marked its "anniversary" by providing a look at the feature's progress. Simo shared the...
View ArticleThe Fallout Continues Over Those ‘Egregious’ Sinclair Promos
Actress and comedian Amy Schumer canceled an interview scheduled for a local, Sinclair-owned TV station. And a slew of Democrats running for office have vowed not to have their commercials air on...
View ArticleHow to Find the Corporate Partnership That Works Best With Your Brand
Sponsorships, discounts and donations. What has historically been a safe ground to build goodwill for your brand has suddenly turned into a reputational minefield. The social, political, environmental...
View ArticleJohn Oliver, Samantha Bee Throw Support Behind Unionizing The Onion
More than 150 writers and comedians are supportive of staff at The Onion unionizing, including Samantha Bee, John Oliver and Chris Gethard, who signed a statement of support. More than 90 percent of...
View ArticleNetflix May Spend $300 Million to Buy a Billboard Company
Brands have a wide variety of ways in which they promote their products. Print media, digital and linear television are considered mainstream marketing channels. But another method of advertising that...
View ArticleAgency Insiders Debate Whether the Erin Johnson Harassment Settlement Will...
The two-year legal battle former J. Walter Thompson global chief communications officer Erin Johnson waged against her employer and its onetime CEO Gustavo Martinez came to an end earlier this week,...
View ArticleCharles Schwab Places Its $100 Million-Plus Media Account in Review
San Francisco-based bank and brokerage firm Charles Schwab has issued an RFI for its U.S. media business. This marks the company's first formal media review since 2009, which saw UM San Francisco beat...
View ArticleTwitter Has Permanently Suspended 1.2 Million Accounts for Terrorism Since...
Twitter announced that it permanently suspended 274,460 accounts for violations related to the promotion of terrorism between July 1 and Dec. 31, 2017, bringing its total from Aug. 1, 2015, through...
View ArticleWith $2 Million Ad Push, Cannabis Retailer MedMen Hopes to Finally Ditch the...
Just in time for 4/20, the largest marijuana retailer in Southern California is launching its most significant marketing push to date with a campaign aimed at busting 1970s-era, Cheech-and-Chong...
View ArticleHow Twitter Handled Tweets About the Shooting at YouTube HQ
Twitter provided some insight as to how it handles tweets related to breaking events, describing its actions during the fatal shooting at YouTube's headquarters earlier this week. Vice president of...
View ArticleFacebook Really Wants People to Use Stories
Facebook is testing out three ways to encourage users to embrace its Stories feature. The tweaks being experimented with are: Making "Your Story" the default option when users begin creating posts. If...
View ArticleDavid & Goliath Founder Talks Life After Hyundai’s Innocean Bought His Shop
Speaking to Adweek at the 4A's Accelerate conference in Miami, David & Goliath founder and chairman David Angelo discussed life at the creative shop after Innocean Worldwide, the Hyundai Motor...
View ArticleLinkedIn: Here’s How to Turn Off Read Receipts, Typing Indicators
Did you know that LinkedIn allows you to turn off read receipts and typing indicators, so that other users won't be able to see when you've read their messages or are typing a reply? Our guide will...
View ArticleIkea Turns One Good Night of Sleep Into a Lovely, Poetic Slice of Life for...
For parents, sleep is the world's most precious resource. But many forces seem aligned to deny it to you, from the capricious sleep schedules of children to your mind's litany of self-doubts and...
View ArticleEtat Libre d’Orange Is Making a Luxury Perfume out of Trash and Worms
Grasse, the cradle of perfuming in France, has done an impressive job of associating perfume with refinement. When you think of luxury scents, it's easy to imagine fragrant fields of flowers or the...
View ArticleUntil Facebook Verifies Compliance and Penalizes Violators, Usage Will...
Data-driven marketing has exploded over the past few years. Marketers have celebrated their newfound ability to improve effectiveness through better targeting and personalization. In a recent article,...
View ArticleQ&A: Hearts & Science COO on Building Company Culture in the #MeToo Era and...
In just two years of existence, Omnicom Media Group's Hearts & Science has become a force in the world of media agencies, scooping up account wins for Procter & Gamble, AT&T, and most...
View ArticleNBCUniversal Unveils New $250 Million Telemundo Center in Miami
Telemundo has unveiled its brand new global headquarters in Miami: a new $250 million, 500,000 square-foot facility with the capacity to house up to 1,500 employees. Today, the Spanish language...
View ArticleAs Tech in Marketing Becomes More Commonplace, so Does the Necessity of the CMTO
The role of the marketer is evolving, and it seems completely unfeasible to think of modern brands operating without the new role of the chief marketing technology officer, such is the demand for the...
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