AI Will Make Our World Unrecognizable in 10 Years: Will.i.am
CANNES, France--"People have no clue of how transformational this next decade is going to be," exclaimed award-winning musical artist and technology entrepreneur will.i.am while speaking at Cannes...
View ArticleAdidas and FCB Canada Win Direct Grand Prix at Cannes for ‘Runner 321’
An inspiring runner with Down syndrome helped Adidas and FCB Canada take the Grand Prix at Cannes for the Direct category. "Runner 321" is a campaign that urged marathons and race organizers to save...
View ArticleDove Wins Media Grand Prix at Cannes After Turning Its Back on TikTok
CANNES, France--Dove, an unwavering critic of unrealistic beauty standards, just took home a Media Grand Prix after holding TikTok accountable for its impact on young minds. The creative, which...
View ArticleMichelin-Starred Chef Annoys Burger King Customers and Employees in French...
Michel Sarran normally serves critically acclaimed dishes at his flagship Michelin-starred restaurant in Toulouse, France, where his attention to detail and the dining experience are both legendary....
View ArticleGARM, Ad Net Zero Release Action Plan for Sustainable Media
The Global Alliance for Responsible Media (GARM) and Ad Net Zero have unveiled a new plan for addressing media's climate impact: The GARM Sustainability Action Guide to Reduce Media Greenhouse Gas...
View ArticleIntroducing Marketing Vanguard by Adweek
Not long ago, a CMO said something to me that gave me pause: "We still need to rewrite the narrative." He wasn't talking about a brand's story or a social commentary or even our industry's stance on an...
View ArticleWhy B-to-B Marketers Should Adopt a B-to-P Mindset
CANNES, France--For years, the terms business-to-consumer and business-to-business have helped explain what companies do and how they market themselves. They've set boundaries and provided direction....
View ArticleNBA Draft Prospects Take NIL Brand Lessons From College Into Their Pro Deals
On Wednesday afternoon just before the NBA Draft, Jarace Walker was being fitted for the last of four suits he'd wear before, during and after the event. The next time he wore this particular garment,...
View ArticleApple’s Marketing Chief Claims ‘Agencies Are Forever’ While Offering Creative...
CANNES, France--The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing...
View ArticleBud Light Unveils Biggest Ad Since Dylan Mulvaney Backlash
Consumers haven't heard much from Bud Light since the brand released a statement from its CEO in April in response to the backlash it received for partnering with trans influencer Dylan Mulvaney. Now...
View ArticleWarner Bros. Discovery Launches New Pre-Roll Offering for Digital Sports...
Warner Bros. Discovery is expanding its ad product offerings with a new six-second pre-roll option. And after a soft launch in the first quarter with clients including Vivid Seats, the company said it...
View ArticleCriteo Hit With $44 Million Fine for GDPR Violations, Reinforcing Data...
Advertising powerhouse Criteo has found itself in GDPR hot waters with a massive fine of $44 million for breaching GDPR rules. The French privacy watchdog, Commission nationale de l'informatique et des...
View ArticleTed Lasso and Fifa Mash-Up Scores Brand Experience and Activation Grand Prix...
Last year, EA Sports welcomed Ted Lasso into the world of Fifa. Now the unprepared coach of fictional team AFC Richmond just won video game publisher and Apple a Cannes Lions Grand Prix in the Brand...
View ArticleRenault Wins Creative Strategy Grand Prix at Cannes for Rural EV Charging App
In 2020, Renault transformed a small French village into a haven for electric vehicle charging. "Village Electrique" by Publicis Conseil won the Outdoor Lion Grand Prix in 2021. Now the agency and...
View ArticleThe Speed of Culture Podcast: Modernizing an Iconic Brand
Campbell Soup Company is an iconic brand in the CPG segment and has become one of the world's most recognized and loved brands over its 154-year history. To gain insights into the company's marketing...
View ArticleNike Builds Its Own Branded Universe Within Fortnite
Athletic shoe behemoth Nike, using the Unreal Editor for Fortnite, has created a custom island within Epic Games' wildly popular battle royale that players can visit to pick up sneakers for their...
View ArticleCreativity, Pro Athletes and Pickleball Collide at Stagwell Sport Beach
CANNES, France--For one week every year, the seaside restaurants along the Mediterranean are taken over by global companies ranging from Google, Yahoo, Spotify and Pinterest to the world's biggest...
View ArticleInfiniti’s Brand Refresh Looks, Sounds and Smells Like the Future
Beneath deep white concrete eaves, you peer through floor-to-ceiling windows into the seemingly floating building before you gleaming with ambient light. Inside, screens and slats take the place of...
View ArticleAdweek Podcast: Happiness and Relevance in Every Bite of Chips Ahoy!
In this week's episode of Yeah, That's Probably an Ad, community editor Luz Corona and Europe brand editor Rebecca Stewart chat with Chips Ahoy! U.S. senior director Sabrina Sierant. Celebrating its...
View ArticleRevolut Uses AR to Promote Ultra, Its New Luxury Lifestyle Credit Card
To celebrate the debut of its Ultra luxury credit card, financial company Revolut launched an augmented reality campaign called "The Ultra Experience" in London's Covent Garden. Created in...
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