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Daft Punk's Cool '70s-Era Merchandise Posters Are Dripping With Retro Style
Is there anything Daft Punk makes that isn't amazing? Except maybe for the sweaty smell inside those helmets? Even stuff they don't make is awesome. And here's their latest stunning creation: new...
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Dick Clark Productions Is Dramatically Increasing Its Output
This year, dick clark productions will present some 100 televised musical performances, most of them live and in prime time. Roughly double 2013’s count, that tally includes regulars such as the...
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Capitol Music’s Brand Partnership Director Talks About How Marketing and...
SpecsWho Zoë Sonquist KingNew gig Director, brand partnerships, Capitol Music GroupOld gig Account manager, Cimarron GroupAge 31Describe your role at Capitol. Our team does anything from product...
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How Do You Find the Right Scream for an Angry Goat in Your Ad?
Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production company in Atlanta. The...
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How a Music Company Made Some of the Year's Best Sports Ads
IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to escape...
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Beats Music Uses Sound Headphone Marketing Strategies
Beats Music’s announcement that in its first month of offering streaming music it signed up 1,000 subscribers a day is very impressive, but not surprising. The streaming music business is very...
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This Music Marketing Firm Mixes Brands, Bands and Fans
Mirrored MediaWho Justin Lefkovitch, founder and CEOWhat Experiential music marketing firmWhere Santa Monica, Calif. In marketing, the relationship among brands, bands and fans can be tricky. Brands...
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K-Pop Group Twerks to the (Really) Oldies in First Classical Music Video Ever
Belgium'sB-Classic music festival, whose mission is to "give classical music the same recognition as pop and rock music," brings us a rather interesting sensory collision in the form of the music...
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Radio Station Runs Newspaper Obituaries for Beethoven in Bid to Keep...
Beethoven died 187 years ago next month. So, why were apparently new obituaries for the composer only recently published? TBWA\Guate counted on that clever bit of shock value as part of its bid to...
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Coldplay Hides Lyrics From New Album Inside Libraries in 9 Countries
In a kind of low-fi version of Jay-Z's celebrated Decoded outdoor campaign, Coldplay has been promoting its new album, Ghost Stories, with a worldwide scavenger hunt—hiding lyric sheets in Chris...
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Shutterstock Is Getting Into the Music Business
You'll now be able to go to Shutterstock for more than just images and videos. The company today unveiled a licensable music section for those with soundtrack needs."We finally have the bandwidth, and...
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Ad of the Day: PETA and Morrissey Team Up in Powerful Plea for Veganism
At its worst, PETA can be preachy, hypocritical and gratingly annoying. But at its best, the animal welfare group is a savvy emotional storyteller that can make even the most voracious omnivore take a...
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Study: Audiences Increasingly Going Mobile for Entertainment
A study conducted by global mobile video advertising firm Vdopia found that mobile consumption of entertainment-themed media is sharply on the rise. The information was pulled from the Vdopia Mobile...
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What Happens When Two Creative Directors Make Their First Music Video
IDEA: In their storytelling and filmmaking techniques, ads and music videos overlap only superficially. Having worked on plenty of the former at The Martin Agency, Brig White and Evan Parsons got a...
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R&B Artist Trey Songz Has a Personal Social App for His Fans
SpecsWho Trey SongzAge 29Accomplishments Multiplatinum R&B artist (his sixth studio album, Trigga, debuts July 1); founder of The Angel Network fan club app; actorBase Los AngelesWhat’s the first...
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Editor in Chief Craig Marks: Print 'Stands in the Way of Where Spin Needs to Be'
It's time to let go of the idea that music outlet Spin is meant to be a print magazine, according to newly appointed editor in chief Craig Marks."It's very, very hard to break up with print," he said....
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Cinemas Are Teaming Up With Shazam for a Blockbuster Mobile Ad Experience
Despite incremental growth in second-screen viewing, marketers still haven’t cracked the code on how to effectively advertise to smartphone users who are also watching TV. But brands are hoping that...
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Lars Ulrich Has the Best Line in the Outtakes From Metallica's SportsCenter Ad
Wieden + Kennedy's latest SportsCenter spot, featuring Metallica, has gotten lots of attention, and almost 800,000 YouTube views, since its debut a week ago. The veteran band visits ESPN HQ and jokes...
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With Sid Vicious' Help, Acura Aims to Shake Up Sedan Advertising
Acura uses music to inject some sizzle into the sedan category in its soon-to-break campaign for the new Acura TLX. The new ads, from lead agency Mullen LA, include a 60-second launch spot that...
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Levi's Banned Some Music Fans From Free Show for Not Wearing Its Jeans
Levi's has landed itself in a little hot water, after shutting music fans out of a free concert for failing to wear the brand's clothes to the show. Last week, two popular bands, Haim, and Sleigh...
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