Why Crypto Company OKX Remains Bullish Despite Market Infamy
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on...
View ArticleStudy: Ad Agencies’ Return-to-Office Mandates Pose Hiring and Retention...
Hiring challenges and low employee morale are putting pressure on agencies' stringent return-to-office (RTO) mandates, according to new data from WorkReduce, a staffing firm that provides flexible...
View ArticleLego’s Holiday Store Windows Feature an AR Snowball Fight
For the 2023 holiday season, Lego worked with M&C Saatchi Fabric to debut an augmented reality activation in its New York and London flagship stores that will allow shoppers in each location to...
View ArticleThis Interactive Ad Format Helped Stella & Chewy’s Reach Pet Parents
To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of...
View ArticleBrave Commerce Podcast: Campbell Soup Company CEO on the Core Strategies for...
On this episode of Brave Commerce, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell's...
View ArticleThe Speed of Culture Podcast: Winning Over Gen Z
Sport is about passion, improvement and victory. In this episode of The Speed of Culture, Michael Shaw, vice president of marketing of the Miami Dolphins, joins Suzy founder and CEO Matt Britton to...
View ArticleNYX Beauty Bestie Is Your New AR Makeup Artist on Snapchat
To help Snapchat users find new makeup looks and products, cosmetics brand NYX and Snapchat launched Beauty Bestie, an AI-powered augmented reality Lens that recommends products based on each person's...
View ArticleBurger King and FILA Collab Produces Sneakers Forged in Flame
Food meets feet as quick service restaurant giant Burger King (BK) and apparel brand FILA have formed a collab to produce a campaign that promotes its new range of sneakers, caps and more. The...
View ArticleLeadership and Vision in Mental Health With Christine Hsu Evans
In a new episode of Marketing Vanguard, Headspace president Christine Hsu Evans discusses the pivotal role of mental health resources in today's fast-paced world. Headspace, renowned for its meditation...
View ArticleCorona Reimagines the Ugly Holiday Sweater With Feliz Navi-Drip
This holiday season, Corona is saying "Feliz Navidad" to its fans by offering them a chance to cop some limited-edition Feliz Navi-Drip. While the beer brand is continuing its "O'Tannenpalm" holiday...
View ArticleThink of Gen AI as a Coach, Rather Than Competition
You could think of generative AI as Mickey Goldmill, Rocky Balboa's famed boxing trainer. "Generative AI can be your best creative coach, like Mickey encouraging Rocky," said Elav Horwitz, executive...
View ArticleThe Sustainable Production Technologies Marketers Can Start Using Now
Traditionally, advertising production has been characterized by extensive globe-trotting, significant environmental impact and substantial costs. But I invite you to consider a future where these...
View ArticleGet Behind the Wheel of a Dodge Hornet in This AR Game
To promote its new Dodge Hornet models, auto manufacturer Stellantis North America worked with mixed reality company Areyes and creative consultancy Huge to launch an augmented reality mini-game on...
View ArticleThe Garage Podcast: Creating Space for Innovation and Identifying Retailer...
Introducing The Garage: Tools for Retail Media Innovation, a podcast hosted by Evan Hovorka, vice president of product and innovation, and Dan Massimino, director of marketing and communication, from...
View ArticleExclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps...
Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the...
View ArticleHow Should an Agency Incentivize Its New Business Leaders? This Study Reveals...
Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies are pitching more for smaller projects and scopes. RSW/US uncovered a backslide in the...
View ArticleThis AI Ethics Expert Juggles Motherhood and a Tech Career
The first time Sasha Luccioni applied for a position at Hugging Face--the AI startup now valued at $4.5 billion--she was rejected. "I wasn't what they were looking for," she recalled. This was nearly...
View ArticleInfographic: Will Electric Cars Ever Take Over the Road?
Electric vehicles now represent 8% of new auto sales in the United States. That may not sound like much, but there's good reason to believe change is coming down the road. Figures from data analytics...
View ArticleSome World War II POWs Escaped With Help From Bicycle Playing Cards
Of the roughly 94,000 U.S. soldiers who became prisoners of war in Germany during World War II, an especially unfortunate several hundred wound up in a camp called Oflag IV-C, better known as Colditz...
View ArticleUnlocking the Power of Retail Media Networks
One of the hottest marketing topics right now is retail media. It's more important than ever to get ahead of the curve and understand the full potential of this still-evolving market. At Adweek's...
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