Ridley Scott’s Visual Odyssey for Hennessy Is a Gorgeous Exploration of Other...
After a 15-year break from advertising, Ridley Scott has returned to the marketing world to create a visually rich short film for Hennessy that's reminiscent of his sci-fi masterpieces. With a nearly...
View ArticleMajor League Soccer Pulls Sheck Wes From Campaign Following Allegations of...
Major League Soccer decided to bench one of the ads in its new campaign following revelations about its star. As of Monday evening, rapper Sheck Wes was going to appear in an ad entitled "Our Way," but...
View ArticleHow Legacy Brands Like Kraft Heinz and IHOP Channel Their Inner Challenger Brand
Being nimble, taking risks and working creatively, collaboratively and under budget are the hallmarks of marketing a challenger brand. But as we found out at our Brandweek: Challenger Brands summit...
View ArticleThis Cannabis Company’s First 6-Figure Order Came Through Instagram
Papa & Barkley, a California-based cannabis company, is shaking up the traditional retail industry with its digital-first approach. The company, which includes celebrities and athletes in its...
View ArticleTwitter: Here’s How to Turn Off Email Notifications
Did you know that Twitter allows you to turn off email notifications so that you no longer receive emails related to things like direct messages? Our guide will show you how to change your email...
View ArticleMartin Sorrell: Brexit Is a Perfect Metaphor for What’s Happening Between...
Sir Martin Sorrell closed out the IAB Annual Leadership Meeting in Phoenix, Ariz., today with a sprawling conversation that touched on his feelings about retirement, the broken agency model, what...
View ArticleBusiness Insider Will Integrate Taboola Feed to Give Readers a Social-Style...
Insider Inc., the parent company of Business Insider, today announced a partnership with content-discovery service Taboola that will see the publisher integrate the self-styled alternative to Facebook...
View Article30 of the Biggest U.S. Ad Spenders Placed Their Creative Accounts in Review...
Claims of the demise of the creative agency review may be greatly exaggerated. A total of 134 major U.S. reviews were launched in 2018--30 of those from the country's top advertising spenders,...
View ArticleMore Collaboration Is Coming to LinkedIn Sales Navigator
LinkedIn Sales Navigator transformed from a single-user product to a collaborative tool following its quarterly product release for the first quarter of 2019. The professional network added custom...
View ArticlePandora’s Approach to Podcasting Is What Sets It Apart in the Industry
Podcasting has developed into an incredibly big market with lots of potential, but even the largest players are still evolving their approach. While Spotify is dominating the conversation with moves...
View ArticleBuzzFeed News Team Becomes Latest Media Org With Plans to Unionize
Weeks after BuzzFeed laid off 15 percent of its workforce, the remaining news staffers based in the U.S. agreed to unionize with the NewsGuild of New York. "We believe in this company, and in our...
View ArticleTwitter: Here’s How to Turn on Text Message Notifications
Did you know that Twitter allows you to turn on SMS notifications so that you receive text messages related to activity on your account, such as mentions and likes? Our guide will show you how to turn...
View ArticleAutomat and Google’s AdLingo Team Up on Conversational Display Ads
Google's conversational display ad platform, AdLingo, is partnering with chatbot maker Automat to expand its interactive display ad business. Automat, a company based in Montreal that designs bots for...
View ArticleReddit Is Now Offering App-Install Ads
Reddit added application-install ads to its offerings and rolled out an improved conversion pixel. Piggybacking on its official debut of cost-per-click ads late last month, advertisers on Reddit can...
View Article3 Ways to Customize Content Strategy for the 50-Plus Demographic
Marketers need to be everywhere today, but the problem is that there are more places to be than ever before. The path consumers take to the point of purchase is rarely short and straight, which makes a...
View ArticleCan a Prefab Home Actually Be Stylish? This Upbeat Ad Hopes to Make the Case
Is homeownership in the U.S. a pipe dream or an attainable goal? For millennials, especially, skyrocketing prices around the country have often put home buying out of reach. The average new home, built...
View ArticleTwitter Is Testing a New Way to Preview Other Profiles Without Leaving Its...
Twitter is testing a new way for its iOS users to preview profiles without leaving their timelines. The social network said in a tweet that iOS users can tap on any @ handle contained within a tweet to...
View ArticleBehind the Scenes: Turning the Westminster Dog Show Into a Social Media...
Until a few years ago, the Westminster Kennel Club Dog Show, established in 1877, was a one-day event cherished by an older audience of purebred enthusiasts who admired the parade of perfectly bred...
View ArticleAmazon Prime Video Sees Itself as a ‘Global Network,’ and Says It’s Not...
It's been exactly one year since Jennifer Salke accepted the job as head of Amazon Studios, and she gave reporters a state of the union at the Television Critics Association's winter press tour in...
View ArticleLee Clow Announces Retirement and Looks Back on a Career That Helped Define...
Today, one of advertising's leading lights officially hung up his hat. Lee Clow--the legendary creative behind such campaigns as "Think Different," the Energizer bunny and the Taco Bell chihuahua--has...
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