Leaked Audio From The Information Reveals Subscription Wins and Advertising Woes
In the first half of 2023, business and tech publisher The Information saw consistent subscription growth, an $800,000 boost from a new product and lagging brand partnership revenue, according to an...
View ArticleThe Big Impact of Intuit’s SMB MediaLabs on Small Business
By definition, Intuit's SMB MediaLabs is an example of a corporation using its audience to start a media company. But on taking a closer look, it's far from the traditional retail media network, a...
View ArticleTajari’s Mission to Bring Healthy Snacking to All
Maintaining a healthy diet can be a challenge, especially when you're on the move. However, Tejari has got you covered with its plant-based protein powders that make for healthy and delicious snacks....
View ArticleDon’t Rely on Tired Social Tactics. Build an Algorithm-Beating D2C Brand
Just a few years ago, the social media D2C brand space felt like a utopia of millennial pink and minimalism, in which plucky new beauty brands, razor subscriptions and memory foam mattresses could...
View ArticleG/O Media Shutters Jezebel, Lays Off Staff and Editorial Director Merrill Brown
The digital publisher G/O Media has shuttered Jezebel, the feminist publisher, amid a broader sweep of layoffs across the G/O Media portfolio that will affect 23 staff in total, according to an...
View ArticleSnap Debuts New AR Tools for Creators at Lens Fest
At its sixth annual Lens Fest AR developer conference, Snap revealed new tools available for augmented reality content creators. Snap built a new version of its AR development tool, Lens Studio 5.0,...
View ArticleiProspect’s New Execs Explain the Blueprint and Early Impacts of Its...
For two years and counting, Dentsu has made incisive organizational changes that include replacing an entire cohort of senior leaders and molding a new corporate structure. The reorganization is...
View ArticleAmid Cancer Treatment, Gale’s Kris Saim Finds Solace in Workplace Flexibility
When Kris Saim told his agency that he had stage four colon cancer, he was met with the stability that treatment had taken from him and the freedom to reroute his career. "To just shift your career at...
View ArticleNWSL Strikes Unprecedented $240 Million 4-Year TV Rights Deal
In the biggest broadcast deal ever for any women's sports league, the National Women's Soccer League (NWSL) struck a record-breaking four-year TV rights deal with CBS Sports, ESPN, Prime Video and...
View ArticleEven Santa Needs a Break From Christmas in McDonald’s Ad
'Tis the season to be merry and bright, but beyond the glittering lights and mulled wine, the demands of the holiday period can often feel like hard work. That's why this year, McDonald's wants people...
View ArticleThe Continued ‘Blanding’ Trend That Goes Against Industry Research
Strong brand cues increase brand saliency by 52% and have the ability to more than double a company's future growth prospects, Kantar discovered in 2021. Further data from Kantar through its BrandZ...
View ArticleHow Veterans Found a Second Career in Advertising and Marketing
The military can be a great training ground for many careers. Veterans have made successful shifts to careers in security, supply chain, IT, manufacturing and law enforcement, among others. But going...
View ArticleLiterally Media, and Its Legacy Comedy Brands, Enter the Video Era
For millions of early internet users, the brands Cracked.com, eBaum's World, Cheezburger and Know Your Meme might conjure up a sense of nostalgia for a simpler era of the web. But for Oren Katzeff, the...
View ArticleWeekly Generative AI News and Top Stories
In the midst of the rapid advancements in generative artificial intelligence, Adweek's weekly summary provides an overview of the most recent updates, regulatory activities, and business developments...
View ArticleWhy Copacino Fujikado Held a Seattle Sendoff for Megan Rapinoe
Megan Rapinoe became a citizen of the world during her soccer career, but for more than a decade--Seattle called her one of its own. Rapinoe played college soccer just down I-5 at the University of...
View ArticleOhio’s Legalization Vote Pumps the Cannabis Industry for the Holidays
Republican-led and conservative-leaning Ohio has become the 24th U.S. state to legalize cannabis for recreational sales, with voters there overwhelmingly approving a ballot measure on Tuesday. The...
View ArticleCreativity Does Not Thrive in Fear—How Marketers Can Drive Real-World Change
It's a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the...
View ArticleColle McVoy Hires Ciro Sarmiento as Chief Creative Officer
Minneapolis creative agency Colle McVoy has hired veteran creative Ciro Sarmiento as its new chief creative officer, taking over a position that hasn't been filled since early in 2022. Sarmiento joins...
View ArticleHere Are the Winners of the 2023 Adcolor Awards
Industry awards shows are known for being uplifting affairs, and Adcolor's weekend gathering in Los Angeles did not skimp on its displays of positivity, pomp and passion. But along with saluting the...
View ArticleMcDonald’s Drops a Buzzworthy Collab With Crocs, Complete With Grimace Sandals
McDonald's has seen recent success with reigniting love for its mascots and introducing Grimace, Hamburglar and friends to a new generation. Now the fast-food chain is building on that fan love by...
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