This New Agency Created by RAPP Vets Caters to Clients ‘Paying Too Much Money...
After decades in the ad industry, former RAPP Los Angeles and RAPP London executive creative director Nick Platt decided to create his own agency. "For years, I carried a notebook where I would write...
View ArticleStudio71 Focuses on Talent and Brand Safety at NewFronts
Media company and content studio Studio71 unveiled its 2018 lineup at its NewFront, which includes new partnerships, as well as an expansion of what it called its most engaging and culturally relevant...
View ArticleWant Trump to Melt Away? This Ad Agency Created the Perfect Candle for You
The creative minds at Los Angeles-based multicultural boutique o1 Agency have built a great, beautiful candle--and they want you to pay for it. Beautiful is, of course, a matter of opinion when...
View ArticleIn-App Purchases Are Coming to Facebook Instant Games for Android, Web
In-application purchases are coming to Facebook's Instant Games platform for Android and Facebook.com starting May 7. The social network rolled out Instant Games in closed beta in 30 countries in...
View ArticleSnap Inc. Reports Weaker Than Expected Q1 Earnings
Snap Inc. shares plunged on Tuesday in after-hours trading, following the company's weak first-quarter earnings and warnings that growth likely won't be much better in the near term. According to the...
View ArticleDay 1 of Facebook’s F8: A Dating Feature, Sharing From Apps to Stories and More
Highlights from the first day of Facebook's F8 annual developer conference in San Jose, Calif., Tuesday include adding a touch of Tinder to the social network's flagship mobile applications and a new...
View ArticleThe Ingenious Way Saks Fifth Avenue Became the Preview Destination for the...
The Metropolitan Museum of Art's latest costume exhibition, "Heavenly Bodies," explores Christianity's influence on fashion--and Saks Fifth Avenue is celebrating the installation. In collaboration with...
View ArticleWorkplace by Facebook Added Several New Integrations
Facebook announced a host of integrations for its Workplace by Facebook offering for businesses at its F8 annual developer conference in San Jose, Calif., this week. The social network's answer to...
View ArticleRefinery29 Expands 29Rooms Events To San Francisco, Chicago
There was great intent by Refinery29 about where they chose to hold their 2018 NewFront presentation for advertisers today. At Manhattan's historic Town Hall, founded by a group of suffragists in 1921,...
View ArticleDiageo Moves 2 Key Executives to U.S.-Based Posts
Diageo, the world's largest distiller and a major producer of beer, will pluck two senior marketing executives from overseas and reassign them to the United States. Jumping across the pond are Ed...
View ArticleFans Will Soon Be Able to Watch SportsCenter Each Morning Via the ESPN App
The big news coming out of ESPN's first Digital Content NewFront presentation today in New York is that the network's signature, flagship program SportsCenter is coming to the ESPN app each morning....
View ArticleMercedes-Benz Places Its Global Media Business in Review
Less than three months after naming Publicis Groupe as Mercedes-Benz's new global digital and creative agency partner, German auto giant Daimler AG has launched a worldwide media agency review for the...
View ArticleHarmon Brothers Turn Carpet Drama Into Soap Opera in Ad for Zerorez Cleaning...
Harmon Brothers, the Provo, Utah-based social media ad agency behind viral ads for Poo-Pourri and Squatty Potty, has a new infomercial opus, turning everyday carpet drama into a daytime soap opera....
View ArticleRevlon Launches Global Media Review Less Than a Year After Consolidating With...
Multinational cosmetics conglomerate Revlon is reviewing its global media planning and buying business, according to several parties familiar with the matter. The move comes approximately 10 months...
View ArticleInside the Cobra Kai Viral Stunt That Created a Bully’s Worst Nightmare
Thinkmodo's newest viral stunt, this time for YouTube Red's Cobra Kai, is certainly kicking butt, with more than 11 million views on Facebook and a trending spot on YouTube. But making it happen was no...
View ArticleFacebook Is Helping Website Owners Sniff Out Phishing Scams
Facebook is giving legitimate website owners a way to fish out phishing scams. The social network announced at its F8 annual developer conference in San Jose, Calif., Wednesday that it is extending the...
View ArticleRadisson Hotel Group Names Accenture Interactive Its Global Experience Agency
Accenture Interactive, the consulting behemoth that is increasingly infringing on traditional ad shops' domains, has been chosen as Radisson Hotel Group's global experience agency of record. The...
View Article59% Of All Homes Now Have a Streaming Enabled Screen
Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report. As of November 2017, 65.3 million U.S. homes had an internet enabled device capable of...
View ArticleFacebook Revealed New Cities and Dates for Its Facebook Community Boost Program
Facebook announced an updated schedule for its Facebook Community Boost events, which are aimed at helping small U.S. businesses grow and learn digital skills. The Facebook Community Boost program was...
View ArticleKentucky Derby Horse or Ad Agency Name? This Challenge Is Harder Than It Sounds
Beanstalk is definitely a contending horse in this year's running of the Kentucky Derby, right? Nope. It's a global brand extension licensing agency in the Omnicom family. And have you heard of ad...
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