What Tim Armstrong’s Past in Media Is Teaching Him About a Future in Commerce
Tim Armstrong is taking 25 years of learnings from leading jobs at Google and AOL and adapting them to his new venture, the dtx company, which funds commerce brands. During a Brandweek keynote,...
View ArticleNational Enquirer Unlikely to Lose Advertisers Following Alleged Blackmail...
It remains to be seen whether advertisers will care as much as everyone else did about what Jeff Bezos had to say about The National Enquirer yesterday. But that might be a different story if legal...
View ArticleGap Appoints New CMO Alegra O’Hare
Gap Inc. has appointed a new marketing head for its namesake Gap brand: Alegra O'Hare, who will join the company as senior vice president and chief marketing officer on Feb. 25. O'Hare joins Gap from...
View ArticleWhy Big Little Lies, Originally a Miniseries, Is Coming Back to HBO for...
Two years ago at the Television Critics Association's winter press tour in Pasadena, Calif., the cast and producers of HBO's Big Little Lies insisted their show was a miniseries and that the story...
View ArticleKilling Eve, Last Year’s Best New Show, Has Become Too Big For Just One Network
Killing Eve was one of last year's biggest surprises. The BBC America drama--Adweek's best new TV show of 2018--built on its 18-49 and 25-54 demo audience each week during Season 1, which the network...
View ArticleViewers No Longer Need a Cable Subscription to Stream Epix
Epix had been one of the only remaining premium cable networks that was not available to stream without a cable subscription--until today. The MGM-owned network has rolled out a direct-to-consumer...
View ArticleConsumers Expect a Lot More Out of Brands on Social Media Than You Might Think
Can brands do what government and political leaders apparently cannot and use social media to help foster connections between people and bring them together? A recent report by Sprout Social, "Creating...
View ArticleLike a Next-Gen Schoolhouse Rock, Cheerios Launches 4 Catchy Animated Shorts
For those who grew up in the 1970s, Schoolhouse Rock was an institution--with its catchy tunes and fun animation that covered topics like math, grammar, civics, science and more. Ask anyone from that...
View ArticleDog-Friendly Shake Shack Fetches New CMO From Dog-Centric Bark
In early December, the better-burger chain Shake Shack partnered with Bark (progenitors of the popular dog-treat subscription service BarkBox) to offer an exclusive line of chew toys including Frenchie...
View ArticleBucking the Trend, Kroger Seeks Its First Creative Agency of Record
Throughout the advertising industry, there is a continual fear that the traditional agency of record is going by the wayside. Indeed, as brands both pivot to more project-based work and develop their...
View ArticleWhat to Expect at Mobile World Congress 2019
Mobile World Congress 2019 in Barcelona (running between Feb. 25-28) brings together the latest innovations and cutting-edge technology from more than 2,500 leading companies into a highly-rated...
View ArticleInfographic: Two-Thirds of Consumers Have Never Used an App to Send Money
Print hed: New Money Print dek: How apps are changing the way the world banks--and how they aren't. While smartphones have revolutionized the way we do most everything, from buying groceries to doing...
View ArticleGoogle’s Guy Schueller Joined Twitter as Industry Director of Automotive
Twitter raided the Google garage to find its new industry director of automotive. Google automotive industry director Guy Schueller joined the social network after over six years at the search-engine...
View ArticleWSJ Custom Studios Becomes ‘The Trust’ Under New Rebrand
WSJ Custom Studios, the division behind Dow Jones' branded content and brand marketing, is getting a rebrand, prioritizing transparency and data. The group will now be called The Trust - The Wall...
View ArticleTwitter: Here’s How to Manage the App’s Push Notifications
Did you know that the Twitter application allows you to choose which kinds of push notifications you want to receive? Our guide will show you how to manage your push notifications settings within the...
View ArticleLiveRamp Adds Connected TV Integration, Posts 35% Rise in Revenue
In its first official quarter as a standalone outfit, LiveRamp posted an overall revenue rise of 35 percent in the third quarter of 2018 to hit $80 million with subscription up 42 percent year over...
View ArticleHere’s What Hulu Learned From Its ‘Better Ruins Everything’ Campaign
To get better insights into its community, and in an effort to add subscribers, streaming service Hulu created Culture Lab. The lab helps inform Hulu's marketing campaigns, including "Better Ruins...
View ArticleFreeWheel Will Use Nielsen’s DMP Integration for Improved OTT Measurement
FreeWheel will use the Nielsen data management platform to build and target advanced audience segments on connected devices such as over-the-top TV screens and other types of digital video...
View ArticleHere’s Why Luxury Shoe Brand M.Gemi Releases New Shoes Every Monday
As days of the week go, Monday has a pretty bad reputation, but customers of Italian footwear company M.Gemi have at least one reason to look forward to it: At 10 a.m. ET each Monday, the luxury shoe...
View ArticleNBCUniversal Expands Partnership With Data Plus Math To Offer Deeper Consumer...
NBCUniversal is expanding its partnership with Data Plus Math as part of its broader company strategy to offer advertisers more performance-based guarantees over traditional metrics. The company's...
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