Q&A: Tyra Banks Is Opening Modelland With the Goal of ‘Bringing Modeling to...
Tyra Banks, the super model, actor, entrepreneur and creator of America's Next Top Model, is starting yet another venture: an experiential attraction called Modelland in California's Santa Monica...
View ArticleHere’s What You Thought of This Year’s Super Bowl Ads
We told you what we thought of the ads during this year's Super Bowl. But don't leave it us to be the only folks weighing in. We put the ads on Instagram and asked: Did you like these? Red means...
View ArticleThe New York Times Is Making a New FX Docuseries to Prove It’s Not ‘Fake News’
The New York Times has been branching out into other platforms over the past few years, including digital and podcasts. Now the media company is preparing to take one of its biggest swings yet, with...
View ArticleFacebook Cut Off 4 More Armed Groups in Myanmar
Facebook banned four more armed groups in Myanmar from its platform. The Arakan Army, the Myanmar National Democratic Alliance Army, the Kachin Independence Army and the Ta'ang National Liberation Army...
View ArticleModern Family Will End Its Run in 2020 After 11 Seasons on ABC
Karey Burke, who has only been ABC Entertainment president since November, found a way to make some noise during her first executive session at the Television Critics Association's winter press tour in...
View ArticleProgrammatic Audio Exchange DAX Inks Deal to Offer Voice-Activated Ads
European radio giant Global's digital ad exchange has signed a deal with voice-activated ads company Instreamatic.ai to expand the availability of interactive audio ads in the United States. The...
View Article15 Fun Real-Time Super Bowl LIII Tweets by Brands That Ran TV Spots
Super Bowl LIII is in the books, but the Twitter account for Pringles remained in character through Tuesday, continuing the theme of its Big Game spot by changing the account's handle to Sad Device...
View ArticleBed-in-a-Box Brand Casper Wants You to Have FOMO—About Sleeping
In 2014, Neil Parikh, Gabe Flateman and Luke Sherwin were living in Brooklyn with a roommate named Kasper, a lanky German man who had a tendency for tiredness and was so tall his feet dangled off his...
View ArticleYouTube Saw Channels With 1 Million-Plus Subscribers Double in 2018
YouTube CEO Susan Wojcicki shared some of the Google-owned video site's 2018 milestones and her goals for 2019. The number of channels with more than 1 million subscribers doubled in 2018, and the...
View ArticleParalympic Fencer Beatrice Vio Says Even Crazy Dreams Are Possible in...
Nike Italy's new ad from W+K London encourages viewers to "Stop at Nothing." Directed by Georgia Hudson, the spot features Italian Paralympic fencer Beatrice Vio, who also provides the voiceover. "They...
View ArticleEditor’s Letter: The Customer Experience Has Changed Drastically in the Past...
Do you remember your first major purchase? Mine was a queen-size pillow-top mattress in a silvery brocade, and the experience of buying it was so soul-crushingly bad that it's stayed with me for 16...
View ArticleOrangetheory and Mirror Execs Compare Notes on Marketing Fitness’ Buzziest...
Orangetheory and Mirror are two of the buzziest brands working to shake up the roughly $32 billion U.S. fitness industry, per Statista. Ahead of our inaugural Brandweek: Challenger Brands summit in New...
View ArticleHow Geico Became the One Advertiser It’s OK to Love
What makes a Geico ad a Geico ad? The insurance brand has run an endless parade of humorous advertising over its 25-year relationship with The Martin Agency, and, creatively, the campaigns have been...
View Article‘The World’s Best’ Judge Alberto Belli Is Responsible for Several Viral...
Alberto Belli's path has been an unconventional one. Even though he started his career as a computer science engineer, he's always loved ads and marketing, and after feeling "miserable" in engineering,...
View ArticleHow Telemedicine Companies Are Making Healthcare Faster and Cheaper, and Its...
When Zachariah Reitano was a teenager, he suffered erectile dysfunction and--like many of the 30 million American men who experience ED--he was embarrassed by it. Unlike most of them, though, he has a...
View ArticleVp of Communications Caryn Marooney Is Leaving Facebook After 8 Years
Facebook vice president of communications Caryn Marooney is leaving the company after eight years, saying that she wants to return to her roots in tech and product. While there is never a good time for...
View ArticleFinn Partners Deepens Its Marketing Bench With Purchase of Boston Agency...
Global marketing and communications firm Finn Partners has acquired Small Army, a 45-person Boston marketing and creative agency, for an undisclosed sum. Seven-year-old, New York-based Finn specializes...
View ArticleFacebook Is Giving Users More Details When Custom Audiences Are Used
Starting Feb. 27, Facebook will add more information to its "Why am I seeing this?" explanations of ads for users in cases when custom audiences built from customer files were used. The social network...
View ArticleHow The Masked Singer Became Broadcast’s Biggest Midseason Hit
The Masked Singer, Fox's bonkers new reality show in which celebrities dressed head-to-toe in outlandish costumes sing anonymously and one contestant is unmasked each week, has become 2019's first...
View ArticleSafety Check Is Now Available to All Workplace by Facebook Premium Customers
Facebook's Safety Check feature is now available to all Workplace by Facebook Premium customers. Workplace by Facebook said at its Flow leadership summit last October that the social network's...
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