Former Arnold Managing Partner on Leaving Advertising After 20 Years for a...
Wade Devers accomplished a lot during his nearly two decades at Arnold Worldwide, but at the beginning of the month, he embarked on the next stage of his career: creative director for home security...
View ArticleThese Are This Year’s Adobe Rising Stars of Photography, Including Four...
Adobe has scoured the globe to identify a diverse group of emerging artists, including an Indonesian teenager who's been snapping photos since he was in grade school and a 50-year-old Danish painter...
View ArticleOrange Is the New Black Scored More Viewers in TV’s Most Coveted Demo Than...
Netflix's Orange is the New Black still remains a force to be reckoned with in its sixth season. The first episode of Season 6, which premiered along with the rest of the season on July 27, scored 5.3...
View ArticleAgency Marketing Veteran Fitzmaurice Joins Blockchain-Powered Entertainment...
Creative agency marketing veteran Kerry Fitzmaurice has joined startup blockchain entertainment studio SingularDTV as svp of brand marketing. SingularDTV is a decentralized entertainment studio powered...
View ArticleWhat Indra Nooyi’s Departure as CEO of PepsiCo Means for the Future of Female...
On Monday, PepsiCo announced that CEO Indra Nooyi, a 12-year veteran in the role and a 24-year PepsiCo employee, is stepping down on Oct. 3. With the news of her departure, PepsiCo also announced that...
View ArticleEvery Lego Movie Cameo in This Turkish Airlines Safety Video Is Awesome
Around four or five years ago, it appeared that airlines were trying to one-up each other with their in-flight videos. Air New Zealand and Virgin were the initial gold standards, then Delta got into...
View ArticleA Love Story, Told as Texts From the Driver’s Seat, Veers Toward Its...
The story of love has been masterfully chronicled on the screens of computers and mobile devices with Google's brilliant "Parisian Love" a watershed moment on how a future between couples can be built....
View ArticlePeriscope Wins Pemco Insurance and Picks Up Work for Intuit QuickBooks and...
Minnesota-based Periscope, one of the country's largest independent agencies, announced the account wins of both Pemco Insurance and Intuit QuickBooks. Adweek learned from people familiar with the...
View ArticleIt’s Time for Brands to Stop Ignoring the Mobile Gaming Market
There is still a disconnect between where users spend their time and where advertisers spend their money. Research shows that 78 percent of smartphone users use game apps daily, logging an average of...
View ArticleFrom Claire’s to Abercrombie & Fitch, Where Are the Mall Stores Now?
The graveyard of the American mall has tombstones of many erstwhile favorites, from Sam Goody to Waldenbooks. In many cases, these mall brands survived for decades--if not a full century--before the...
View ArticleSeahawks Fans Can Now Get Beer With Their Fingerprints
The Seattle Seahawks will take on the Indianapolis Colts in their first preseason game of 2018 on Aug. 9, and for the first time, fans at CenturyLink Field will be able to enter the stadium and buy...
View ArticleHow Foodies Are Changing Industry Standards to Be More Transparent and Authentic
Seventeen years ago when I joined Food Network, the term "foodie" didn't exist, at least not outside hardcore foodie circles. Over the years that followed, we watched as the entire nation fell in love...
View ArticleWunderman Acquires Commerce Experience Agency Gorilla Group
WPP-owned digital agency Wunderman has acquired commerce experience agency Gorilla Group. The agency, which, according to a release, provides "end-to-end experience-driven commerce solutions and...
View ArticleThe Academy’s Changes to the Oscars Did Not Go Over Well With Movie Fans
The Academy of Motion Picture Arts and Sciences has just announced plans to change up the Oscars, a move that may be motivated by the award show's plummeting ratings. The changes will include the...
View ArticleWPP Is the Biggest Winner in Mondelez Global Media Review
This week, Mondelez concluded a global media review launched in March by adding WPP's GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and...
View ArticleBrooklyn Nine-Nine Will Be ‘the Same, and Better’ After Moving From Fox to NBC
Dozens of shows were canceled this spring as the broadcast networks set their schedules for next season. And while several of them looked for new homes, Brooklyn Nine-Nine was one of the only shows to...
View ArticleThreeway Weekend or Three-Day Weekend? HotelTonight’s Ads Cheekily Blur the...
Trios of friends are hatching plans for long weekends and mini-getaways in the new campaign for HotelTonight called, "Let's Have a Threeday." Or are they talking about something else entirely? The...
View Article6 Tips to Make the Most of Instagram’s IGTV
Earlier this year, Instagram launched IGTV, a new section in the Instagram mobile application (as well as a stand-alone app), which allows users to upload and watch videos that are up to one hour long....
View Article6 Product Placements on TV So Good You Didn’t Realize You Were Being Sold...
Ask any adult today about an iconic instance of product placement, and chances are they'll point to the Reese's Pieces scenes in the 1982 sci-fi classic E.T. the Extraterrestrial. Or, perhaps they'll...
View ArticleLIKEtoKNOW.it Is Publishing a Coffee Table Book Chock-Full of Advice, Stories...
LIKEtoKNOW.it is giving the world the closest thing it's ever gotten to an influencer bible. The self-described shopping discovery platform, which allows influencers and bloggers to affiliate link to...
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