Paid Social: The New Focus Group for Brands?
Most marketers know this: What you say your brand is does not a brand make in your customers' eyes. Your brand is the perception your audience holds of you. It can mean different things to different...
View ArticleWhatsApp Is Testing Further Changes to the Ways Users Can Forward Messages
WhatsApp continues to tweak its forwarding features with an eye toward user safety. The Facebook-owned messaging application announced last week that it would begin labeling messages that were...
View ArticleFacebook, Twitter, Google, Microsoft Want to Help People Move Data Between...
The Data Transfer Project, which was formed last year with the mission of creating an open-source, service-to-service data-portability platform, welcomed some heavy hitters Friday, as Facebook,...
View Article3 Ways Agencies Can Help Their Creatives Avoid Career Burnout
Marketing is an industry overflowing with supremely talented, creative people. Agencies around the globe buzz every day with energy and ideas that bend the framework of what's possible. Creative-minded...
View ArticleHow Brands Can Use Research to Hone a Design or Logo
The role of research in the logo design process can be a contentious issue. At its best, research reveals customers' broader relationship with the brand, its strengths and gaps, possibilities and...
View ArticleLinkedIn: Here’s How to Save a Post as a Draft
LinkedIn now allows users to save an unfinished post as a draft and come back and finish it later on. Our guide will show you how this works. Note: These screenshots were captured in the LinkedIn...
View ArticleVersace’s New Ad Record May Not Be Real, But These Five Are
With 54 models of various genders and ethnicities lined up next to each other, including well-known stars like the Hadid sisters, Versace is claiming that it is the longest-ever image used in an ad....
View ArticleApple Agency TBWA\Media Arts Lab Welcomes New Managing Director in Los Angeles
TBWA\Media Arts Lab, TBWA's dedicated Apple agency, has hired Julian Cheevers as managing director for its Los Angeles office. In the role, Cheevers will oversee Los Angeles office operations,...
View ArticleDark Political Ad Suggests Russians, Neo-Nazis and Billionaires Are the Only...
Americans may claim to hate political ads (especially negative ones), but repeated surveys show that they work. Just ask Donald Trump and Facebook, which reportedly used the president's 2016 campaign...
View ArticleHere Are Our 10 Favorite TV-Themed Comic-Con 2018 Activations
Comic-Con 2018 is underway in San Diego, as hundreds of entertainment brands converge on and near the San Diego Convention Center in an effort to woo attendees. The event has become an essential stop...
View ArticleOkCupid CMO Says Its ‘DTF’ Campaign Boosted Buzz 50%, But Isn’t Welcome...
In the crowded category of dating apps, OkCupid has rarely been one of the most high-profile options, but its recent "DTF" campaign seems to be working at changing that. Created by Wieden + Kennedy New...
View ArticleInstagram’s Hippest Grandma Lives Large in a New Campaign for an Investing App
She's not your typical Instagram influencer, but 90-year-old Baddie Winkle might just be the most badass. Now, with her 3.7 million followers and penchant for posing in colorful swimsuits and lingerie,...
View ArticleDove Finds a Perfect Partner for Its Self-Esteem Message in Cartoon Network’s...
Since 2004 Dove has worked diligently to reframe how young people view and accept their bodies via the Dove Self-Esteem Project. It was designed in response to studies that found over half of young...
View ArticleGoodby Silverstein & Partners Snags Back Agency Alum to Lead Innovation
Goodby Silverstein & Partners has hired back agency alum and star creative Adam Reeves as director of innovation. Reeves had served as a creative director at the Omnicom-owned shop from 2012 to...
View ArticleChildren’s Playtime Is More Structured Than Ever, and One Brand Wants to Help...
For many children of the 1980s and earlier, unstructured free time was often the norm. Outside of sports and a few other after-school activities, these latchkey kids were frequently left to their own...
View ArticleOn the Adweek Podcast: The Power List
This week, Adweek is celebrating the industry's most important decision makers in our annual Power 100 issue. We honor everyone from big-name execs like Amazon titan Jeff Bezos and PepsiCo's Indra...
View Article8 Influencers Share 8 Ways to Make Your Instagram Story More Engaging
Instagram influencers are always looking for ways to get more eyes on their content and promote brands they care about. Stories may be one of the best tools available to allow individual influencers as...
View ArticleLinkedIn: Here’s How to Archive a Conversation
Did you know you can clear our your LinkedIn inbox by archiving conversations you're no longer participating in? Our guide will show you how to archive a conversation within the LinkedIn mobile...
View ArticleAs the Industry Continues to Struggle, IPG Reports a Stronger Q2 and First Half
On Tuesday morning, Interpublic Group reported a strong second quarter and first half of 2018 for the three- and six-month periods that ended on June 30, with total revenue beating analysts'...
View ArticleHow to Offer Constructive Feedback That Improves Team Spirit and Yields Results
We give each other lots of feedback in marketing. Creative feedback, comments on briefs, presentations, employee reviews. While some organizations have formulas for performance reviews, I've seen very...
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