How General Mills Succeeds in Its Retail Media Partnership With Instacart
141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded...
View ArticleAdweek Podcast: NBA Champion Matt Barnes on the Evolution of Locker Room Talk
Retirement typically leads to rest, relaxation and enjoying the fruits of one's labor. But for athletes like NBA Champion Matt Barnes, it can open the door to another world of opportunities and...
View ArticleRecurrent Ventures Names New CEO, Its Third in 3 Years
The media company Recurrent Ventures has dismissed its chief executive officer, Alex Vargas, after one year in the role, according to two people familiar with the matter. Vargas had served as the chief...
View ArticleMichael Bublé Continues His Christmas Reign as an Asda Supermarket Employee
Michael Buble is known as the King of Christmas. It's fast approaching the season when the Canadian singer's rendition of Holly Jolly Christmas will become an inescapable earworm. This year, Buble has...
View ArticleHow Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1...
The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it....
View ArticleEIBWC Podcast: How Creators Help Brands Stay Connected to Culture
Why are younger generations rejecting idealized marketing? Because they crave authenticity! On this episode of the Everything Is Better With Creators podcast, Forbes CMO Network managing director Seth...
View ArticleWeWork’s Bankruptcy Is Not a Full-Blown Brand Burnout, Yet
Once valued at a mighty $47 billion, WeWork has filed for Chapter 11 bankruptcy in New Jersey. Despite sinking billions into the business, majority investor SoftBank has cut its losses after a tough...
View ArticleBrave Commerce Podcast: Staying Relevant in Consumer Culture
In this episode of Brave Commerce, Monisha Dabek, chief commercial officer and general manager at Ocean Spray, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about ways to navigate the...
View ArticleHubSpot CMO Kipp Bodnar Marries B2B Technology With TikTok and NFL Sunday Ticket
To break through in business-to-business marketing, a message has to look beyond improving the performance of a business to impressing and exciting the people behind it. Customer data platform Hubspot,...
View ArticleThe Present and Future of Blizzard at BlizzCon 2023
Just weeks after Microsoft closed its $68 billion deal to acquire Activision Blizzard, the game developer brought back its fan event, BlizzCon, in person for the first time since 2019. "We love sharing...
View ArticleUnstructured Data, Training and Copyright Threats Thwart Brands’ Adoption of...
The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. Staying abreast with the...
View ArticleAirbnb’s New Marketing Strategy Takes the Surprise Out of Your Stay
Unexpected quirks one Airbnb guest considers a property's delightful eccentricities might drive another straight to a hotel chain's loyalty program for the rest of their traveling existence. A door...
View ArticleAmazon Sells Out Black Friday NFL Game Ads and Surrounding TNF Games
Amazon's Black Friday Game may be weeks away, but the company is already doing its touchdown dance. Ad inventory for Amazon's first Black Friday NFL game, a matchup between the Dolphins and the Jets,...
View ArticleWatch Adweek’s Convergent TV Summit Los Angeles
The state of TV is not the same now as it was months or even weeks ago. With the recently ended writers strike and still ongoing actors strike, not to mention the various types of streaming devices and...
View ArticleWarner Bros. Discovery Laments ‘Disappointing’ Linear TV Advertising Market
Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you're watching linear TV too. In its Q3 earnings call today, the company revealed a 12% decline in advertising, and...
View ArticleDentsu Creative Replacing US Leadership as Abbey Klaassen Takes Over From...
Dentsu Creative has parted ways with Paulo Fogaca as U.S. CEO, replacing him with Abbey Klaassen, who was previously New York president of Dentsu Creative. Klaassen helped build the current Dentsu...
View ArticleDisney+ Adds 7 Million Subscribers as Bob Iger Highlights 4 Areas of Focus
It's been nearly a year since CEO Bob Iger returned to Disney, and the executive is moving past his "fixing" era. Flagship streaming service Disney+ added 7 million subscribers in the fourth quarter of...
View ArticleMuch-Anticipated John Lewis Christmas Ad Stars a Venus Flytrap That Shakes Up...
In the U.K., watching retailer John Lewis' Christmas ad is as much of a festive ritual as decorating the tree or exchanging gifts. This year, with a different agency and marketing strategy, the brand...
View Article2024 Looks to Be a Defining Year for the Ad Market
With 2024 in sight, analysts have polished their crystal balls to predict what lies ahead for the ad industry. And after a tough post-pandemic era for the market, exasperated by high inflation and...
View ArticleAgency New Business Consultants Give the Do’s and Don’ts of Building a Strong...
New business, especially for small and midsize agencies, is slowing. The annual RSW/US survey revealed a discouraging scenario, where 58% of agency new business professionals reported having a harder...
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