Ryan Reynolds and Hugh Jackman Made Ads for Each Other, But Weren’t Quite on...
Some people just can't leave their petty arguments at the office. Take, for example, Hugh Jackman and Ryan Reynolds. All Hugh Jackman did was decapitate Reynold's Deadpool character and send his...
View ArticleProwess in Storytelling Is What Makes a Challenger Brand, and More Insights...
Challenger brands are changing the world, but these cutting-edge companies still have challenges to overcome in their path towards category domination. Ahead of Brandweek's Challenger Brands event,...
View ArticlePinterest: Here’s How to Manage the App’s Push Notifications
Did you know that you can choose which kinds of push notifications the Pinterest application and website can show you? Our guide will show you how to manage your push notifications settings within the...
View ArticleIAB Announces Initial 2019 NewFronts Lineup
It's time once again for the Digital Content NewFronts. The Interactive Advertising Bureau, which operates the event but not each presentation, released the initial lineup today, with returning...
View ArticlePlanet Fitness Names Barkley Its Lead Agency Across Creative and Media
Kansas City-based independent full-service shop Barkley has been tapped as the lead agency for Planet Fitness. The agency said in a statement that it will be tasked with helping the franchisor and...
View Article‘B’ Is for Brilliant: How IHOP’s Stunt Success Started With a Better Burger
The numbers for IHOP's wildly successful IHOb campaign--touting its burgers by temporarily changing its brand name--are undeniable. 42.6 billion impressions, 1.2 million tweets in the first 10 days of...
View ArticleGermany Clamps Down on Facebook’s Practice of Combining User Data From...
The Bundeskartellamt, Germany's federal cartel office, issued a ruling today aimed at severely curtailing Facebook's practice of combining user data from multiple sources, both inside and outside of...
View ArticleWhy Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud
Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing...
View ArticleFacebook and Instagram Made Changes to Their Policies on Self-Harm, Suicide
Facebook and Instagram separately detailed changes they are implementing to their policies on content related to self-harm and suicide. The changes were in part a reaction to Molly Russell, the British...
View ArticleNBCUniversal Guaranteed The Upside’s Advertising Buy on the Movie’s Ticket Sales
NBCUniversal has been among the loudest voices calling for a new approach to the metrics under which advertising is transacted. And now the company is putting its money where its mouth is, with its...
View ArticleBurger King’s Week of Being Misunderstood Just Ended With Advertising’s Best...
If you thought Burger King's Super Bowl ad featuring Andy Warhol was "advertising for people who work in advertising," then wait until you see this one. In a new minute-long spot from agency David...
View ArticleHow to Thrive in Our Current Transforming Direct Brand Economy
We are deep in the midst of the direct brand revolution, but where exactly are we? Everyone--publishers, tech, brands, agencies--is wondering the same thing. The direct brand revolution and the...
View ArticleNational Enquirer Publisher Promises Investigation After Bezos Claims Extortion
Jeff Bezos, owner of The Washington Post and founder of Amazon, has accused The National Enquirer of extortion and blackmail. Bezos, in a lengthy Medium post on Thursday evening, detailed how the...
View ArticleIHOP Serves Up Slices of ‘Pancizza’ for National Pizza Day. Yes, It’s a...
Ever wish you had a pancake you could share with a crowd? No? Well too bad, because IHOP made one anyway. To celebrate this Saturday being National Pizza Day, which IHOP is observing today through...
View ArticleSonic Branding Continues to Gain Popularity as Mastercard Launches Its Own Sound
Just one month after Mastercard refreshed its logo (and announced a shift away from using the brand name), the company has more brand identity news. Today, it released its own sonic branding--a new...
View ArticleSprint Sues AT&T Over ‘Deception’ of 5G Claims
Sprint is suing AT&T over a recent rebrand of some of its advanced 4G LTE networks as "5G Evolution (5GE)," claiming that it's false advertising that harms the reputation of the legitimate next...
View ArticleIntel’s Global Creative Director Exits After Company Dismantles In-House Agency
Intel has confirmed the departure of its vice president and global creative director Teresa Herd who oversaw the Silicon Valley's in-house hub Agency Inside. The departure follows Intel's decision to...
View ArticleIn Amusing New Ads, Deutsch Revives the Refreshing Sound of of Buschhhhhhhhhhh
What does refreshment sounds like? The answer, of course, is "Buschhhhhh." That intensely annunciated brand moniker--given added aural oomph by the pop/schhhhhh opening of a Busch can--debuted in a...
View ArticleMarketing Leaders Share Their Takeaways From Brandweek: Challenger Brands
Here at Adweek, we're reviewing hours of video footage gathered at the inaugural Brandweek: Challenger Brands. In the coming days and weeks, we'll be sharing full sessions to learn from leading CMOs at...
View ArticleVeep’s Showrunner Often Feels Like the Trump Administration Is ‘Stealing From...
It's been more than a year and a half since Veep has been off the air, but the critically acclaimed HBO comedy will be returning with a bang for its seventh and final season, which premieres on March...
View Article