Whalar and Ad Council Program Will Recruit Creators to Lead Social Issue...
When it comes to brand partnerships, some content creators want to do more than show up in front of the camera--especially for a chance to champion social issues. Influential creators will have a...
View ArticleSprite Is Named Most Resilient Brand, Even as Shoppers Look to Off-Brand...
CANNES, France -- Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year...
View ArticleBayer’s Chief Marketer on Defending Budgets and Breaking Taboos
CANNES, France - With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, testing the relationship between the chief marketing officer and the chief...
View ArticleThis PSA Gives Anti-Abortion Audiences an Ultimatum
Platforms don't like exposing audiences to content they disagree with, which was Elaine Cox's first hurdle when crafting a pro-abortion campaign. Once she tacked her message onto the right screens, it...
View ArticleHow Pfizer Aims to Build Its Brand Post Pandemic
CANNES, France -- Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine. Producing thousands of medicines and healthcare products, the company is...
View ArticleTrevor Noah’s Next Act? A Spotify Original Podcast
CANNES, France--The Daily Show's former frontman Trevor Noah is a lot of things. Comedian. Grammys host. New York Times bestseller. Political commentator. Nonprofit founder. And now, podcaster. The...
View ArticlePepsiCo’s Rockstar Energy Taps Stormzy Ahead of Digital European Push
CANNES, France--Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will...
View ArticleHow Danone and Discover Are Supporting Diverse Publishers
Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier (MCA) Program to drive more media spend toward...
View ArticleConfronting Sexual Harassment at Cannes
It's that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate all the outstanding creative work of our peers from the past year....
View ArticleClash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes
CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today. "Clash From the Past," created by...
View ArticleNike’s AI Serena Williams Match Wins Grand Prix in Digital Craft at Cannes
Serena Williams may have stepped down from the tennis world, but the power of her brand and the passion and integrity of her spirit is strong enough to evolve with her. Williams' post-tennis campaign...
View ArticleThe Real Power of AI Is Its Command of Human Language
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably...
View ArticleExclusive: FreeWheel Launches Viewer Experience Lab to Create a Better Ad...
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of...
View ArticlePublicis Joined by Edelman, IPG, Omnicom and WPP in Working With Cancer’s...
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another. Those two are coming together in a wide-reaching industry movement started by Publicis and...
View ArticleExclusive: See NBCUniversal’s New The More You Know PSAs
More than three decades ago, NBCUniversal first launched its "The More You Know" campaign, bringing timely issues to the forefront of viewers' minds. Now, get ready to know even more. Today,...
View Article5 Pieces of Creative Wisdom From White Lotus Creator Mike White
CANNES, France--A tearful Mike White recounted the new ups and many downs of his career, including a nervous breakdown in his 30s, which led to him being institutionalized and finally finding serenity...
View ArticleVideo: Inside Adweek’s Cannes Lions Kickoff Soiree
CANNES, France--Adweek kicked off Cannes Lions week with a soiree hosted by sponsor partner Onyx by Outbrain at The Female Quotient's Equality Lounge, where some of the best minds in the industry...
View ArticleIssa Rae’s Inclusive Ad Agency Fête Opens for Business
CANNES, France--Issa Rae has a knack for turning projects into major opportunities for marginalized talent to work in show business. Among them is her media, entertainment and production business...
View ArticleBrands Need a Strategy Change to Reach Hispanic Audiences
In the past five years, the Hispanic community has seen a steep drop in how Latinos feel their values are shared or reflected by big brands, according to research from the We Are All Human Foundation...
View ArticleThe Great Fail: When the Wheels Came Off for Schwinn Bicycles
In 1895, Schwinn was driven by the pursuit of an American dream when bicycling was still a relatively new sport. As one of the longest-standing bicycle companies, Schwinn signified influence and...
View Article
