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HubSpot CMO Kipp Bodnar Marries B2B Technology With TikTok and NFL Sunday Ticket

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To break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it. Customer data platform Hubspot, for example, just acquired third-party B2B data provider Clearbit in early November. While HubSpot's offered Clearbit to its App Marketplace customers since 2019, it can...

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