Bud Light Appeals to NFL Fans as It Attempts to Rebuild After Controversy
Bud Light has kicked off the National Football League (NFL)'s upcoming season with an ad starring real fans, as it tries to win back beer drinkers following its controversy with trans influencer Dylan...
View ArticleKFC Expresses Remorse for the Utensils Left Behind by Its ‘Finger Lickin’...
Sincere apologies are hard to come by in this world, but every now and again, a brand is compelled to express public remorse. For KFC Canada, the time has finally come for a reckoning with all the...
View ArticleInside the Campaign: The NFL and 72andSunny Go Off Script for Season-Long...
For generations, the mutterings of fans who witnessed improbable on-field moments fueled the myth that National Football League Games were scripted. When former NFL player Arian Foster claimed earlier...
View ArticleYouTube’s Latest Ding Raises Questions Over Its Compliance With Apple’s...
Two years ago, Apple rocked the mobile privacy world by introducing its App Tracking Transparency framework, which requires app publishers to get peoples' consent to track them. The resulting lack of...
View ArticleBuilding a Community for Wellness With WW’s Amanda Tolleson
As Global CMO, with a background far from the heritage brand landscape, Amanda Tolleson has spearheaded a remarkable transformation that has taken WW, also known as WeightWatchers, from its 60-year-old...
View ArticleHow Häagen-Dazs’ New Store Design Does Luxury on a Budget
For all the windfalls that ecommerce has enjoyed in recent years, it's also become clear that predictions of the death of brick-and-mortar shopping were ... premature. Shopify's 2023 Retail Trends...
View ArticleSocial Media Malpractice: Hijacking a Brand’s Social Account
It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league's Facebook page this morning...
View ArticleGran Coramino Tequila Recreates Goodfellas Scene With Ad Starring Kevin Hart
One of the things that makes Martin Scorsese's Goodfellas a masterpiece is the nearly three-minute scene filmed continuously in one take by a single camera following a mobster and his wife getting the...
View ArticleNeiman Marcus Explores ‘New Frontiers’ as Both a Seasonal and Strategic...
For its new Fall Book and accompanying campaign, Neiman Marcus intentionally took a page from its storied past--something its new leadership is also doing as it charts a new course strategically for...
View ArticleMedia Plan of the Year 2023: These Winning Strategies Helped Brands Reach New...
Standout media agencies make their clients' marketing dollars work harder through innovative, breakthrough media plans. In an omnichannel world where anything can be an ad, the best media plans use...
View ArticlePrime Video’s Shock and Awe Strategy for The Boys Season 3
Get noticed. That's the point, right? Get the product or service noticed and make people feel something. Leave them transformed and more willing to act--whether that means a click or purchase. For...
View ArticleSocial Media Manager Burnout Is Nothing New But It’s Escalating
Search "social media manager" on LinkedIn's job board and these are just some of the role responsibilities you'll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook,...
View ArticleMeeting of the Plant-Based Minds: Food Leaders Consider a Coalition to Boost...
Plant-based meat makers--suffering from sales drops, stepped-up attacks from Big Beef and bruising press--are considering creating a coalition similar to those behind renowned marketing campaigns like...
View ArticleEarly Numbers Show How GenAI Can Reduce Agencies’ Carbon Footprint
In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. Now, numbers are emerging on how environmentally beneficial AI is for campaign creation....
View ArticleSnapchat Rolls Out GenAI Selfie Feature, Dreams
Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams, now available in Australia and New Zealand and...
View ArticleBrave Commerce Podcast: Boomerang to Breakthroughs in Marketing
On this episode of Brave Commerce, Vinny Rinaldi, head of media and analytics at The Hershey Company, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the significance of holistic...
View ArticleSamira Ansari Named New CCO at Ogilvy New York
After a year at Deutsch New York as CCO, Samira Ansari has moved on to take the chief creative officer position at Ogilvy New York. Ansari will partner with Darla Price, president of Ogilvy New York,...
View ArticleThe Speed of Culture Podcast: A Journey of Science, Humanity and Innovation
Imagine a brand going from being completely unknown to appearing in every newspaper overnight. That's what happened to Moderna amidst the Covid-19 pandemic. Initially recognized for its vaccine...
View ArticleNiantic’s 8th Wall AR Platform Adds New GenAI Developer Tools
To make it easier for developers to create WebAR experiences, Niantic's 8th Wall platform debuted support for "GenAI Modules" that will allow teams to quickly add tech from Inworld AI and OpenAI to...
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