Timeline: Lee Clow’s 50 Years in Advertising
1943 Lee Clow is born in Los Angeles, where he would later attend Santa Monica City College and California State University at Long Beach. 1968 Jay Chiat and Guy Day form creative agency Chiat/Day in...
View ArticleWhat Agencies Are Doing to Encourage Discussion, Reflection and Celebration...
Diversity can sometimes be a buzzword when it comes to corporate culture, but a number of agencies are putting their money where their mouth is and amplifying black voices in celebration of Black...
View ArticleNothing Says Love More Than a ‘Beef Bucket’ KFC Cooked Up in France
For Valentine's Day, KFC sparked a lover's quarrel with its chicken-lovin' fan base in France through social posts that announced the addition of a "Beef Bucket" to the restaurant's menu. "We decided...
View ArticleFrom Streaming to Late-Night, 6 Things We Learned About TV’s Future at TCA...
After 16 long days and well over 100 panels, the Television Critics Association's winter press tour has finally wrapped. During the past two-and-a-half weeks, more than 50 broadcast, cable and...
View ArticleHow 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry
Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these...
View ArticleA California Plan to Make Big Tech Pay People for Data Raises Eyebrows
California governor Gavin Newsom is working on a proposal that would require tech companies t0 pay Californians for their data, a proposal that, while sparse on details, already has marketers sweating....
View ArticleChange The Ref Transformed This Valentine’s Day Mural Into a Chilling...
A year after the Marjory Stoneman Douglas High School shooting took the life of their son, Joaquin, Manuel and Patricia Oliver wanted to be anywhere but at home in Parkland, Fla. "When [Manuel] talked...
View ArticleHow David Marchese Will Transform The New York Times Magazine’s Talk Column
The things entertainers, from Quincy Jones to Alex Trebek and Maggie Gyllenhaal, have told David Marchese have gone viral before. Marchese's ability to get such personalities, who have already been...
View ArticleSubaru Highlights the Joys, Anxieties and Lifelong Memories of Owning a Forester
armichael Lynch takes viewers on three very different rides in a series of short films touting Subaru's 2019 Forester SUV. Directed with admirable verve by Smuggler's Mark Molloy, these minute-long...
View ArticleHow These 9 Brands Are Commemorating Black History Month This Year
It's Black History Month, and as the country celebrates black people, black activists and black icons, several brands are joining in to honor the impact they've had on culture and society. Here are...
View ArticleKraft-Heinz CMO Reveals Strategic Thinking Behind That Free-Grocery Store in...
Even in a town as shockproof as Washington, D.C., the store that opened at 1287 4th St. NE on Jan. 16 was an eyebrow-raiser--not just because it was set to close a mere four days later, but also...
View ArticleKeurig Dr Pepper Selects Initiative as Media Agency of Record for U.S. and...
Recently merged Keurig Dr Pepper has selected Initiative as media agency of record for the U.S. and Canada, sources with direct knowledge of the matter confirmed to Adweek. It marks a significant...
View ArticleThis Ad Captures the One Thing Every Millennial’s Dad Does
The relationship between parents and children is different not only in every country but also in every household. That said, some things seem to unite parents around the world, even when it's not...
View ArticleVolkswagen Names Johannes Leonardo Lead Creative Agency in the U.S.
Less than three months after consolidating its North American marketing business with WPP's VW Partnership, Volkswagen has named Johannes Leonardo lead brand agency in the United States. The agency...
View ArticleSnapchat: Here’s How to Change Your Email Address
Did you know that you can change the email address associated with your Snapchat account? Our guide will show you how this is done. Note: These screenshots were captured in the Snapchat application on...
View ArticleWhy a Refocused Emphasis Needs to Be Put on AI and Not on Social
When the first trans-Atlantic cables were laid to connect the U.S. and Europe with the telegraph, it was believed the world would finally begin to understand each other. Similar claims were made with...
View ArticleTips to Help Advertisers Survive and Thrive in the Gig Economy
We've all heard it: The rise of the gig economy is putting an end to the traditional job market. While there's no universally accepted definition of what a gig worker is, it generally represents...
View ArticleOgilvy Announces Another Restructuring in the Latest Phase of Its ‘Next Chapter’
WPP's Ogilvy has gone through yet another round of executive and organizational changes as part of its two-plus-year restructuring. In an internal memo sent to all staff last night with the subject...
View ArticleQ&A: Adweek’s Chief Brand Officer Danny Wright Talks About Diversity and...
In honor of Black History Month, Adweek decided to get a little meta and interview its own newly promoted chief brand officer, Danny Wright, to shine a spotlight on his achievements throughout his...
View ArticleNokia Is Debuting a New Web Series About the Future of Tech
Nokia is hoping its new web series about emerging technology will help raise questions about the future while also helping the company gain a heightened position as a thought leader on everything from...
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