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To Sell Great Work to a Client, Every Big Idea Needs a Champion

A great creative idea needs a champion. Without one, many ideas would never reach consumers. Imagine a world without "1984," "The Man Your Man Could Smell Like" or "Taste the Rainbow." It would be a...

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Talking Tofurky: Plant-Based Food Marketers Imagine Their ‘Got Milk?’

A movement is afoot among players in the plant-based food space to form a coalition to boost sales and combat stepped-up attacks from Big Agriculture, with an ultimate moonshot being the category's...

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Deion Sanders and Nick Saban Face Another GOAT in Aflac College Football Spot

The 2023-24 college football season is nearly upon us, and Aflac is bringing back some familiar faces in its new sports marketing creative. Coaches Deion "Coach Prime" Sanders and Nick Saban have...

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Bomb Pop Reaches Tweens by Selling 20M Virtual Treats in the Metaverse

Frozen treat Bomb Pops are often in high demand during a hot summer, but this year they're also proving as popular in the metaverse as they are in the real world. The brand is running an activation...

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Cosmopolitan Kills Travel Booking Product CosmoTrips Following Leadership Change

The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned....

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Buyers Struggle to Find Quality Video in the Open Auction

Increasingly, more buyers are coming to terms with the fact that the open auction is no place for premium video. Earlier this summer, YouTube faced a backlash from some buyers after research outfit...

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Retail Data Firm Circana Builds a New Brand From the Ashes of Acronyms

What are "information resources?" What is a "purchase diary panel?" What is an indri, and would people necessarily associate a Madagascar lemur with data? When scan-based consumer data firm IRI merged...

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Google’s New GenAI Marketing Tools Speed Up Campaign Planning and Buying

At the annual Google Cloud Next conference in San Francisco, the tech giant announced a generative artificial intelligence-powered marketing solution that aims to speed up the time it takes for...

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Mark Marshall Officially Named NBCU’s New Ad Sales Chief

It's official. Mark Marshall is NBCUniversal's next ad sales chief. Top line Today, NBCUniversal announced it was elevating Mark Marshall to chairman of NBCUniversal's advertising and partnerships...

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Virgin Atlantic Is Not Doing Inclusion Quietly

We live in an era that's been defined in part by the ugliness of the culture wars pervading media. Nevertheless, major brands have attempted to widen their consumer bases by proactively representing...

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Brand Rewind: Inside Nickelodeon’s First, Splat-tastic Brand Refresh in 14 Years

The Splat is back. Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the...

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Publisher Adoption for New Video Ad Specs Lags 6 Months After Introduction

New video ad classifications introduced this March--designed to bring more transparency to what advertisers are buying--are struggling to take hold among publishers, partly due to the ever-increasing...

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Duracell Picks BBH as Lead Creative Agency and VaynerMedia as Social AOR

Duracell has two new agencies to power its marketing, picking Publicis-owned BBH USA as its new lead creative agency in the U.S. and entrusting VaynerMedia with its social marketing. The Berkshire...

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Paper Tree Transforms Japantown in San Francisco With AR Origami Sculptures

Immersive content and design firm Rock Paper Reality recently collaborated with Google's Geospatial Creator and Adobe Aero to create an augmented reality experience that showcases some of the...

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USTA Uses AR to Celebrate 50 Years of Equal Prize Money at the US Open

To celebrate 50 years of equal prize money for male and female competitors at the U.S. Open Tennis Championships, the U.S. Tennis Association (USTA) worked with XR agency Trigger XR to create an...

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Brands Volley for Advantage With US Open Activations

The U.S. Open provides access to hundreds of thousands of tennis fans and millions of viewers for weeks at a time--and brands want a piece of that audience. The United States Tennis Association (USTA)...

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Call for Nominations: Adweek’s 2023 Champions of Change

Welcome to the Champions of Change Awards, the next evolution of Adweek's Most Powerful Women in Sports franchise. The list spotlights the women and non-binary people making a difference in the worlds...

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Nanoinfluencers Give Brands a Better ROI Than Kim Kardashian

Everybody knows Kim Kardashian. She has 334 million followers on Instagram and charges $1.69 million per post on the platform. However, there's a twist: According to our research, only 1% of her...

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Printers Aren’t Just for Work in Canon’s Home-Centric Ad

In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology...

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TikTok’s EU Changes Set to Impact Advertiser Experience

To fall in line with Europe's new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers' reach on the platform while...

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