This Shuttle Keeps Driving If You Keep Singing, to Promote Clean Energy
If being trapped in a car with people singing nonstop doesn't sound like your idea of a good time, you may want to sit out the Ruisrock festival in Turku, Finland this year. Between July 6 and 8,...
View ArticleHow a New Fitness Club in NYC Attracted Top Creative Talent From Droga5,...
There's a new fitness club in New York, and creatives from top shops like Droga5, Anomaly and R/GA have joined. And they didn't just buy a monthly membership--they quit their agency jobs and jumped...
View ArticleWhile Tom Cruise Is Off Doing His Own Stunts, Here’s How His Bored Stuntman...
One of the key press narratives pushed by Paramount in the campaigns for the past three Mission: Impossible movies has been that star Tom Cruise is willing and able to do his own stunts. For 2011's...
View Article14 Eye-Catching Campaigns From Cannes’ Gallery of Standout Work
CANNES, France--Each year, the Cannes Lions Festival showcases all winning and shortlisted work in a gallery format. Hundreds of entries, ranging from packaging to print to video, line the aisles of...
View ArticleWhy Experts Say It’s No Surprise Live TV Streaming Platforms Are Raising Prices
It turns out those too-good-to-be-true deals offered by several live TV streaming video platforms were indeed too good to be true. AT&T's DirecTV Now, Dish's Sling TV, Sony's PlayStation Vue and...
View ArticleA Newly Relaunched Beauty Brand Is Banking on Success by Embracing Maximalism
At a time when more and more brands are embracing a minimalist, millennial pink-covered approach, Il Makiage is betting on the opposite route. The beauty brand, which relaunched in the U.S. last month,...
View Article5 Reasons Why Your Digital Advertising Metrics Are Inaccurate
If you ask any marketer the big advantages that digital advertising has over traditional, analog channels, "more measurable" has been toward the top of the list for years. Even now, digital earns...
View ArticleAmazon’s Prime Day and Alibaba’s Singles’ Day Are Just Digital Yard Sales
Amazon's fourth annual Prime Day is right around the corner--July 16-17--and while it's making some moves to pique consumer interest in 2018--including six additional hours of bargains, offers at Whole...
View ArticleBudweiser’s Cannes-Winning Search Campaign Has Been Hijacked by Another Brewer
As anyone who's ever dipped a toe in SEO can tell you, search is a fickle friend. Just when you think you have a winning strategy to drive people where you want them to go, someone else swoops in to...
View ArticleAs the Industry Evolves, It’s Time for CMOs to Act Like CEOs
Gartner's prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company's revenue on marketing technologies in 2018. It makes sense. Just as a consumer...
View ArticleMarketing Independent League Baseball Is All About the Experience—and Not the...
Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually...
View ArticleJet Lagged? Delta and Equinox Have Created a Recovery Workout Called ‘Sweatlag’
Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration "Sweatlag" is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate...
View ArticleHow Brands Can Use Data to Bridge the Gap Between Human and Machine
It may seem counterintuitive that, in order to make a more human connection with consumers, we've found ourselves using machines to be less machine-like. However, in order to remain human-centered amid...
View ArticleWill Free Entertainment Boost Prime Day Sales This Year?
Robbie Williams is a huge pop star in the U.K.--the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the '90s and who...
View ArticleHow Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment...
Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain's L'Essentiel range of natural food...
View ArticleHeadCount.org Is Using Concerts to Grab the Attention of Pro-Weed Voters
Not all people who attend concerts are consumers of cannabis, and not all consumers of cannabis attend shows, but nonpartisan voter engagement organization HeadCount.org is looking to connect with the...
View ArticleLawyers for WPP and Martin Sorrell Exchange Letters Over Ex-CEO’s ‘Unlawful’...
The spat between WPP and former CEO Martin Sorrell over the future ownership of digital production company MediaMonks quickly escalated into a potential legal battle this week. The Guardian first...
View ArticleSonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO
Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo...
View ArticleThe Martin Agency Creates Talent and Culture Unit Led by Former Obama...
IPG's The Martin Agency has created a new Talent and Culture department aimed at driving change and progress among its staff seven months after the ouster of longtime chief creative officer Joe...
View ArticleSarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing...
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently...
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