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CBGB Festival Gets Times Square Event Sponsors
Sponsors this year for the CBGB Music and Film Festival in Times Square will be Coca-Cola, Spotify, Red Bull, MTV, Gibson Guitar, The Standard Hotel, Astral Tequila, J&R Music and Bust Magazine....
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Ad of the Day: Volkswagen Breaks Out No. 2 Pencil for Great Homage to A-ha's...
Today in semi-obscure but fantastic source material for ads: A-ha's famous video for "Take on Me" has inspired the fun new Volkswagen spot below by Deutsch LA. The VW spot, directed by David Shane,...
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CAA Marketing Discusses Chipotle's New Fiona Apple Animation
Last week, Chipotle launched "The Scarecrow," a short animation about a dystopian future ruled by overly processed food. The film's soundtrack features Fiona Apple singing "Pure Imagination" from...
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What the Man Who Invented the Rolling Stones Can Teach You About Branding
Andrew Loog Oldham, the manager and producer of the Rolling Stones from 1963 until 1967, still considers his work in branding the world's greatest rock band—he essentially built their image from the...
View ArticlePepsi Going for More Speed, Less Data in Music Marketing
For Pepsi's pop music marketing, keeping up is essential."Our mission is to move at the speed of culture," said Bozoma Saint John, Pepsi's head of music and entertainment marketing, during Advertising...
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Breaking Bad Ender 'Baby Blue' Climbs Digital Charts
Breaking Bad fans have fallen over themselves today lauding the show's producers for choosing the beautiful musical send-off—"Baby Blue" by Badfinger—for the drama's final episode Sunday night. And...
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Sports Illustrated Is Testing a New Type of Paywall
Sports Illustrated is testing a paywall that lets readers access its print articles early if they watch a 30-second video ad first. The provider is Selectable Media, which has been testing consumers’...
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Eminem's 'Survival' Music Video Is a Four-and-a-Half Minute Ad for Call of...
As we've mentioned before, Activision and Interscope brought together two of its juggernaut franchises—Call of Duty and Eminem—for a cross-marketing push promoting the game's new Ghosts title and the...
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Alison Gold's Insane 'Chinese Food' Video Is the New Rebecca Black's 'Friday'
Patrice Wilson, the guy who gave us Rebecca Black's "Friday" video, is back to his trolling ways with another ludicrously awful production starring a teen singer—Alison Gold's video for "Chinese...
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Facebook Music App Gets Jack In The Box Jumping
Jack In The Box has launched a Facebook app that lets viewers search for tunes and click through to Spotify—if they are signed up with the digital music service—to get a listen. In the process, users...
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Live Events Are King for Getting People to Recommend and Buy Brands
Word-of-mouth marketing may be the hot new trend, but when it comes to getting people to recommend a brand, nothing gets people talking up a brand like live experiences do, a new study shows. Momentum...
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This Shop Is Creating Films for Google Glass
SpecsWho Partners, from left: Sacha Jenkins, svp of culture and entertainment; Peter Bittenbender, co-founder and CEO; Alma Geddy-Romero, vp of development; Misha Louy, executive producer; and Jason...
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Beastie Boys, GoldieBlox Fight Over 'Girls.' Is It Copyright Infringement or...
UPDATE 2: The Beastie Boys released this statement Monday: Like many of the millions of people who have seen your toy commercial "GoldieBlox, Rube Goldberg & the Beastie Boys," we were very...
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'Tryptophan Slow Jam' Video Is Easily the Strangest Thing Century 21 Has Ever...
Century 21 and its agency, Mullen, have been doing some offbeat stuff together lately—pretending to sell Walter White's house on Craigslist; urging Twitter's mascot to upgrade to a bigger birdhouse...
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GoldieBlox Deletes Beastie Boys Song but Not Without a Few Choice Words for...
GoldieBlox went from hero to zero in one short week, putting our ad-loving hearts through a roller coaster of emotions. Now, it's belatedly making amends by removing its parody of the Beastie Boys'...
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These Talented Cats Have Finally Created a Pop Song That's Intentionally Poopy
How do you get people around the world talking about a Dutch subscription service for disposable cat litter? Why, you create a music video featuring glamorous costumed kitties parodying the Pussycat...
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Beastie Boys Countersue GoldieBlox, Seeking Profits Earned Off Viral 'Girls' Ad
The fair-use fight between Beastie Boys and GoldieBlox isn't over. After sparring several weeks ago over the unauthorized use of the Beasties song "Girls" in a GoldieBlox commercial that went viral,...
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Singer Is Photoshopped From Regular Girl to Pop Star in This Incredible Music...
Well, this is just all sorts of amazing. Taking the time-lapsed Photoshopping of Dove's "Evolution" to a new level, Hungarian singer Boggie has created a music video in which she is digitally...
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Lorde Takes Out Full-Page Ad in New Zealand to Thank Fans in a Handwritten...
Lorde is a humble, homegrown New Zealand star, and she's taken out a full-page ad in the New Zealand Herald to make sure everyone back home knows she hasn't forgotten that. Ahead of her performance at...
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Tegan and Sara Sing the Latest Oreo Commercial, and It's Pretty Great
I never thought I'd hear Tegan and Sara in an Oreo commercial, but I also never thought Tegan and Sara would make bouncy dance pop, so everything's up in the air at this point. The Canadian duo...
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