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OK Go's First Official Ad Is for Chinese Furniture, and It's Full of Optical...
OK Go has collaborated with plenty of brands—including Chevrolet, Google, Samsung and State Farm—on its own music videos. But here is the first truly traditional commercial the band has ever filmed....
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Jay Z Says Tidal Is Dedicated to Solving the Music Industry's Woes
Jay Z's heralded entry into the music-streaming industry is finally here. Joined on stage by some of the top names in music—including wife Beyoncé, Madonna, Jason Aldean, Nicki Minaj and Daft Punk—the...
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4 Things You Need to Know to Market to Millennials
If anyone understands the millennial mind (or that of Gen Z, coming up right behind it), it's Kevin Lyman. Since founding the live music event and brand strategy firm 4Fini in 1995, Lyman hasn't just...
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Pandora Increases Programmatic Offerings, Allows For Demographic Targeting
Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising. "When you are...
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Toyota's Scion Music Label Puts Artists First
In order to reach the coveted millennial demographic, Scion is attempting to speak to them through music. Since 2003—a year after the Toyota car brand was launched—it's run record label Scion AV,...
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Lofty First Ads for Apple Music Want Everyone Marching to the Same Beat
Apple is promoting its highly anticipated streaming music service, and it's doing it characteristically grandiose style. The tech company is out with three new ads to accompany Monday's rollout of the...
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Marilyn Manson Reflects on the Costs and Controversy of Crafting Your Own...
CANNES, France—More than 20 years ago, Marilyn Manson created his persona and even booked his first performance without even having written a song. Best of all, he wrote his autobiography before...
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Netflix Transforms Viewer Brainwaves Into Music to Promote Telepathy Show
To promote its Sense8 series, created by the Wachowskis and J. Michael Straczynski, Netflix and production company Tool crafted "Brainwave Symphony," an electronica recording made in part by attaching...
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Drought-Stricken SoCal Battles Wasteful Habits With a Water-Themed Pandora...
This is the soundtrack of our dry-weather lives in Southern California: TLC's "Waterfalls," Blind Melon's "No Rain," Bruce Springsteen's "The River" and about 100 more H2O-themed ditties playing on an...
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L.A. Band Posts Its New Single Online, but Only When Uber Surge Pricing Is in...
Los Angeles band YACHT is creating its own kind of "traffic jam" this week by making its new single, "L.A. Plays Itself," available for streaming online—but only when Uber surge pricing is in effect...
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Ads for Stereo Equipment Sure Got Weirdly Sexist and NSFW Back in the '70s
Companies got away with some pretty racy advertising in the '70s—the cocaine paraphernalia ads uncovered earlier this month certainly showed that—and, as it turns out, selling stereo equipment could...
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James Franco and Lenny Kravitz Try Not to Suck at Guitar Hero Live in New Ad
One of the key features of the upcoming Guitar Hero Live is the real-time reaction of a live-action crowd, who'll tell you pretty quickly if you suck at lead guitar. And both Lenny Kravitz and James...
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There's a 'Marshmallows Only' Version of Lucky Charms, and Biz Markie Wrote a...
If you were wondering what Biz Markie is up to these days, here's your answer. The brilliantly out-of-tune rapper and Yo Gabba Gabba beat-boxer is putting his chops to work promoting Lucky...
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Twitter Erupts in Mockery Over Selection of Sleepy Coldplay for Super Bowl...
Super Bowl fans, are you ready to rock? Hope not, because you're getting Coldplay. The mellow crooners were announced today as the 2016 Super Bowl's halftime headliners, which was music to the ears of...
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Why The Beatles Needed Digital Streaming to Maintain Their Brand
The Beatles' shareholders—Universal Music Group, mainly, nowadays—could no longer believe in yesterday when it comes to the online distribution of pop music's most iconic brand. On Wednesday, UMG...
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Donald Faison Is Head Counselor at 'Camp Halftime' in Pepsi's Super Bowl...
Pepsi is returning for its fourth year as title sponsor of the Super Bowl halftime show. And on Wednesday it launched a new online video series called "Camp Halftime," comprised of weekly clips...
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DJ Khaled's Positive Outlook and Accessibility Helped Make Him the 'King of...
King of Snapchat DJ Khaled wants you to know he's up to something. Of course, if you follow him on the wildly popular mobile platform, you already know that. He takes to the app every day to share...
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Ad of the Day: Pandora Gives Real People the Brutal Task of Describing the...
Advertisers have been trying forever in commercials to communicate the power of music, and it's almost an impossible task. Yes, ads can use particular songs as examples of music's transcendence (the...
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Prince's Most Inspirational Talent Was Mastering the Art of Surprise
What defines talent? Or lasting ideas? A legacy? Prince knew. From the beginning, he used surprise to his advantage. He surprised the experts in the recording studios with stunning ability on almost...
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How Iron Maiden Made the Boeing 747 Badass Again
Celebrity endorsements are a cornerstone of advertising nowadays, but an industrial manufacturing giant like Boeing seldom gets the chance to play that game. What celebrity is going to tout stuff like...
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